Teen talk final
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This is our presentation from Conversations with Digital Natives - Teens Talk. It was presented by two 13 year olds at SXSW 2015.
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Teen talk final
- 2. Introduction
- 4. Social Media
- 5. Social Media 0% 15% 30% 45% 60% 75% Facebook Reddit* Snapchat Instagram Tumblr Twitter Pinterest Vine 4chan Google+ Yik Yak Yo Ask.fm Flickr MySpace What social media networks do you use on a regular basis? * We asked a bunch of redditors what their favorite social network was, so results may be slightly skewed.
- 6. Social Media 0% 18% 35% 53% 70% 88% More than once per day About once per day Every couple of days Once per week Several times per month Every few months How often do you use social media?
- 7. Social Media I think that there are risks involved with using social media. 0% 18% 35% 53% 70% 88% Agree Disagree Neutural
- 8. Privacy
- 9. Privacy 0% 10% 20% 30% 40% Always Most of the time About half the time Once in a while Never How often do privacy concerns prevent you from buying products online?
- 10. Privacy Do you take any steps to protect your privacy? 0% 13% 25% 38% 50% No I clear cookies every day I clear cookies every month I have created different "personas" online I use secure networks (TOR, etc.)
- 11. Advertising
- 12. Advertising 0% 9% 19% 28% 37% 46% If it gets me free content, I'm cool with it I rarely pay attention I do whatever I can to avoid it How do you feel about advertising?
- 13. Advertising 0% 13% 25% 38% 50% I prefer sharing my information I don't pay attention I prefer not sharing my information How do you feel about targeted advertising?
- 14. Advertising 0% 13% 25% 38% 50% Yes, and OK with it if I get free content Yes and not OK with it Did not know Are you aware of how many companies monetize your data?
- 15. Advertising 0% 23% 45% 68% 90% Yes No Would you pay for content instead of having your data monetized?
- 16. Content
- 17. Content 0% 18% 35% 53% 70% 88% Great story Characters I can relate to The genre of the story How well written it is What mood the story puts me in Does it make me think about it afterwards What’s the most important aspect of content?
- 18. Content 0 1 2 3 4 Recommendation from a friend Advertisement Online review Social media Recommendation based on previous purchases What’s the most important aspect of content?
- 19. Copyright
- 20. Paid vs. Free
- 22. Do’s and Don’ts Do Don’t Dumb stuff down Interfere with my experience or invade my space Be shady or creepy Make it work for us Put effort into quality and authenticity, because we notice Make emotional connection Lulz + feels Just short, shallow lulz.
- 23. Wrap Up
Notes de l'éditeur
- Tell us about yourself, where you go to school, hobbies, etc. Do not talk about how you use tech here.
- What do you use every day? Why? What tech can’t you live without? What emerging tech are you excited about? What makes tech exciting to you? William – talk about customization and how kids can always break your controls Sydney – talk about how anyone can be an inventor
- What do you use Sydney – tell Evernote story How do you use it (how often, etc.) Why do you use the ones you use
- What do you use - PLEASE NOTE THAT I ASKED A BUNCH OF REDDITORS WHAT THEIR FAVORITE NETWORK IS, SO RESULTS ARE SKEWED. Sydney – tell Evernote story How do you use it (how often, etc.) Why do you use the ones you use
- What do you use Sydney – tell Evernote story How do you use it (how often, etc.) Why do you use the ones you use
- What are the risks? Look @ data
- Sydney - Sammy Weaverchock William - Fake name generator Sydney – talk about finding your picture on someone else’s Flickr account William – talk about risky behavior, Bit Torrent You guys should talk about the lack of bullying that you see and why you think that’s the case
- Sydney – thought cookies were real Look at survey results here Cross over from privacy to creepy – doesn’t decrease creepiness but makes you tolerate it How long should your digital self live online? The internet covers the “real” you Envious of other people – you don’t measure up Envious of skills vs things Inner feeling of guilt because you don't do enough We talked about parental tracking, you should talk about that
- How do you feel about advertising Bring in survey data William – talk about TOR vs personalization Personalized banners Retargeting –you look at something online, it's ads follow you other places Superfish issues – when you don’t know what they’re doing Selling data not good vs using your data for your value Transparency OK with advertising as long as it doesn’t interfere with my experience “Don’t invade my space” Don’t mind ads instead of paying for things, unless the ads are shady People don't like having their data used, but 80% wouldn't pay instead - survey
- How do you feel about advertising Bring in survey data William – talk about TOR vs personalization Personalized banners Retargeting –you look at something online, it's ads follow you other places Superfish issues – when you don’t know what they’re doing Selling data not good vs using your data for your value Transparency OK with advertising as long as it doesn’t interfere with my experience “Don’t invade my space” Don’t mind ads instead of paying for things, unless the ads are shady People don't like having their data used, but 80% wouldn't pay instead - survey
- How do you feel about advertising Bring in survey data William – talk about TOR vs personalization Personalized banners Retargeting –you look at something online, it's ads follow you other places Superfish issues – when you don’t know what they’re doing Selling data not good vs using your data for your value Transparency OK with advertising as long as it doesn’t interfere with my experience “Don’t invade my space” Don’t mind ads instead of paying for things, unless the ads are shady People don't like having their data used, but 80% wouldn't pay instead - survey
- How do you feel about advertising Bring in survey data William – talk about TOR vs personalization Personalized banners Retargeting –you look at something online, it's ads follow you other places Superfish issues – when you don’t know what they’re doing Selling data not good vs using your data for your value Transparency OK with advertising as long as it doesn’t interfere with my experience “Don’t invade my space” Don’t mind ads instead of paying for things, unless the ads are shady People don't like having their data used, but 80% wouldn't pay instead - survey
- How do you feel about advertising Bring in survey data William – talk about TOR vs personalization Personalized banners Retargeting –you look at something online, it's ads follow you other places Superfish issues – when you don’t know what they’re doing Selling data not good vs using your data for your value Transparency OK with advertising as long as it doesn’t interfere with my experience “Don’t invade my space” Don’t mind ads instead of paying for things, unless the ads are shady People don't like having their data used, but 80% wouldn't pay instead - survey
- Watch a lot of TV William – 100% on demand unless very time specific (news, etc.) Bad encoding Sydney – real time William – show episode calendar You Tube – short videos, lots of music, clips of episodes Place to go when you don’t want to go to shady sites! They cut scenes, weird transcoding Total joke Level of production quality, no long overarching plot Hulu Difficult to watch with all of the ads Netflix – pretty good Comcast – watch a lot of TV on computer William to explain his previous set up for watching content prior to it getting better Don’t advertise to death when you know it’s not good How quickly internet content comes & goes ButTorrent Bring in survey results
- Watch a lot of TV William – 100% on demand unless very time specific (news, etc.) Bad encoding Sydney – real time William – show episode calendar You Tube – short videos, lots of music, clips of episodes Place to go when you don’t want to go to shady sites! They cut scenes, weird transcoding Total joke Level of production quality, no long overarching plot Hulu Difficult to watch with all of the ads Netflix – pretty good Comcast – watch a lot of TV on computer William to explain his previous set up for watching content prior to it getting better Don’t advertise to death when you know it’s not good How quickly internet content comes & goes ButTorrent Bring in survey results
- Watch a lot of TV William – 100% on demand unless very time specific (news, etc.) Bad encoding Sydney – real time William – show episode calendar You Tube – short videos, lots of music, clips of episodes Place to go when you don’t want to go to shady sites! They cut scenes, weird transcoding Total joke Level of production quality, no long overarching plot Hulu Difficult to watch with all of the ads Netflix – pretty good Comcast – watch a lot of TV on computer William to explain his previous set up for watching content prior to it getting better Don’t advertise to death when you know it’s not good How quickly internet content comes & goes ButTorrent Bring in survey results
- It’s a good concept and it’s good sometimes Not against having owners have control over their content Shouldn’t be able to steal, but things like fan fiction are OK William – more like GNU license for open source More accessible
- If you want to stop people from pirating stuff, you have to make the paid stuff experience better William – Steam/Valve experience very good, none of friends pirate software Decision to pay for it How badly I want it Will paying for it make my life easier How often I might use the content When companies impose ridiculous rules, bundle something into their installer (like Superfish) and make you pay for it If you want people to buy from you, they have to trust Precious Plum a work of art Fan fiction, but bad grammar, etc., really make them both crazy
- Everybody is ADD Infotainment over News Obsession with/ look up to/copy celebrities Don’t make the Kid’s Menu
- Key take away Children can make our own decisions You should care about content more – everyone knows when it’s bad Sketchily advertising things make me not want to use them (Mac Cleaner) Media underestimates kids