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David Kelly, CPLP, CRP
Program Director
The eLearning Guild
LnDDave@gmail.com
Social Media &
Social Learning for
Learning
Professionals
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What’s your Social Media Usage?
4. I create and share content,
spearhead discussions, and
teach others
3. I actively use my accounts and
connect with others
2. I have accounts, but don’t use
them much.
1. Social what?
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Expectations……
 What would you like
to get out of this
session?
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Objectives…
 Social Media, Social Learning, and
the Convergence of the two
 Where does the majority of learning
take place?
 The most popular social media tools
in learning: Facebook, Blogs,
LinkedIn, Google+, and Twitter
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is Social Media?
Image from Wordle.net
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is Social Media?
Social media are media for social
interaction, using highly
accessible and scalable
communication techniques.
Social media is the use of web-
based and mobile technologies to
turn communication into
interactive dialogue.
via Wikipedia.org
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is Social Media?
When most people
think of Social
Media, they think of
the most commonly
used tools.
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is Social Learning?
Social learning is learning that
takes place at a wider scale than
individual or group learning, up
to a societal scale, through social
interaction between peers. It may
or may not lead to a change in
attitudes and behavior.
via Wikipedia.org
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is Social Learning?
Social learning is learning that
takes place at a wider scale than
individual or group learning, up
to a societal scale, through social
interaction between peers. It may
or may not lead to a change in
attitudes and behavior.
via Wikipedia.org
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is Social Learning?
It’s ALL
Social Learning
Well… MOST of it is anyway.
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Why Use Social Media for Learning?
• Collaboration
• Reduced Costs
• Strengthen
Culture
• Build Teamwork
• Enhances
Communication
• Knowledge
Management
• Reduced Costs
• Supports
Diversity
• It’s what the
learners want…
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The 70:20:10 Learning Paradigm
• 70% of learning & development activity
takes place from real-life and on-the-job
experiences, tasks and problem-solving.
• 20% comes from feedback and from
observing and working with role models.
• 10% comes from formal training.
Princeton Learning Philosophy: http://www.princeton.edu/hr/learning/philosophy/
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
How do Employees Learn?
The Traditional Model of Workplace Training
FormalTraining
FormalTraining
FormalTraining
FormalTraining
FormalTraining
FormalTraining
HIRED RETIRED
Image Concept from Bill Mosher, built upon by Jane Bozarth
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
How do Employees Learn?
This is Where the ‘Real’ Learning Takes Place
FormalTraining
FormalTraining
FormalTraining
FormalTraining
FormalTraining
FormalTraining
HIRED RETIRED
Image Concept from Bill Mosher, built upon by Jane Bozarth
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Current Examples of Social Learning
• Mentoring
• Role Plays
• Teleconferences
• Games
• Field Trips
• Icebreakers
• Group Projects
• Case Studies
• Coaching
• Round Robins
• Teach-Backs
• Discussions
• Compare/Contrast
• Debrief
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Convergence…
Social Media is not new.
Social Learning is not new.
What is new is the convergence. Social
media technologies have advanced to a point
that they are no longer a barrier to social
learning. They can now be used to support
and enhance social learning
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Tools
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is a BLOG?
A blog (a blend of the term web
log) is a type of website or part of
a website. Blogs are usually
maintained by an individual with
regular entries of commentary,
descriptions of events, or other
material such as graphics or
video.
via Wikipedia.org
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Benefits of Blogs?
• Free
• Easy To Use
• Controllable
• Trackable
• Encourages
Reflection
• Enables
Interaction (via
Comments)
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Using Blogs for Learning
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Using Blogs for Learning
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Using Blogs for Learning
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Tools
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is a facebook?
Facebook is a social networking service and
website launched in February 2004. As of
January 2011, Facebook has more than
600 million active users. Users may create a
personal profile, add other users as friends, and
exchange messages, including automatic
notifications when they update their profile.
Additionally, users may join common interest
user groups, organized by workplace, school or
college, or other characteristics.
via Wikipedia.org
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Benefits of facebook?
• Free, Easy To Use
• Flexible
• Expansive
• Leverages
Existing Tool
• Enables and
Encourages
Sharing and
Participation
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
facebook Pages for Learning
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Tools
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is a LinkedIn?
LinkedIn is a business-oriented
social networking site. Founded
in December 2002, it is mainly
used for professional networking.
LinkedIn reports more than 100
million registered users, spanning
more than 200 countries and
territories worldwide.
via Wikipedia.org
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Benefits of LinkedIn?
• Free, Easy To Use
• Leverages
Existing Tool
• Enables and
Encourages
Sharing and
Participation
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Tools
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is a Google+?
Google+ is a social networking and
identity service that is owned and
operated by Google Inc. Google
has described Google+ as a "social
layer" that enhances many of its
online properties, and that it is not
simply a social networking website,
but also an authorship tool that
associates web-content directly
with its owner/author.
via Wikipedia.org
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Benefits of Google+?
• Free, Easy To Use
• Leverages
Existing Tool
• Enables and
Encourages
Sharing and
Participation
• Integrates with
Google Apps
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Tools
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
What is a Twitter?
Twitter is a social networking and
microblogging website. It enables users
to send and read text-based posts
composed of up to 140 characters,
called tweets, which are displayed on
the user's profile page. Users can
subscribe to other users' tweets – this is
known as following and subscribers are
known as followers or tweeps.
via Wikipedia.org
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Benefits of Twitter?
• Free
• Very Quick
• Enables and
Encourages
Sharing and
Participation
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Social Media for Trainers – Why?
The rules are changing…
•10 Years Ago
“Leave your cell phones home”
•5 Years Ago
“Turn off your cell phones”
•2 Years Ago
“Set your phones to vibrate”
•Today
“Please step outside if you
need to use your phone”
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The rules are changing…
•Tomorrow
“Yes, you may use your cell
phone during the session”
This is a huge
problem.
Social Media for Trainers – Why?
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The rules are changing…
•Tomorrow
“Yes, you may use your cell
phone during the session”
This is a huge
problem.
opportunity.
Social Media for Trainers – Why?
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Leveraging Social Media
Learners are entering sessions
with the ultimate
tool for
engagement
already in their
pockets.
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Examples of Social Media in Learning
1. Trainer can receive real-time evaluations
(Levels 1, 2, and 3)
2. Learners can easily be engaged before,
during, and after a session.
3. Use Social Media to make key learning
points stand out.
4. Adds informal learning to formal learning
plans.
5. Taking Live Polls from Participants.
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Backchannel
“A line of communication
created by people in an
audience to connect with
others inside or outside the
room, with or without the
knowledge of the
speaker…”
Cliff Atkinson, The Backchannel
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Backchannel
Participants no longer wait
until after a session to
perform an evaluation.
Using Twitter and other
Social Media tools,
participants interact and
provide feedback during
and throughout a session.
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
The Backchannel
Speakers and
facilitators have begun
to embrace and
encourage the
Backchannel as a
means of collaboration
and feedback during a
session.
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Live Chats via Twitter
While Twitter is generally used
asynchronously, groups have used
hashtags and dedicated time slots to
create live chats.
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Live Chats via Twitter
A popular chat for Learning Professionals
is #lrnchat. The 60 minute chat takes
place every Thursday at 8:30pm EST.
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Live Chats via Twitter
These chats are an excellent way to
develop your knowledge, skills, and
network. For full details visit:
http://lrnchat.com/
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Getting Started…
Resources
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Books
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Twitter Users to Consider
There are millions of Twitter users. Here
are a few in the Learning and
Development field to consider following:
Quinnovator
arossett
aaronesilvers
eLearningGuild
marciamarcia
cindyhugg
taylorperforman emasie
ASTD
kenblanchard
LearnNuggets
jaycross
bschlenker
GinaSchreck
tonybingham
lrnchat
DevLearn
JaneBozarth
tomkuhlmann
tmiket
bobpikectt
JIMPACT
TheBobPikeGroup
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Blogs to Consider
Many Learning Professionals share their
knowledge by blogging. Here are a few
blogs to consider following:
• Cammy Bean’s Learning Visions
• Learning in a Social Workplace (Jane Hart)
• Life in Perpetual Beta (Harold Jarche)
• Misadventures in Learning (David Kelly)
• The Rapid Elearning Blog (Tom Kuhlmann)
David Kelly
@LnDDave
Social Media & Social Learning for
Learning Professionals
Questions???????
David Kelly, CPLP, CRP
Program Director
The eLearning Guild
LnDDave@gmail.com
Thanks!

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Social Media & Social Learning for Learning Professionals

  • 1. David Kelly, CPLP, CRP Program Director The eLearning Guild LnDDave@gmail.com Social Media & Social Learning for Learning Professionals
  • 2. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals What’s your Social Media Usage? 4. I create and share content, spearhead discussions, and teach others 3. I actively use my accounts and connect with others 2. I have accounts, but don’t use them much. 1. Social what?
  • 3. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Expectations……  What would you like to get out of this session?
  • 4. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Objectives…  Social Media, Social Learning, and the Convergence of the two  Where does the majority of learning take place?  The most popular social media tools in learning: Facebook, Blogs, LinkedIn, Google+, and Twitter
  • 5. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals What is Social Media? Image from Wordle.net
  • 6. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals What is Social Media? Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web- based and mobile technologies to turn communication into interactive dialogue. via Wikipedia.org
  • 7. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals What is Social Media? When most people think of Social Media, they think of the most commonly used tools.
  • 8. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals What is Social Learning? Social learning is learning that takes place at a wider scale than individual or group learning, up to a societal scale, through social interaction between peers. It may or may not lead to a change in attitudes and behavior. via Wikipedia.org
  • 9. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals What is Social Learning? Social learning is learning that takes place at a wider scale than individual or group learning, up to a societal scale, through social interaction between peers. It may or may not lead to a change in attitudes and behavior. via Wikipedia.org
  • 10. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals What is Social Learning? It’s ALL Social Learning Well… MOST of it is anyway.
  • 11. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Why Use Social Media for Learning? • Collaboration • Reduced Costs • Strengthen Culture • Build Teamwork • Enhances Communication • Knowledge Management • Reduced Costs • Supports Diversity • It’s what the learners want…
  • 12. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The 70:20:10 Learning Paradigm • 70% of learning & development activity takes place from real-life and on-the-job experiences, tasks and problem-solving. • 20% comes from feedback and from observing and working with role models. • 10% comes from formal training. Princeton Learning Philosophy: http://www.princeton.edu/hr/learning/philosophy/
  • 13. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals How do Employees Learn? The Traditional Model of Workplace Training FormalTraining FormalTraining FormalTraining FormalTraining FormalTraining FormalTraining HIRED RETIRED Image Concept from Bill Mosher, built upon by Jane Bozarth
  • 14. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals How do Employees Learn? This is Where the ‘Real’ Learning Takes Place FormalTraining FormalTraining FormalTraining FormalTraining FormalTraining FormalTraining HIRED RETIRED Image Concept from Bill Mosher, built upon by Jane Bozarth
  • 15. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Current Examples of Social Learning • Mentoring • Role Plays • Teleconferences • Games • Field Trips • Icebreakers • Group Projects • Case Studies • Coaching • Round Robins • Teach-Backs • Discussions • Compare/Contrast • Debrief
  • 16. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The Convergence… Social Media is not new. Social Learning is not new. What is new is the convergence. Social media technologies have advanced to a point that they are no longer a barrier to social learning. They can now be used to support and enhance social learning
  • 17. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The Tools
  • 18. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals What is a BLOG? A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. via Wikipedia.org
  • 19. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The Benefits of Blogs? • Free • Easy To Use • Controllable • Trackable • Encourages Reflection • Enables Interaction (via Comments)
  • 20. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Using Blogs for Learning
  • 21. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Using Blogs for Learning
  • 22. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Using Blogs for Learning
  • 23. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The Tools
  • 24. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals What is a facebook? Facebook is a social networking service and website launched in February 2004. As of January 2011, Facebook has more than 600 million active users. Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. via Wikipedia.org
  • 25. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The Benefits of facebook? • Free, Easy To Use • Flexible • Expansive • Leverages Existing Tool • Enables and Encourages Sharing and Participation
  • 26. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals facebook Pages for Learning
  • 27. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The Tools
  • 28. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals What is a LinkedIn? LinkedIn is a business-oriented social networking site. Founded in December 2002, it is mainly used for professional networking. LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide. via Wikipedia.org
  • 29. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The Benefits of LinkedIn? • Free, Easy To Use • Leverages Existing Tool • Enables and Encourages Sharing and Participation
  • 30. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The Tools
  • 31. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals What is a Google+? Google+ is a social networking and identity service that is owned and operated by Google Inc. Google has described Google+ as a "social layer" that enhances many of its online properties, and that it is not simply a social networking website, but also an authorship tool that associates web-content directly with its owner/author. via Wikipedia.org
  • 32. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The Benefits of Google+? • Free, Easy To Use • Leverages Existing Tool • Enables and Encourages Sharing and Participation • Integrates with Google Apps
  • 33. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The Tools
  • 34. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals What is a Twitter? Twitter is a social networking and microblogging website. It enables users to send and read text-based posts composed of up to 140 characters, called tweets, which are displayed on the user's profile page. Users can subscribe to other users' tweets – this is known as following and subscribers are known as followers or tweeps. via Wikipedia.org
  • 35. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The Benefits of Twitter? • Free • Very Quick • Enables and Encourages Sharing and Participation
  • 36. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Social Media for Trainers – Why? The rules are changing… •10 Years Ago “Leave your cell phones home” •5 Years Ago “Turn off your cell phones” •2 Years Ago “Set your phones to vibrate” •Today “Please step outside if you need to use your phone”
  • 37. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The rules are changing… •Tomorrow “Yes, you may use your cell phone during the session” This is a huge problem. Social Media for Trainers – Why?
  • 38. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The rules are changing… •Tomorrow “Yes, you may use your cell phone during the session” This is a huge problem. opportunity. Social Media for Trainers – Why?
  • 39. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Leveraging Social Media Learners are entering sessions with the ultimate tool for engagement already in their pockets.
  • 40. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Examples of Social Media in Learning 1. Trainer can receive real-time evaluations (Levels 1, 2, and 3) 2. Learners can easily be engaged before, during, and after a session. 3. Use Social Media to make key learning points stand out. 4. Adds informal learning to formal learning plans. 5. Taking Live Polls from Participants.
  • 41. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The Backchannel “A line of communication created by people in an audience to connect with others inside or outside the room, with or without the knowledge of the speaker…” Cliff Atkinson, The Backchannel
  • 42. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The Backchannel Participants no longer wait until after a session to perform an evaluation. Using Twitter and other Social Media tools, participants interact and provide feedback during and throughout a session.
  • 43. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals The Backchannel Speakers and facilitators have begun to embrace and encourage the Backchannel as a means of collaboration and feedback during a session.
  • 44. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Live Chats via Twitter While Twitter is generally used asynchronously, groups have used hashtags and dedicated time slots to create live chats.
  • 45. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Live Chats via Twitter A popular chat for Learning Professionals is #lrnchat. The 60 minute chat takes place every Thursday at 8:30pm EST.
  • 46. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Live Chats via Twitter These chats are an excellent way to develop your knowledge, skills, and network. For full details visit: http://lrnchat.com/
  • 47. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Getting Started… Resources
  • 48. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Books
  • 49. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Twitter Users to Consider There are millions of Twitter users. Here are a few in the Learning and Development field to consider following: Quinnovator arossett aaronesilvers eLearningGuild marciamarcia cindyhugg taylorperforman emasie ASTD kenblanchard LearnNuggets jaycross bschlenker GinaSchreck tonybingham lrnchat DevLearn JaneBozarth tomkuhlmann tmiket bobpikectt JIMPACT TheBobPikeGroup
  • 50. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Blogs to Consider Many Learning Professionals share their knowledge by blogging. Here are a few blogs to consider following: • Cammy Bean’s Learning Visions • Learning in a Social Workplace (Jane Hart) • Life in Perpetual Beta (Harold Jarche) • Misadventures in Learning (David Kelly) • The Rapid Elearning Blog (Tom Kuhlmann)
  • 51. David Kelly @LnDDave Social Media & Social Learning for Learning Professionals Questions???????
  • 52. David Kelly, CPLP, CRP Program Director The eLearning Guild LnDDave@gmail.com Thanks!