The document discusses the services provided by a real estate agent and brokerage called Windermere. It highlights the agent's commitment to providing prompt, caring service and guiding clients through each step of the real estate process. It also summarizes Windermere's history since 1972, services including relocation assistance nationwide, and marketing strategies like featured listings on their website and in their photo gallery.

1. Welcome Home
Know that your happiness is my only
goal. There are few things in life more
important than your home.
I understand that a home is about
making memories and a place where
dreams come true. It’s about family,
friends and experiences you cherish. A
home is where life takes place.
My part in this process is to help you
easily, quickly and safely reach the
next chapter of your life.

2. Your rights in this
Partnership
You have the right to:
 Expect prompt and caring service.
 All of the correct information, immediately.
 Find exactly what you want quickly and easily.
 Expect me to know everything about the home, the
neighborhood and your dreams.
 Expect me to guide you through every step of the process.
 The ultimate real estate experience.
I fully expect to honor your rights and because of that, our
journey will be mutually rewarding.

3. The Leading Regional Real Estate Brand
in the West
Windermere at a glance
From REAL Trends 500 Report
 Established 1972
 Number of offices 336*
 Number of agents 8,273
 Total sales volume $31,860,630,014
From the REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2007.
*Franchise offices: 336 Total offices: 375

4. Windermere
Your Office Name
Your Office Name
at a glance
 Established (year) 1977
 Number of agents 65
 Total sales volume $2,567,980?

5. Our Extended Family
With more than 8,000 sales
associates, Windermere is the
largest independent real estate
network in the West.
Windermere has one of the
region’s biggest selection of
qualified buyers and the most
homes available for sale.

6. Windermere
Foundation
Helping Homeless Families
 Created in 1989
 Supports programs that help
homeless and low-income families
 Every time I complete a real estate
transaction, I make a donation to
the Foundation
 My office supports (org name) through the Foundation

7. Windermere
Community Service Day
Dedicated to the Community
 One day each year, since 1984
 All Windermere associates take
off a day give back to the
communities in which we live
and work
 Hands-on assistance to
organizations in our community
 This year, my office spent the day cleaning
up the park at Richmond Beach

8. How I am Compensated
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Helping you sell your
home is my top priority 44,444
 I’m an independent contractor
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 I’m paid by commission
only after a sale is complete 44,444
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 I retain only a portion of the 44,444 44,444
total commission
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9. Moving Out of the Area
Windermere’s Relocation network connects me to
knowledgeable agents worldwide. And since so much of
real estate is based on relationships, I’m able to pull
together resources that will facilitate your relocation.
No matter where
you need to move,
I can place you in
good hands.

10. Professional Profile
Jane Agent
Experience
 18 years experience in Real Estate
 30 years living & working in Shoreline
Training
 Sales and marketing Specialist
 Hold several designations including SRES, IMS
 Masters Degree in Applied Behavioral Psycholgy

11. My Support Team is
Here for You
My support team helps me
provide top-notch customer
service to clients.

12. I’ll Maximize My
Network for You
Drawing on the strength of the
personal and professional
network that I have built,
I will easily find qualified
buyers for your home.

13. Coordinating
the Closing

14. How I Help You
Sell Your Home
My responsibilities:
 Explain basic real estate principles
 Research your home’s value
 Market your property
 Negotiate the purchase
 Help close the transaction

15. Finding Buyers for
Your Home
Sources buyers use in their home search

16. Marketing
Your Property
My customized marketing approach includes:
 Preparing your home for sale
 Maximizing advertising and
marketing opportunities both
online and in print
 Your property included on
www.windermere.com and the
Multiple Listing Service for maximum exposure to
potential buyers

17. Put Your Home on
Our Home Page
Attract Buyers on Windermere.com
 Our Photo Gallery
feature lets buyers
take a virtual tour
 The myWindermere
feature sends buyers
an e-mail if your
home is a match
 Open House search lets buyers know when your house will
be held open.

18. I’ll Put Your Home on
My Home Page
www.DavidJOConnor.com
 I can set your home as a featured
property on my home page.
 Buyers using the myWindermere
feature will receive an e-mail if your
home is a match
 Additional tools that attract buyers
such as our Photo Gallery feature,
PropertyPoint™ map search.

19. Attracting Buyers with
Online Advertising
I will use online advertising
opportunities to get your
property in front of potential
buyers. One such opportunity
is with Trulia.com.
Windermere Real Estate has
engaged in an advertising
partnership with Trulia that
enables me to increase the
exposure of your property by
posting it to the Trulia website.

20. Positioning Your Home
on the Market
Deciding to put your home on the market is a big
decision. And it cannot be stressed enough how important
it is to price your property correctly from the beginning of
the process.

21. Recognizing
Key Market Factors
We do not control:
 Location
 Competition
 Market Conditions
We can control:
 Condition of the house
 Terms
 Price

22. The 80/20 Rule
There are two
major factors in
selling your home:

23. Pricing Your Property
Determining price is the most critical step in preparing
your home for sale, so you can get the highest return in
the least amount of time.

24. Pricing Your Property
 Pricing strategy depends on market conditions
 Best exposure during the first 3 to 5 weeks
 Well-priced homes sell quickly
 The longer a home is on the market,
the lower the selling price
 The “right” price attracts qualified buyers
 Overpricing a property loses buyers that are looking and are
ready to purchase at the “right” price

25. Increase Marketability
Showing Your Property
Strategies to target the most interested buyers:
 Real estate agent previews
 Windermere.com
Open House search
 Controlled access to
your property
 Create a welcoming
Open House experience

26. Buyers Go Beyond Search on
Windermere.com

27. Our Website Attracts Buyers
Windermere.com
Buyers enjoy features
such as:
 Photo Gallery
 Interactive map search
 myWindermere
 RSS Feeds
 Open House search

28. Windermere’s Exclusive
Photo Gallery
Photo Gallery is a multi-
media presentation tool that
I can use to highlight your
property’s best features.
 Take a virtual tour of the
home anytime online.
 Include unlimited high
quality photos featuring exterior and interior shots.
 PDF, Flash and video files can also be attached to the
Photo Gallery