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© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Brands as
publishers
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
uk client list
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Journalism
© Copyright 2012 Beyond. All rights
reserved. Private and Confidential
Supermarket
s
ASDA Sainsbury’s Waitrose
© Copyright 2012 Beyond. All rights
reserved. Private and Confidential
When you don’t own the
platform
Sprint gives free phones
to Manson
Aflac’s duck of doom Shit!
© Copyright 2012 Beyond. All rights
reserved. Private and Confidential
The
Publishers
Training agencies and brands
to produce ‘BuzzFeed’ style
stories.
The Onion’s brand content unit.
Clients include Microsoft, Dove,
EA Sports and Hilton Hotels.
Vice’s in-house agency. Clients
include Intel, Levi’s, Garnier
and Palladium.
Virtue Onion Labs BuzzFeed
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Dog Stories
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Dog Stories
© Copyright 2012 Beyond. All rights
reserved. Private and Confidential
The platforms
Provides brands with licensed
content from renowned
publishers.
Connects brands with content
creators. Helps create virtual
editorial teams.
Offers writer recruitment and
management; workflow tools;
analytics.
Skyword Contently NewsCred
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Pepsi Pulse
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Pepsi Pulse
© Copyright 2012 Beyond. All rights
reserved. Private and Confidential
Brands doing it right
Red Bull American Express Google
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
- Creating communities
- Put the brand at the centre of the
audience’s lives
- Relevant to brand and
audience
- Helps put audience needs at
the forefront of the content
- Created in-house or by agencies
- Audience ahead of products
Crowdsource
d content
Brand
Content
Brands as publishers
Curated
content
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Brands as broadcasters

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Brands as publishers

  • 1. © Copyright 2012 Beyond. All rights reserved. Private and Confidential Brands as publishers
  • 2. © Copyright 2012 Beyond. All rights reserved. Private and Confidential uk client list
  • 3. © Copyright 2012 Beyond. All rights reserved. Private and Confidential Journalism
  • 4. © Copyright 2012 Beyond. All rights reserved. Private and Confidential Supermarket s ASDA Sainsbury’s Waitrose
  • 5. © Copyright 2012 Beyond. All rights reserved. Private and Confidential When you don’t own the platform Sprint gives free phones to Manson Aflac’s duck of doom Shit!
  • 6. © Copyright 2012 Beyond. All rights reserved. Private and Confidential The Publishers Training agencies and brands to produce ‘BuzzFeed’ style stories. The Onion’s brand content unit. Clients include Microsoft, Dove, EA Sports and Hilton Hotels. Vice’s in-house agency. Clients include Intel, Levi’s, Garnier and Palladium. Virtue Onion Labs BuzzFeed
  • 7. © Copyright 2012 Beyond. All rights reserved. Private and Confidential Dog Stories
  • 8. © Copyright 2012 Beyond. All rights reserved. Private and Confidential Dog Stories
  • 9. © Copyright 2012 Beyond. All rights reserved. Private and Confidential The platforms Provides brands with licensed content from renowned publishers. Connects brands with content creators. Helps create virtual editorial teams. Offers writer recruitment and management; workflow tools; analytics. Skyword Contently NewsCred
  • 10. © Copyright 2012 Beyond. All rights reserved. Private and Confidential Pepsi Pulse
  • 11. © Copyright 2012 Beyond. All rights reserved. Private and Confidential Pepsi Pulse
  • 12. © Copyright 2012 Beyond. All rights reserved. Private and Confidential Brands doing it right Red Bull American Express Google
  • 13. © Copyright 2012 Beyond. All rights reserved. Private and Confidential - Creating communities - Put the brand at the centre of the audience’s lives - Relevant to brand and audience - Helps put audience needs at the forefront of the content - Created in-house or by agencies - Audience ahead of products Crowdsource d content Brand Content Brands as publishers Curated content
  • 14. © Copyright 2012 Beyond. All rights reserved. Private and Confidential Brands as broadcasters