1. Tiffany’s Mini Analysis
DAVID PEARLTiffany’s Mini Analysis A
David Pearl

2. Tiffany’s Mini Analysis Agenda
• SWOT
• Linkages
• Ideal customer

4. Tiffany’s Mini Analysis
Strengths
• Brand is everything
• Inspires confidence/faith/loyalty
• Retail stores
• Control price
• Customer service
• Customer confidence/sales expertise
• Big purchase brick mortar vs online or Wal Mart

5. Tiffany’s Mini Analysis
Weakness
• Small percent % of actual WW jewelry sales
• Consumers migrating to Wal Mart and Costco
• Dependence on stores
• Migr to web firms

6. Logical Linkages S/W
• Raise prices
• Market to the more affluent
• Increase focus on web sales

7. Tiffany’s Mini Analysis
Opportunities
• Overseas sales/expansion
• Increase web sales
• Emphasize long history/SME/core comp
• Big purchase safety

8. Tiffany’s Mini Analysis
Threats
• Big Box Retail: Wal Mart Costco
• Web Retailers
• Easy for consumers to switch/threat subs

9. Tiffany’s Mini Analysis
Logical Linkages O/T
• Increase sales/stores overseas
• Increase brand/advertising
• Open more stores if needed
• Decrease dependence on stores via web

10. Tiffany’s Mini Analysis
Ideal Customer
• 2 types:
• Preference for brick/mortar exp
• Needs lots of hand holding
OR……………………
• WEB savvy –diff demographic
And…
• Global

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