Project Manager: David South Project Time Frame: 2001-2003 Britain's best-loved children's hospital and charity, Great Ormond Street Hospital for Children NHS Trust (GOSH), contracted me to lead a two-year project to modernise the hospital's web presence and take its brand into the 21st century. GOSH is both Britain's first children's hospital and a pioneering child health institution (along with its partner the Institute for Child Health). The hospital's outstanding reputation meant the project was carried out under intense public, media and professional scrutiny, and required a keen awareness of new media developments and the needs of the hospital's patients, their families and the public. davidsouthconsulting.com davidsouthconsulting.org

1. Great Ormond Street Hospital for Children
NHS Trust
Joint Web Project
Autumn 2002
Second Year of Project

2. Institute ojChild Health
Great Ormond Street Hospital for Children
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The Research Review
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research and
achievements. Read
moft
GOSH launches first-
ever child-friendly
hearth site
GOSHKids-the lirst
truly ehild-triendry
hospSal site P.tj<i
mote:
A UK first: child cured
by gene therapy A
child has been cured of
a fatal genetic condition,
X-SCID, by gene
therapy at GOSH R«a<i
more.
ICH heads genetics
knowledge park ICH
deem David Latchmar* is
to lead C3 million London
IDEAS Park R«sd
wore
Clinical improvement
for a better hospital
A six-month review has
started to produce a
new action plan tor
GOSH Rtidmorc
MMR GOSH says "MMR
is best and safest option
for our children1
* R«jd
more
(Search the site K-
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on his brain which caused
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weakened Ihe left side ol his
body. RwJmort
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amily Advocates
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Hnirv White underwent
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.ilti i 4 bum %c«n xhtiwed
stir had muyo moy«
Use this page as a gateway to our many
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hiiit 1st st Check out our
new Teens and Tots
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& Private
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referring an Internationalor
'rivate Patient
MtMoftgoshnns.uk
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D/rect4647
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Stacey-Jane Panther had
surgery «t GOSH to correct
the effects of Perthes
disease, which interrupts
the blood supply to the head
of the femur (thigh-bone)
and makes hip movement
painful. Readmore about
Holly and others in this
year's Aitnuif report
( Patient and family
factsheet*
Download our many
lactsheets to distribute to
lamiiies
Check out our library,
I selected by the BMJ as an
excellent source of
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Together, the Hospital and the Institute of Child
Health offer a rich source of knowledge on child
health, Explore our research themes, linkwith
colleagues or conduct a search.
Ellie (above) from Chmgford,
fcast London suffers from a
iare neonataldisorder,PHHI,
which has puzzled doctors
• tti'i scientists for years.
Read more about Etlfe in this
year's Research Review.
More research links
I Research Review 2001
The Research Review is >am-
| packedwith stories about our
research and achievements. R«std
ICH heads genetics
knowledge park ICH dean David
Latchman is to lead C3 miflion
London IDEAS Park. Read mor*.,.
Cancer gene breakthrough
ICH scientists have identified five
genes that are expressed in
embryo andcancer eels ftestf

3. Institute of Child Health
Great Ormond Street Hospital for Children
MHS In.n
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ent f irmly Info
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Prince Harry visits GOSH
Prince Harry recently paid GOSH a special visit The
affable Prince, who turned 18 on Sunday 15 September,
toured the hospital's chapel and met patients on the
oncology and dialysis wards Read more
Discussing the changes ,it GOSH
Last month's staff open forum brought about much
debate. Jane Collins stressed at the outset that the
changes lo the hospital slructure, which are currently
underway, are designed to ensure that staff are supported
in takingon their new roles and responsibilities. Resa
MQT& .
Hghttmj Fluin 2002
Influenza is a highly infectious illness caused by avirus.
Symptoms include fever, chills, headache, aching
muscles, cough and sore throat But you can be
vaccinated against it. Read more .
Junior doctors ejet tiew representdtion
Five GOSH lunior doctors are teaming up to help ensure
that their peers and colleagues'training and development
Clinical Services
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Great Ormond Street Hospital for Children
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birthday!
tional Press Office Campaigns
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press releases, or learn more about the rich
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Contact us at(020) 7829 8671
LONDON
IDEAS
Hew hope or a load of
hype?
Public conference aims
to explain genetics and
our health Read mor«
GOSH launches first
ewer child-friendly
hearth site
GOSHKids-the first
truly child-friendly
hospital sNe was
launched by GOSH
React mom..
Babies'ability to
recognise faces
"tunes in" on humans
A six-month old baby is
3 October 2SQ2
Successful gene therapy trials
continue Read more
News Archive
27 September 200?
GOSHto celebrate 10 years and
200 cochleer implants with
Legotend party React mof«
24 September 200?
Elevated teptin inteens linked
with dangerous artery changes
16 September ?80?
Prince Harry at GOSH Reid
3O August 2002
Ahmad & Muhamed Rosli
Conjomed twins from Malaysia
Institute of Child Health
Great Ormond Street Hospital for Children
MHS Trvwl
Patients and Famili
CampaignsI ISO years of caring iot skk children.
n us throughout 2Q02 at we celfbr. [Search the site I
n»v.
.
Birthday
GOSH Charity
Events Catendar
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Gosh Shop
Jeans for Genes
Schools
The Firtuie
OOS2000
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Downloads andguidelines
Cutting edge treatment and research does not
come cheap For our supporters we nave put
together an active schedule of activities across the
country Scroll through our campaigns and findout
more about our work, and pick yout favourite way to
help us.
i *frr
'<
Muhammad Juma was born
with no extra thumb on his
fight hand and anodule that
w«m the beginning of an
addHiontJ nmjei. Both mere
remawed under gencfat
anaesthetic at GOSH. Read
more abairt Muhammeri and
others in this yea
Prince H-uiyur, .
Prince Harry recently paid
GOSH a special vist. Read
more...
tun and get involved n
•<y-p»cked calendar ot
no events
You can now help us by
shopping or*>e!
To celebrate we are
offering Family Group
membership of the
Friends Scheme at •
discounted price of £25.00
when you join by standing
order (usual price OO.OO)!
Offer 4f>ptte$ to famifies
joining dating 2002 only
To join at this special rale
call the Friend!; office on
020 /404 2708
Institute of Child Health («)ifi)(8)(SI)....; ,- ci..._ J r. ' , ti.^:. .1 *' *"1.:/J_^. vj;^ r , V_X V_V ^S^ %IL/
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Ihrou(|h it •: innovative research and its hicih quality training programmes,
the Instrtute of Child Health has created a world class centre for the study
and treatment ot childhood disease. Together with Great Orniond Street
Hospital, it has made a major contribution to the health and well tieimj of
r hiltli rm anil their families worldwide.
Research Review
2001 The Research
Review is jam-
packed with stories
about our research
and achievements.
Readmort..
Nepali mothers in
spotlight Survey 01
perinatal hearth n
over 29.000 women
completed in
Mshwanpyr, Nepal
• • •
5" research at the
Institute ICH has
been awarded 5*Tor
its research,the
majority being judged
of intetnationa)
significance. Read
more.
ICH Dean David
Latchman
appointed Master
of Birkbeck. .-'•.<-•,«.•
Research Themes and Academic Units
| Please select
[Search the site CO»
Major child health
symposium report in.
Read more..
Events
[please select

4. Institute of Child Health
Great Ormond Street Hospital for Children CZ23
About us I Contact us
Patients and families
Palientffamilylnfo
Coming to GOSH
HOW to Get Here
n your Child is Admitted
International andPrivate
Patients
Health Information Centre
HasprtalWadifig Times
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OT
GOSHKids
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Hosprtal School
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Drugs
Ask Dr Jane Collins...
A-Z of child complaints
a Till-; --Via;TIMES
A-Z of child complaints
Up to 35 per cent of 12 to 25 year olds suffer from spots Boys and girls are
equally affected They usually appear at puberty and reach their peak at 17-21 If
untreated, persistent spots or acne, can cause scarring but prompt treatment
minimises this Acne is caused by over-production of oil from the sebaceous
glands in the skin mainly on the face, chest arid back in response to normal
levels of sex hormones Oil blocks the duels to the surface of the skin allowing
waste cells to accumulate under the skin's surface forming a plug Bacteria
also play a part Teenage girls often report a flare-up before menstruation
Some find stress and certain foods, especially fast food and chocolate, make
acne worse although there is no scientific evidencefor this Some cosmetics
provoke spots especially those containing oils, fatty acids andwaxes Acne is
not infectious or contagious
Symptoms: Oily skin with red lumps, yellow spots, blackheads and whrteheads
Teenagers with black skin often find that spots make their skin darker and this
pigmentation can last for months
DDQDQQD
QQQQQ
Institute of Child Health
Great Ormond Street Hospital for Children
and Families Health Profes:
information forfamilies Genetics and inheritance
[search the site
Please use the indexes
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you need.
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aununun
DDDBDCaD
QDDDDDD
DDDDD
Contents
Background
What are genes''
How can genetic disorders be inherited'?
Is it always possible to make a genetic diagnosis?
How can genetic abnormalities be detected?
Contact information
Background
Many immunodeficiency disorders are the result of defects in an individual's
genetic makeup. These are mistakes which occur in genes and are passed from
generation to generation Sometimes a genetic mistake (mutation) can occur for
the first time In an infant or child when no-one else in the family has had the
problem, but tn other situations there may be family members who have suffered
from the same or similar problems. There are several ways m which mutations
can be inherited - these are explained below, In an increasing number of
immunodeficiency disorders Ihe precise mistake in the relevant gene can now »e
identified in the laboratory, and this means that accurate counselling can be
offered to the family, and screening tests can be offered in pregnancyif requested
Wnat are genes?
Great Ormond Street Hospital (or Children ll1
/'^
Institute a/ Chita Health *m^a
Feedback/Contact us
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Freqijentl/ Asked have a que
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About the sue We are una
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Great Ormond Street Children's Hospital/Institute of Child Health if you
;(ion, please look through the Frequently Asked Questions to see if the 'V>'i
iere If not, please use Ihe form onthis page to contact us. ^^—
ole to answer queries or offer advice about specific patients and/or their
htough the. website At the same time, we recognize that visitors to our ^^L
y require information about particular paediatric health issues. Please chect
IY factsheets for information ontests, procedures, operations, andvarious • Hfll
onditions You can also read ourarchive of DrJane Collins' Times column, ^^^Hj
iargon-free advice on a wide range of paediatric topics
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j
Institute ofC.lrilil Health
Great Ormond Street Hospital for Children
Information for families The Activities Centre
[search thesue EEQ
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DDDDBDD
QDDQD
Download PDF ot 'The Activities Centre' lactsheet
Contents
What is the Activities Centre?
Where is the Activities Centre?
Who can use the Activities Centre?
Who runs the Activities Centre?
What is there to do in the Aclivilies Centre"?
What happens when I bring my child to theActivies Centre"?
When is the Actiwities Centre open?
Special needs therapy session
Youth Group
junior youth group
The Den
This u<«jetefls you about the ActMties Centre at Great Ormond Street Hospital.
What is the Activities Centre?
it's a placewhere inpafients at Great Ormond Street Hospital can get away from the
medical environment oftheir ward for a wtiiie and have some fun, it's bright and
colourful, full of things to do and gives children at the hospital an opportunity to meet
other people their own age

5. X Institute of Child Health Great
°rmondStreet Hospital for Children
««OSW1CH Trust 2002
Oreat Ormond Sired Hospital for Children NHS Trust. Great Ormond Street. London WC1N 3JH
Tel: •*» (0)20 710S 8200. Fax: »44 00)20 7829 8643
and The Institute of Child Health. 30 Guilford Street. London WCIN 1EH
Tel *44 r012D 724? Q7S9 Fax *44 rtTQO 7831 0489
hf.
Institute of Child Health
Great Ormond Street Hospital for Children
NHS Imn
The Great Ormond Street
Children's Writing Prize 2003
Wrrte4GOSH marks the 150th birthday of Great
Ormond Street Children's Hospital by bringing
together stones andexperiences from children
across the country. Find out more about the
competition »
v.write4£osh
.nhs.uk
children's author Jacqueline Wilson
launchedWrrtc4COSH with a special workshop for;
young writers.
•"f ** ,^H
Parents il VONwould
like to supfjort the work
of GOSH please visit out-
charity website
Hie Great Ormond
Street Children's
writing prltt
Chanty
No 23S825
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Great Ormond Street Hospital for Children
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Patients and families Health Professionals Research Clinical Services GOSH International Press Office Campaigns
, www.goshkids.nhs.uk
WekometoGOSH
© GOSH/ICH Trust 2002
ftrsat Ormond Street Hospital lor Children NHS Trust. Oreat Oimond Street. London WC1N 3JH
institute of('/iild Health
Great Ormond Street Hospital for Children
NHS Trusl
i Patients and families Health Professionals Research Clinical Services GOSH International Press Office Campaigns
www.goshkids.nhs.uk
H Trusl 2002
Oi«at Otmoncf StisBt Hospitj! 101 Childitn NHS Trust. Oi«Jt Ormond Strtct. London WC1N 3JH
Ttl +44(012074059200. Fax +44(012078298643

6. Institute of Child Health
Great Ormond Street Hospital for Children
HH$ Inm
Patients and families Health Professionals Research Oinkal Services GOSH international Press Office Campaigns!
your diary
ask doc
your body
dictionary
hey kids!
irs easy to worry about
coming into hospital. What
will it be like? What willthe
people be like? How will my
treatment go? GOSHKids is
here to help you find outIt's
somewhere you can tell
your story too • Welcome to
GOSHKidsi
win!»OS'S
games
Find outabout ^ y
Write4GOSH
rn -i Great Ormond Street Hospital forChildren
Institute oj Child Health „„„„„
Ml Patients and families Health Professionals Research Clinical Services GOSH International Press Office Campaigns
what's up?
real stories
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body tour
gosh toons
Heard a word you ilonl Know? Check nut the online dictionary
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Great Ormond Street Hospital for Children
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Find out about
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Problem? Check
out the problem
page.
win! »085n
CMATROOMS
www.OO9nfeon9.nTii.uk jjIIH^ir
Get the
lowdown on
hospital life.
Jenna talks
about life with
arthritis.
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Great Ormond Street Hospital for Children |
NHS Tru»t
teen species
IN ASSOCIATtOM WfTH BBCi www.gosnfeens.nhs.uk
Find out about your body with Teen Species, and then tell us about
your teen life.
What's happtning to my
body? Find out why
,~~~ teenagers grow taller,
get spots and sprout
hair.
Growth| Spots | Hair
Interactive body
i i Take an interactive tour
J | ofthe teenage body.
Art t6*i>ag«r& natty
mwe moody? Why do
they r>$eef more s/eep?
Here's the low-down on
life as a teenager.
Moods | Rows | Steep

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