Learn more about the value of social media tools, the range of issues they present, and some key strategies for using these tools effectively while steering clear of trouble by social media expert and charter member of the Advisory Board of the Mayo Clinic Center for Social Media, David Harlow. Engage David Harlow as a keynote speaker or consultant to your organization: http://bit.ly/tgQhmU One recent review: '@healthblawg is so good I just tend to listen vs tweet' You may purchase the audio and a transcript of this webinar at http://bit.ly/uqBiBi

1. Health Care Social Media
Getting Started
Without Getting in Trouble
David Harlow JD MPH
AHC MEDIA THE HARLOW GROUP LLC
October 27, 2011 blog • healthblawg.com
twitter • @healthblawg

2. “On the Internet, nobody knows you’re a dog.”

3. Health care marcomm in the 21st century
is radically different from the recent past

4. You need the confidence to use social
media despite potential legal issues

5. HCPs want to use social media,
but many are concerned about liability

6. You can use
social
media
effectively
and stay on
the right
side of the
law

7. Facebook Nation
is the third largest nation in the world
global warming sex facebook

8. Remember: It’s just one arrow in the quiver

9. Is social media right for health care?

10. You need a network for your network

11. New rules are nudging the health care
industry to get more social
What is … an
ACO?
What is …
Meaningful
Use?

12. The open-book ethic of social media runs
up against privacy rules in health care

13. The medical establishment is now getting
wise to social media
Monday, November 15 2010
AMA Policy: Professionalism in the Use of Social Media
The Internet has created the ability for medical students and physicians to
communicate and share information quickly and to reach millions of people
easily. Participating in social networking and other similar Internet
opportunities can support physicians’ personal expression, enable individual
physicians to have a professional presence online, foster collegiality and
camaraderie within the profession, provide opportunity to widely disseminate
public health messages and other health communication. Social networks,
blogs, and other forms of communication online also create new challenges
to the patient-physician relationship. Physicians should weigh a number of
considerations when maintaining a presence online:
(a) Physicians should be cognizant of standards of patient privacy and
confidentiality that must be maintained in all environments, including

14. VA encourages use of social media
August 2011 - VA adopts social media policy

15. Authentic
interaction vs.
legal liability

16. Leadership may fear losing control of
message

17. People want to engage

18. Adopt a risk management mindset to
understand risk and avoid liability

20. Understand Common Law Liability
Duty Breach Causation Harm

21. Who will be judging me?

22. You can limit
liability by clearly
defining roles and
responsibilities in
social media
policies and
procedures

23. You must observe – religiously –
all the shalts and shalt nots

33. Case Studies

34. The Case of Too Much Information

35. Facebook

36. Twitter

37. Blog

38. Photo and Video Sharing

39. What’s next?

40. More areas of the law will affect social
media in health care organizations

41. Overturns Employer’s
Social Media Gag Rule

42. FTC Endorsement Disclosure Rules
Now Cover Social Media

43. IRS Rules
Prohibit
Political
Endorsements
by Tax-Exempt
Organizations

44. Be explicit about all uses of
protected health information on a site
patientslikeme

45. Can location-based social media
get you in trouble?

46. Do retail coupons have a place in
health care?

47. Health Care Social Media of the Future
Curation Communication
Patient
Engagement Community

48. Your social media strategy is ready to evolve

51. David Harlow JD MPH
Thank You THE HARLOW GROUP LLC
for contact info
txt dharlow to 50500
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harlowgroup.net
healthblawg.com
twitter.com/healthblawg
david@harlowgroup.net