FCO 2013-14 Annual Report

Annual Report 2013-2014
Tourism I Events I Marketing I Enterprise

2 : Annual Report2 : Annual Report
contents
04 Message from the Chairman
05 Message from the General Manager
06 FCO in Action
08 Organisation Structure and Board Profile
11 Key Highlights for the 2013/14 Financial Year
13 Tourism
16 Events
18 Economic Development
20 The Changing Face of the Fraser Coast
23 The Directors’ Report
25 Auditors’ Independence Declaration under Section 307C
of the Corporations Act 2001
26 Statement of Profit or Loss and Other Comprehensive Income
26 Statement of Financial Position
27 Statement of Changes in Equity
27 Statement of Cash Flows
27 Notes to the Financial Statements
32 Directors’ Declaration
33 Independent Audit Report

Annual Report : 3Annual Report : 3
Fraser Coast Opportunities Ltd. (FCO) is the
Fraser Coast Region’s peak body for economic
development, tourism, events and marketing.

I am pleased to present the inaugural Annual Report for
Fraser Coast Opportunities Ltd. which was registered
27th February 2013.
The 2013/14 financial year has seen significant change
in the way the Fraser Coast plans for and delivers
economic development activities to grow the economy
and create jobs, delivering on a shared commitment to
improve the way we promote investment opportunities,
tourism and events in our wonderful region.
With Council’s support and following a vote of
confidence and a vote for change by the Board and
Members of the previous Regional Tourism Organisation
(Tourism Fraser Coast), Fraser Coast Opportunities
Ltd. (FCO) was established as the new peak body for
tourism, events, economic development and regional
marketing, integrated for the very first time.
This change has resulted in the creation of a regional
development entity with more capability than ever
before. With a team of dedicated, professional and
enthusiastic staff, the organisation has already achieved
outstanding results in a short space of time, many of
which are detailed in this Annual Report.
With a healthy surplus for the 2013/14 Financial Year
of almost five percent and a strong track record of
significant strategic and operational outcomes already
delivered, the Board, Members, Tourism and Events
Queensland and industry partners can be confident
that FCO is well positioned to advance our region’s
economic interests to further success.
I would like to thank my fellow Board Directors, past
and present, for their dedicated work throughout
the period and to acknowledge the continued and
substantial support provided by the State Government
via Tourism and Events Queensland.
Our Members and industry partners deserve a special
mention for their support and the ongoing contribution
they make to the success of FCO and the region’s
prosperity overall.
To the General Manager, his Management Team, staff
and volunteers - you have led the organsation admirably
over the past twelve months and have achieved great
things in a short timeframe. FCO has been built from the
ground up and your achievements are something to be
proud of.
As FCO’s foundation year comes to a close, we can all
look to the future knowing that by continuing to work
together constructively we will achieve great things for
the Fraser Coast.
Gerard O’Connell
Chairman
Fraser Coast Opportunities
4 : Annual Report
Message from
the Chairman:

Annual Report : 5
The end of the 2013/14 Financial Year is an important
milestone for Fraser Coast Opportunities Ltd. (FCO).
It is a time to reflect on our first year’s achievements
and our overall performance as well as a time to look to
the future.
As the Chairman’s Report identifies, FCO is pleased
to report a healthy surplus and significant list of
achievements for the 2013/14 Financial Year. While
many of these are identified in this report it is worthwhile
highlighting a few specific items here.
This document is available online and I would encourage
you to share it with people interested in learning more
about FCO, getting involved or becoming a volunteer.
With funding from major partners such as Fraser Coast
Regional Council and Tourism and Events Queensland,
as well as partners from industry, FCO generated more
than $11 million in media publicity for the Fraser Coast,
$41 million in economic activity as a result of the signature
events it runs and led tourism marketing and industry
development support resulting with 648,000 visitors to the
region worth $332.7 million.
Overall the economy grew to over $3.4 billion and in
2013 the number of employed residents increased by
2% to 36,263 people.
Taking into account media publicity alone generated by
FCO for the Fraser Coast provides a return on investment
of 275% on public funds, and if you add the value of
events that balloons out to well over 1,000%. A return on
investment of $10 worth of goods and services for every
$1 spent is an exceptional return that any investor would
be proud of.
The take-up by businesses of FCO’s world class market
intelligence tools continues to be very strong. It provides
all Fraser Coast businesses and prospective investors with
unparalleled access to intelligence informing real business
decisions resulting in real savings and opportunities for
growth. For the very first time, this enables us as a region
to understand with confidence that…
• The Fraser Coast Region’s $3.4 billion economy is
in transition;
• Health, Education, Professional Services,
Construction and Tourism will continue to lead
growth in employment, output and value add;
• The population will grow 33% to 145,000 people by
2036, adding approximately 47,000 additional
residents in the next 20 years;
• Growth will occur in all demographic segments, led
by couples with children, couples with no children
and lone person households;
• The changing face of the Fraser Coast will require
20,000 additional dwellings over 20 years to meet
demand; and
• Housing stock can be predicted based on the
household type and geographic distribution of the
Fraser Coast’s detailed demographic forecasts.
The changing face of the Fraser Coast will continue
to lift demand for infrastructure and services
required to meet demand from Health (early years, family
medical, allied health and aged care), Education (all levels
and industry focused), and Professional Services - boosting
investment and overall employment. The Fraser Coast
Region has a bright future and things are looking up.
FCO, in partnership with Fraser Coast Regional Council,
Tourism and Events Queensland and industry partners
has very clear direction and big plans for the future. More
significant achievements and good news are just over
the horizon and our team of talented, dedicated staff and
volunteers look forward to sharing news of further success
with you soon.
David Spear
General Manager
Fraser Coast Opportunities
Message from
the General Manager:

6 : Annual Report
Fraser Coast
Opportunities
in action
GENERATEDINDEPENDENTLY VERIFIED DOMESTIC MEDIA
PUBLICITY FOR THE FRASER COAST OF MORE THAN
$7M, EXCEEDING TEQ’S TARGET FOR FCO OF $2.95M
BY 240%
ACHIEVED
117,000
INTERNATIONAL VISITORS
generating expenditure of
$38.5MIN PARALLEL, GENERATED
MILLIONS OF DOLLARS
IN NATIONAL AND INTERNATIONAL
EXPOSURE FROM MARKETING AND
MEDIA ACTIVITIES, AND THE LAUNCH
OF KEY INVESTMENT CAMPAIGNS;
GENERATED
INDEPENDENTLY VERIFIED
INTERNATIONAL MEDIA
PUBLICITY IN
GERMANYFOR THE FRASER COAST
OF MORE THAN $4M,
EXCEEDING TEQ’S TARGET
FOR FCO OF $0.94M BY
435%
ACHIEVED
531,000DOMESTIC OVERNIGHT VISITOR
CONSISTING OF 270,000 ON HOLIDAY
AND 182,000 VISITING FRIENDS
AND RELATIVES, GENERATING
EXPENDITURE VALUED AT $294.2M;
SUCCESSFUL IMPLEMENTATION
OF THE 2013/14 FRASER COAST
SUMMER CAMPAIGN, WHICH
INCREASED TRAFFIC TO THE
VISITFRASERCOAST.COM
WEBSITE BY OVER 3,000%
& CREATING A CONSUMER DATABASE
OF OVER 50,000
ACHIEVED A TOTAL OF
648,000VISITORS TO THE FRASER COAST
GENERATING EXPENDITURE OF
$332.7M IN THE FRASER
COAST ECONOMY,
OR 9.8% OF GRP
FCO’S FIVE VISITOR
CENTRES HAVE BEEN
WORKING TO ACTIVELY
PROMOTE ITS TOURISM
PARTNERS AND
VALUE ADD TO THE
VISITOR EXPERIENCE.
THE CENTRES HAVE
EXPERIENCED
OVERWHELMING
SUCCESS OVER THE
13/14 FINANCIAL YEAR,
WITH SALES REVENUE
ACROSS THE CENTRES
INCREASING
BY 113%
AND WITH THE AVERAGE
SPEND PER HEAD ALSO
INCREASING
BY 108%.
OUR ECONOMY GREW BY
$56 MILLION TO $3.41 BILLION,
A HEALTHY
1.6% GROWTHFOR THE FULL YEAR ENDING 30 JUNE 2014
DELIVERY OF KEY SIGNATURE FRASER COAST EVENTS,
INCLUDING THE OFFSHORE SUPERBOAT CHAMPIONSHIPS,
THE RELISH FOOD AND WINE FESTIVAL AND THE
MARY POPPINS FESTIVAL, GENERATING
MORE THAN $41M
IN ECONOMIC ACTIVITY FOR THE FRASER
COAST AND CREATING
MORE THAN 341 JOBS
THE NUMBER OF
EMPLOYED RESIDENTS
IN THE FRASER COAST
REGION GREW BY ALMOST
2% IN 2013 TO
Source Data: National Institute of Economic and Industry Research (NIEIR), Tourism Research Australia (TRA), Tourism and Events Queensland
(TEQ) and Fraser Coast Opportunities (FCO) 2012/13 and 2013/14. www.frasercoastopportunities.com.au for more information.

Cr Gerard O’Connell : Chairman
Cr Gerard O’Connell is both Chairman of Fraser Coast
Opportunities as well as Mayor of the Fraser Coast
region. Gerard is also a Director on the Board of Regional
Development Australia (RDA), Wide Bay Burnett.
Gerard has worked in numerous industry sectors including
education, hospitality, motor vehicle, hardware, retail and
employment services as well as being an elected Council
representative since 2004. He is qualified with a Bachelor
of Business, majoring in Accounting, a Bachelor of
Theology and is also a Member of the Australian Institute
of Company Directors.
David Hay : Deputy Chairman
Ceased 14 July 2014
David Hay is the Group General Manager of the Kingfisher
Bay Resort Group which operates Kingfisher Bay Resort,
Eurong Beach Resort, Fraser Island Barges and Fraser
Explorer Tours. David has worked in management positions
within the tourism and education industries on the Fraser
Coast region for twenty years and holds a Bachelor degree
in Business (Tourism).
David is a member of the Fraser Island Community Advisory
Committee which advises both the State and Federal
Governments on matters concerning Fraser Island.
Lisa Desmond : Secretary
Lisa Desmond is the Chief Executive Officer of the
Fraser Coast Regional Council, responsible for managing
the region in an effective and efficient manner within
available resources, ensuring Council is open and
accessible to the community.
Lisa is a qualified accountant and holds Bachelor and
Masters degrees in business and commerce. She has
more than 20 years experience in local government across
New South Wales, Northern Territory and Queensland.
Glen Winney : Treasurer
Ceased 3 July 2014
Glen Winney is the principal of Knight Frank Fraser Coast
and Win Constructions Queensland. He is a former
President of the Urban Development Institute of Australia
(UDIA) Fraser Coast, Director of the UDIA State board,
an accredited member of the Real Estate Institute of
Queensland (REIQ), Graduate Member of the Australian
Institute of Company Directors (AICD) and a Member of
the Queensland Master Builders Association (QMBA).
During the period ended 30th June 2014, Directors of Fraser Coast Opportunities
included the following representatives, excluding interim directors:
Organisational structure
and board profile:

Dr Theresa Craig
Ceased 14 July 2014
Dr Craig is a highly qualified professional passionate
about regional Australia. With international and Australian
experience, she has worked in the agriculture industry her
entire career in roles ranging from business woman
to scientist.
In addition, her experience has allowed her to work with
complementary industries (food industry and medicine). For
the past 17 years she has owned and operated her Australian
based research and consulting firm, TARA - Technical
Assistance and Research Analysis Pty Ltd and she also owns
and manages a small Charolais stud and commercial Red
Brahman operation in South East Queensland.
Phil Ingram
Phil Ingram holds a Bachelor of Economics and Bachelor
of Arts (Asian Studies), Economics and Japanese. He is a
Graduate of the Australian Institute of Company Directors
and also currently an Advisor to the Board of Language
Discovery Ltd.
His career has spanned both the public and private
sectors with over 20 years living and working in East Asia.
His experience extends to working for Nomura in Japan,
the Foreign Investment Review Board in Canberra and
senior roles such as the Victorian Trade and Investment
Commissioner in Japan and Korea, the North Asia Manager
for the Queensland Department of State Development and the
Australian Trade Commission’s Senior Trade Commissioner
in Fukuoka, Tokyo, Beijing and Hong Kong. Phil has also held
roles as a Board Director with Australian business chambers
in Tokyo, Osaka, Brisbane, Beijing and Hong Kong.
Paul Cotton, AM
Dr Cotton is a Member of the Order of Australia for
Service to Medicine and the Community of Northern
Territory and Queensland.
He is the Principal/Chair of Strategic Health Services,
Chair of Strategic Deployment Services, Principal of
Maryborough Family Medical Practice, the External Medical
Advisor to Workcover Queensland, Senior Lecturer at
USQ School of Medicine and the Central and Southern
Queensland Training Consortia Supervisor.
The following people held the position of Interim
Director during part of the reporting period:
• Ed Gibson
• Dan Casey
• Craig Winter
FCO is a not-for-profit company limited by guarantee. It is
governed by a Board of Directors, consisting of mostly private
sector representatives in addition to the Mayor and CEO of
Council. The Company was formally registered on 27 February
2013, and began formally trading on 1 July 2013 with the
commencement of its founding General Manager.

10 : Annual Report
Organisational structure:
Manager - Enterp
rise
Development
Board
Members
Tourismand
TE
Q
Partnerships

Annual Report : 11
KEY HIGHLIGHTS
FOR THE 2013/14
FINANCIAL YEAR
• Delivery of key signature Fraser Coast Events,
including (but not limited to) the 2013 Offshore
Superboat Championships, Relish Food and
Wine Festival, Whale Festival, World’s Greatest
Pub Fest and the Mary Poppins Festival,
generating more than $41 million in economic
activity for the Fraser Coast, creating more
than 341 jobs;
• Achieved a total of 648,000 visitors to the
Fraser Coast generating expenditure of
$332.7 million in the Fraser Coast Economy,
or 9.8% or GRP;
• Achieved 531,000 Domestic Overnight
Visitor consisting of 270,000 on holiday and
182,000 visiting friends and relatives, generating
expenditure valued at $294.2 million;
• Achieved 117,000 International Visitors
generating expenditure of $38.5 million;
• Generated independently verified media publicity
for the Fraser Coast of more than $11 million;
• Independently verified domestic media publicity
for the Fraser Coast of more than $7 million,
exceeding Tourism and Events Queensland’s
(TEQ) target for FCO of $2.95 million by 240%;
• Independently verified international media
publicity in Germany for the Fraser Coast of
more than $4 million, exceeding TEQ’s target for
FCO of $0.94 million by 435%;
• Generated over $1 million in national exposure
from marketing and media activities
associated with the launch of key investment
attraction campaigns;
• Successful implementation of the 2013/14
Fraser Coast Summer Campaign, which
increased traffic to the visitfrasercoast.com
website by over 3,000% and creating a
consumer database of over 50,000;
• Business transformation of FCO’s five
Visitor Information Centres (VICs) has been
an overwhelming success with sales revenue
across the centres increasing by 113% and with
the average spend per head increasing by 108%
compared to the previous year;
• Our economy grew by $56 million to $3.41
billion, a healthy 1.6% growth for the full year
ending 30 June 2014;
• The number of employed residents in the
Fraser Coast Region grew by almost 2% in 2013;
• Built FCO from the ground up, involving an
intensive business transformation and change
management process;
• Used the processes of the Fair Work Act
to transition staff and resources from Fraser
Coast Regional Council as well as the previous
RTO (Tourism Fraser Coast) into a new not for
profit company limited by guarantee;
• Led the process of establishing all strategies,
policies, systems and processes, as well as
the transition from an interim to elected Board
of Directors;
• Integrated people and resources into an entirely
new organisational structure and built the
teams within it, including fostering a dynamic,
innovative and entrepreneurial culture;
• Continued to successfully deliver the operational
requirements of tourism marketing, product
and experience development, regional events,
regional marketing and economic development
for the Fraser Coast region during a period of
intense transition and change; and
• Built a visible and credible profile as the voice
of Economic Development, Tourism, Events
and Marketing in the Fraser Coast Region in all
key print, digital and broadcast media channels.
Source Data: National Institute of Economic and Industry Research (NIEIR), Tourism Research Australia (TRA), Tourism and Events Queensland
(TEQ) and Fraser Coast Opportunities (FCO) 2012/13 and 2013/14. www.frasercoastopportunities.com.au for more information.

Fraser Coast Discovery Centre
As a result of a successful application for funding through the
Queensland Government Contestable Grant Scheme, FCO
was able to update existing and new displays in the Fraser
Coast Discovery Sphere, which included the installation of
a salt water aquarium, a salt water touch tank and a fresh
water aquarium featuring a Lung Fish. Funding was also used
to implement the highly successful Discovery Sphere School
Holiday Program, as well as the ongoing promotion of the
centre to local and regional markets.
Visitor Information Services
FCO’s five visitor centres have being working to actively
promote tourism partners and value add to the visitor
experience. The centres have experienced overwhelming
success over the 2013/14 financial year, with sales revenue
across the centres increasing by 113%, and the average
spend per head also increasing by 108%.
FCO continues to enjoy the services of 70 volunteers and
the centres have also experienced great success through the
skills and expertise provided by our part time staff members.
Fraser Coast Destination Tourism Plan
FCO has worked with industry, the Fraser Coast Regional
Council, Tourism and Events Queensland, the state
government and other key stakeholders to develop and begin
to action the Fraser Coast Destination Tourism Plan.
This document outlines key activities, actions, goals and
strategies that need to be carried out by all stakeholders,
in partnership in order to enable us to reach the state’s
expenditure target for the Fraser Coast of $759 million by
the year 2020.
Internationally Ready Program
This initiative was conducted by FCO in partnership with
Tourism and Events Queensland. The aim of the project is
to increase international visitation to the region by providing
local operators with the tools and the skills to understand
and work the international travel distribution system, as well
as understand the requirements of them should they wish to
increase their business from international markets.
The programs also aims to increase international visitation to
the Fraser Coast through the following means:
• Increasing the number of Fraser Coast operators
attending the Australian Tourism Exchange;
• Increasing the number of Fraser Coast products attending
the Tourism and Events Queensland Inbound Tour
Operator workshops;
• Increasing the awareness of Fraser Coast product to
Inbound Tour Operators; and
• Increasing contracted inventory with Inbound Tour
Operators and International Wholesalers.
Domestic Ready Program
This initiative was conducted by FCO in partnership with
Tourism and Events Queensland. The aim of the project is to
increase domestic visitation to the region by providing local
operators with the tools and the skills to understand and work
the domestic travel distribution system, as well as understand
the requirements of them should they wish to increase their
business from key domestic markets.
The program also offered participants with the opportunity to
attend a Product Managers’ day in Brisbane where they met
with key domestic product managers from around Australia.
Digital Marketing and Social Media Workshops
In partnership with Tourism and Events Queensland, FCO
delivered a range of digital marketing and social media
workshops for the benefit of the local tourism industry and
business community. Some of these workshops included an
‘Increase Your Website Traffic’ workshop, several Instagram
workshops, a number of ‘Social Media Master classes’ as
well as workshops focusing on the benefits of using the
Australian Tourism Data Warehouse (ATDW). Several of these
workshops were closely followed by one-on-one mentoring
sessions for the benefit of interested operators.
The Fraser Coast Marine Centre of Excellence
As a result of a successful application for funding through the
Queensland Government’s Contestable Grant Scheme, FCO
was able to partner with industry to create the virtual Fraser
Coast Marine Centre of Excellence website,
www.marinecentreofexcellence.com. This concept will form
part of a larger strategy focusing on the promotion and
development of nature based tourism experiences such as
voluntourism opportunities, whilst also aiming to highlight
the importance of the Fraser Coast region through research
partnerships such as the partnership that exists with Wally
Franklin from the Oceania Project.
This project also included the Junior Whale Whisperer
Program which is now in its second year.
The Fraser Coast Fishing Classic
As a result of funding secured from Tourism and Events
Queensland, FCO delivered a feasibility study and
recommended business and operational plan for the proposed
Fraser Coast Fishing Classic. The proposed event would be the
largest fishing competition in the southern hemisphere, and would
have an event footprint of nine days in total.
This feasibility was put together in partnership with industry
through significant levels of consultation, and will also play
a key role in enabling the Fraser Coast to reach the state’s
visitor expenditure target for the region of $759 million, as
outlined in the Fraser Coast Destination Tourism Plan.
TOURISM
Business Unit Review : Tourism

West Coast of Fraser Island Access
Through strong levels of engagement and consultation with
local industry and the state government, FCO was able to
gain increased levels of access to the west coast of Fraser
Island for local whale watch operators, in order to provide a
much needed additional tour product offering outside of the
whale watching season.
This has resulted in numerous additional tours being provided
to visitors and locals of the Fraser Coast between November
and July each year.
Swim with Whales
Through strong levels of engagement and consultation
with local industry and several departments of the state
government, FCO has worked with local operators to gain
permission for some local whale watch operators to offer
‘swim with whale’ tours for the 2014 whale watching season.
This breakthrough will result in significant levels of media
generated for the region and will also provide differentiation for
Hervey Bay operators in comparison to competitors.
FCO will also work with key stakeholders to develop a Fraser
Coast Swim with Whales Code of Practice which, once
finalised, will be managed and led by industry.
Whale Resilience Program
As a result of lobbying efforts led by FCO in partnership
with local industry following changes to the Marine Mammal
legislation, the local industry was provided with $100,000
worth of funding to develop a program to assist whale watch
operators in preparation for the 2014 whale watching season.
Through the program, whale watch operators were able to
add technological advancements on board their vessels,
such as Free WIFI for guests, underwater cameras, iPads
for customer use and on board TV screens and cameras.
Funding was also used to feature whale watching footage on
digital billboards throughout Brisbane, as well as ‘Harvey the
Humpback’ mascot promotional activity at the Ekka and at
Central Station in Brisbane.
Australian Fishing Championships
In pursuit to be known as Australia’s Home of Fishing, the
Fraser Coast and the Marine Media Group came to terms to
secure the right to host the Australian Fishing Championships
in the Fraser Coast for 2014, 2015 and 2016. This agreement
will see the Fraser Coast being featured as Australia’s leading
fishing destination through two made for television fishing
competitions, namely the Australian Fishing Championships
and the inaugural Asian Fishing Championships, which are
broadcast domestically and into key emerging international
markets including Japan, China, Singapore, a further twelve
Asian markets and the USA.
As a result of securing funding through the Queensland
Government Contestable Grant Scheme, the region will also
host two participatory Australian Bass Tournament events
in 2014/15 further highlighting the Fraser Coast as the best
fishing destination in Australia.
Australia’s Nature Coast
The Australia’s Nature Coast (ANC) initiative is an ongoing
partnership that exists between FCO, Sunshine Coast
Destination Ltd and Tourism and Events Queensland to more
effectively target the international market, through trade,
consumer, publicity and industry development initiatives.
The Burnett Mary Group for Natural Resource Management
Limited (BMRG) has also been a partner of ANC for several
years and was instrumental in writing and presenting the
successful submission for UNESCO designation of the Great
Sandy Biosphere. Key results included:
• ANC dedicated Inbound Tour Operator Roadshow to
Sydney and Melbourne;
• The implementation of www.australiasnaturecoast.com;
• Attendance to Australian Tourism Exchange in 2014;
• Publicity generated through German leading travel
program N-TV, featuring German Celebrity Richy Mueller;
• $300,000 tactical campaign into Germany and Europe,
in partnership with Tourism and Events Queensland,
Tourism Australia, Destination NSW, FTI Touristik and
Singapore Airlines; and
• Over $4 million worth of PR generated in 2013/14.
Funding has also been secured to continue this initiative
across 2014/15.
14 : Annual Report

Hervey Bay Whale Watching Campaign
The 2014 Hervey Bay Whale Watching Campaign was valued
at over $450,000 and included digital, TV, radio, outdoor,
print, social media and a significant PR component - targeting
predominantly South East Queensland.
Some of the key highlights of the campaign activity included a
feature story on leading Current Affairs program 60 Minutes, a
live cross with Sunrise from a whale watching vessel, and a live
cross from the Urangan Boat Harbour with the Today Show.
Planning also commenced for the 2014 whale watching
campaign, also with a total value of between $450,000
and $500,000.
Fraser Coast Summer Campaign
The Fraser Coast Summer Campaign for 2013/14 was a great
success for the region. The campaign had two stages, the
‘Harvey’s Summer Comes Alive’ component, and the ‘Saving
Mr. Banks’ component. The first stage played on the story line
that the family and friends of ‘Harvey the Humpback’ (Fraser
Coast mascot) had left the region after the whale season,
whereas he decided to stay for Summer given the vast array
of attractions and activities on offer in the region. The ‘Saving
Mr. Banks’ stage leveraged the release of the motion picture of
the same name, about the story of Walt Disney, PL Travers and
Mary Poppins.
The campaign consisted of numerous mediums including radio,
television, billboards, print, digital marketing, PR, social media,
cinema advertising and a competition.
A database of over 50,000 was generated through the
campaign, the financial contribution made by operators
doubled in comparison to the previous summer campaign
and the campaign website saw an increase in traffic of
over 3,000%.
Fraser Coast Ambassador Campaign
FCO has continued the Fraser Coast Ambassador Campaign
in 2013/14, which has involved the development of a calendar
of activities incorporating Chris Latham, Australian rugby
legend, as the Fraser Coast Ambassador. This has included a
range of media articles, a dedicated blog and a Fraser Island
fishing film shoot in partnership with Kingfisher Bay Resort
Group. This campaign has also been promoted through the
FCO and Kingfisher Bay Resort Group Social Media and
digital channels as well as through the APN network, and a
feature on the Queensland Lifestyle program Creek to Coast.
Trade and Media Familiarisations
In 2013/14 FCO hosted a range of domestic and international
media familiarisations, generating significant publicity and
sales results for the Fraser Coast region. Familiarisations
included the following:
• Sunrise
• Today Show
• 60 Minutes
• Creek to Coast
• Queensland Weekender
• BBC
• TVNZ
• Hong Kong Media Famil
• Top Deck Famil
• Malaysia TV3 Media Famil
• Australia’s Nature Coast N-TV documentary
• Dertour Mega Famil
• International Media Market Place Famil
• 1 x Pre and 2 x Post Australian Tourism Exchange Famils
• Tourism and Events Queensland International
Directors Famil
• YTravelblog famil
• Jennifer Ennis – freelance journalist
• Elisa Parker and Graham Freeman (Best Job in the World)
Famil
• Apollo Campervan Famil
• Corroborree China Famil
Trade and Consumer Shows
In order to boost visitation, both domestically and
internationally for the Fraser Coast, FCO attends numerous
trade and consumer shows to boost the profile of the region.
In 2013/14 these shows included the following:
• Queensland on Tour New Zealand
• Queensland on Tour USA
• Australian Tourism Exchange Cairns 2014
• Australian Youth Tourism Exchange
• ANC Inbound Tour Operator Roadshow
• International Media Marketplace
Business Unit Review : Tourism
Annual Report : 15

16 : Annual Report
EVENTS
Events play an important role in the cultural, social
and economic development of a region. FCO is
responsible for the delivery of several signature
events that took place during the 2013/14 financial
year. These events are focused on bringing
communities together, building community pride,
attracting increased visitation to the region,
encouraging a longer length of stay for visitors,
and ultimately, increasing visitor expenditure.
Maryborough Open House
The 2013 Maryborough Open House event was a joint
initiative of the Fraser Coast Regional Council, Fraser Coast
Opportunities and the National Trust of Queensland. In
addition to the Open House program, a full weekend of
events were staged, including a two day archaeological
dig at the Old Maryborough township, guided walking
tours of Heritage listed Queens Park, Gatakers by Night
evening celebration and a Ghostly Tour and Tales of
Maryborough evening tour. 13,015 people visited the
twenty-six buildings, churches, hotels and houses open
throughout the Saturday.
A thirty-eight page full colour program produced with funding
from the Queensland Heritage Council included an overview
of Maryborough’s history, a program of events and activities
for the region and informative full-page building fact sheets.
61% of people were residents of Maryborough, 19% were
from the remaining Fraser Coast region, and 20% were
visitors to the region.
Offshore Superboat Championships
The final series of the Australian Offshore Superboat
Championship were held in Hervey Bay from 8 to 10
November 2013.
The event attracted an estimated crowd of 25,000 spectators
to the Hervey Bay Foreshore where a large outdoor screen
was placed featuring live footage of the race to enhance the
overall viewing experience for locals and visitors. The media
and marketing campaign for the event attracted national
media exposure including an estimated television audience in
excess of 500,000 during a national telecast on motorsport
program Speedweek, SBS.

Annual Report : 17
Business Unit Review : Events
Carols in Queens Park
On December 8 the Fraser Coast community celebrated the
magic of Christmas with contemporary and traditional carols
at Maryborough’s Heritage Listed Queens Park. FCO worked
with Pastor Steve Jobe of the Maryborough City Church
and the event started in the afternoon with Apex’s Santa Fair
annual fund raiser.
The free open air concert attracted an estimated 5,000
people to listen to performing local school choirs, bands
and talented entertainers. A visit from Santa and a fireworks
spectacular concluded the evening.
New Year’s Eve
An event designed to cater for families saw approximately
2,000 people visit the Torquay Beach foreshore and enjoy
live local music, amusement rides, craft markets and a
fireworks display fired from the Torquay Jetty. An early finish
to the evening meant the rest of the hotels, restaurants and
businesses along the Esplanade could welcome a different
audience who wanted more entertainment and dancing
to celebrate the beginning of 2014.
‘Saving Mr Banks’ Movie Premiere
FCO was presented with an exciting opportunity when it was
announced that the ‘Saving Mr Banks’ movie premiere would
be launched in Australia. FCO secured the rights from Disney
to hold the premiere at the Brolga Theatre in Maryborough
on 3 January 2014. Around 1,000 Mary Poppins enthusiasts
filled Maryborough’s Brolga Theatre for the exclusive preview
a week ahead of its national release date. It provided a unique
opportunity to share with the rest of the world the region’s
special connection with this most famous of all nannies.
The movie details the relationship between Maryborough
born Mary Poppins author PL Travers and Walt Disney and
explores how these two figures worked together to make the
movie classic Mary Poppins a reality.
To capitalise on the exposure generated by ‘Saving Mr Banks’
FCO produced a one minute destination clip which screened
in cinemas across South East Queensland showcasing the
Fraser Coast.
Relish Food and Wine Festival
In its third year, the Relish Food and Wine Festival took place
in Maryborough on 7 June 2014. The event brings together
the region’s fresh seasonal produce, local seafood, innovative
chefs and regional wineries. In 2014 there were close to 2,000
tickets sold to attend the event, merchandise sales showed
a strong increase on the previous year’s sales and food and
wine sessions held at the event were a sell-out.
The 2014 event also featured celebrity chef Alastair McLeod
and local ambassadors and winners of the 2013 My Kitchen
Rules completion, Dan and Steph Mulheron. New editions
to the event this year included ‘foodie talks’ and a range of
‘Relish’ merchandise to compliment the popular hand crafted
Relish Produce boxes.
World’s Greatest Pub Fest
In partnership with local Maryborough Publicans and
charitable pubs, FCO assisted with the preparation,
promotion and implementation of the World’s Greatest Pub
Fest for 2014.
The event took place in Maryborough on 8 June. Whilst the
event was unable to set a new Guinness World Record,
the number of participants was in excess of 3,100. $8,000
was raised for charity consisting of two dollars from the sale
of each participant’s passport, as well as other fundraising
activities including collection tins, bribe tins for the costume
competition and individual pubs’ fundraising activities.
The chosen charity was Alzheimer’s Australia.
The merchandise sold out and the event also generated
publicity for the region in key intrastate drive markets.

ECONOMIC
DEVELOPMENT
FCO delivers a range of initiatives to stimulate
investment and employment to maximise
economic growth prospects.
Aviation
In partnership with the Fraser Coast Regional Council,
FCO has delivered the following aviation initiatives across
the 2013/14 financial year:
• Expansion of aviation routes between the Fraser Coast
and Sydney and Brisbane in partnership with QantasLink;
• Implemented a marketing campaign in partnership with
QantasLink to grow the interstate aviation market as well
as specifically targeting business travellers on all sectors
utilising its consumer database of 50,000 and a local
residents database as well as FCO social media channels,
digital marketing, electronic direct mail and media
releases; and
• Commenced a strategic campaign to establish Hervey
Bay Airport as Fly-In-Fly-Out (FIFO) Hub.
Investment Incentives Attraction Campaign
In partnership with Fraser Coast Regional Council, FCO
developed and implemented a national media and marketing
campaign to launch the region’s new Infrastructure Incentives
Scheme. Some of the key activities included:
• Targeted media material distributed to key industry
organisations such as Urban Development Institute of
Australia (UDIA) and Real Estate Institute of Queensland
(REIQ) and local, state and national media channels;
• Promotional video produced outlining the details of the
scheme;
• Design, production and printing of an eight page brochure
outlining the scheme and the benefits of investing in the
Fraser Coast; and
• Update of the Fraser Coast Opportunities website
including all information, key messages, links, brochure
and video.
FIFO Strategic Partnership
In 2013/14 FCO was chosen as the lead organisation to
work with resource industry consultant Peter Tracy, Regional
Development Australia Wide Bay Burnett and Bundaberg
Regional Council colleagues to compile a fly-in-fly-out
Regional Workforce Hub Framework.
This regional collaboration has been presented to resource
industry partners to showcase the region’s ability to capture
and become a source point for FIFO activity.
It was also presented to the Deputy Premier to encourage
the Government to mandate sourcing some of the resource
industry workforce from either of the two regions.
Facilitation of online industry-leading Market
Intelligence Tools (ID Tools)
In the 2013/14 financial year, FCO launched one of
Australia’s leading online market intelligence tools (ID
Tools) and conducted a series of workshops for small and
medium business operators. The ID Tools system offers
existing and new businesses considering the Fraser Coast
market to gain free access to critical research information
enabling informed business decisions.
FCO Better Business Lunches
In the 2013/14 financial year the FCO Better Business
Lunches were launched to build the profile of the organisation
amongst the local business community and engage all levels
of business in networking opportunities.
FCO has enjoyed strong engagement and sponsorship
from print and broadcast media for these events with the
first function attracting 145 guests to hear keynote speaker
Graham Richardson.
2014 Fraser Coast Business and Tourism Awards
Fraser Coast Opportunities negotiated with existing
stakeholders to combine the existing Tourism and Business
Awards into the one event to be held on November 7 in
Hervey Bay.
Featuring 20 categories and being the only regional
awards this event will immediately become the largest
and most prestigious corporate gathering on the Fraser
Coast calendar.
Hervey Bay Home Affordability Scheme
FCO launched an integrated marketing campaign to promote
the Hervey Bay Home Affordability Scheme in partnership
with the Fraser Coast Regional Council. Key elements of the
campaign include:
• A dedicated campaign page within
www.frasercoastopportunities.com.au with the call to
action being featured on key elements of the campaign;
• Regional Lifestyle and Events electronic direct mail was
sent to a database of 50,000, with an open rate of 26.6%,
as well as the local resident database;
• A Google AdWords campaign which ensured that the
campaign website was featured in the sponsored section
of google search results when consumers and potential
customers were seeking locations to build houses;
• Editorial in the Fraser Coast Chronicle’s Visitor’s Guide; and
• Media Releases promoting the scheme were also
distributed locally and through FCO’s contracted
PR agency.
18 : Annual Report

Annual Report : 19
Advancing Agriculture
FCO has worked with the Fraser Coast’s Advancing
Agriculture committee to gain a better understanding of the
key hindrances and opportunities that exist in the sector.
FCO completed an audit of locally grown crops and
produce to identify where challenges and opportunities
exist for the sector.
Urangan Harbour Precinct Development
FCO has been working with key stakeholders to advance the
development of the Urangan Boat Harbour Precinct.
In 2013/14 FCO engaged local developers, the local
Chambers of Commerce and architects to offer its assistance
with the marketing of the project, stakeholder facilitation,
communication and potential overseas marketing and
investment attraction.
Jobs and Careers Expo
FCO coordinated, in partnership with the Jobs and
Careers Expo Committee, the annual Fraser Coast Jobs and
Careers Expo held at the TAFE campus in Hervey Bay on
28 May 2014.
More than 1,000 local students from across the region
attended as well as industry partners and a further forty-five
exhibitors and local employers.
It is proposed to change the format of the expo for 2015 to
a forty-eight hour festival of business that would include a
combined Chamber of Commerce breakfast, the Jobs and
Career Expo and a business forum.
Supporting Campaigns
• Audit of health services and market gaps on the
Fraser Coast;
• Audit of existing industrial land;
• Co-ordination of Hervey Bay Home Affordability Scheme;
• LGAQ Economic Advisory Group Regions on the Rise
conference. FCO conducted business famils and were
selected to be panellists and present at the three-day
conference;
• Assistance with Fraser Coast Education Alliance building
the region’s international education credentials and
reputation; and
• Assisted St Stephen’s Private Hospital and supporting
medical groups with promotion of Australia’s first fully
digitally integrated hospital – gaining strong media
attention and local awareness.
Business Unit Review : Economic Development

THE CHANGING
FACE OF THE
FRASER COAST –
AN ECONOMY IN
TRANSITION
Some regions have the location and lifestyle that
everyone dreams of. Some enjoy fast-paced
growth. A key selling point for other regions is
affordability. The Fraser Coast, which includes the
cities of Maryborough and Hervey Bay, offers the
complete package.
The Fraser Coast’s impressive growth figures attest to
irresistible appeal, with more than 3,000 people each year
discovering the perfect - and affordable - lifestyle and
investment destination they have been searching for.
Geographically located only 250km north of Brisbane and just
90 minutes in the air to Sydney - the Fraser Coast is perfectly
positioned on the Bruce Highway with fast, efficient road, rail
and air transport corridors to major centres and the booming
resource sectors.
From an investment perspective the region has been identified
as the next ‘hot spot’ with the regional population set to grow
dramatically over the next 20 years to more than 145,000
- outstripping the Queensland average and only surpassed
by the South-East corner. This growth will occur in all
demographic segments led by couples with children, couples
with no children and lone person households.
While the region has traditionally been a haven for retirees
and sea changers a new demographic shift is taking place.
Increasingly, affluent couples and families are moving to the
region, not only to enjoy the Fraser Coast lifestyle but also to
take on new business and employment opportunities.
With a proud history built on manufacturing and agriculture,
the emerging economy of the Fraser Coast is more focussed
on health, education, professional services, construction
and tourism.
Health is driving the Fraser Coast commercial market with
hundreds of millions of dollars of projects approved in the
past year alone.
Uniting Care Health and the Australian Government have
invested almost $100 million in Australia’s first fully digital
private hospital which has been the catalyst for a myriad
of complementary developments completed and under
construction in the new health precinct.
Jobs in healthcare in the region grew by 40.2%, or 1,600
positions over the five year period 2008 - 2013, now
representing more than 5,500 jobs or 17% of the total
regional workforce.
Jobs growth in the sector is led by medical and other healthcare
services (+514), social assistance such as child care (+421),
residential care services (+375) and hospitals (+278).
The evidence of strong investment in construction of hospital
assets, associated medical and allied health suites and
services has been and continues to be a key driver of growth.
The Fraser Coast has an abundance of high quality education
assets with more than forty primary and secondary schools, TAFE
Colleges and a University of Southern Queensland campus.
The region’s enviable lifestyle and international appeal also
underpins a significant number of enrollments by international
students choosing the region for their studies.
To meet this growing demand jobs in education and training
grew by 41% to almost 1,000 positions over the five year
period 2008-2013, now representing about 10% of the total
regional workforce.
20 : Annual Report

The strongest jobs growth in this sector was in preschool and
school education (+666), followed by adult, community and
other education (+199) and tertiary education (+83).
The Fraser Coast has endured the global financial crisis
‘doom and gloom’ recording positive jobs growth of 2%
between 2008-13.
Retail jobs recently received a strong boost with shopping
centre giant Stockland displaying great faith in the future
of the region by investing $115 million on doubling the size
of its retail efforts, creating the largest shopping centre
between the Sunshine Coast and Rockhampton. While
creating up to 400 new retail jobs, it is also expected to
reduce escape expenditure from the Fraser Coast to the tune
of $80 million annually.
While the economy remains in transition, particularly in
traditional industries such as manufacturing and agriculture,
strong population growth and change will provide the
foundations for solid growth and economic investment
opportunity.
Over the last census period the population of the Fraser
Coast grew by 12.67% to a total population of 100,297.
Over the next 20 years the population forecast is set to grow
by 37% to almost 145,000. The changing face of the Fraser
Coast will require 20,000 additional dwellings over the same
time period to meet this demand.
Inbound migration to the Fraser Coast continues to be led
from neighbouring regions including the Gold and Sunshine
Coasts and Brisbane as well as interstate, predominantly
New South Wales and Victoria.
To further enhance its attractiveness, Hervey Bay is currently
the only Queensland city offering an extra $12,000 to eligible
house and house and land owners to live in approved new
residential developments through the Hervey Bay Home
Affordability Scheme.
With up to 500 of these grants still available, Hervey Bay is
certain to remain on the radar for eligible new home buyers
and retirees looking for an extra 12,000 reasons to call the
Fraser Coast home.
While the region remains a retirement magnet, the numbers
tell another story. A story of strong growth in the number of
children living in the Fraser Coast.
From 2006-2011, the number of 0-4 year olds grew by almost
20% to 5,594 or almost 6% of the Fraser Coast population.
This is forecast to grow by an additional 44.3% by 2036 or
8,230 children.
Respected property analysis and founder of hotspotting.com.
au, Terry Rider, has released a report detailing ‘10 Queensland
Hotspots’. These ‘hotspots’ are areas in which he forecasts
will offer strong potential for price growth. On this list, Hervey
Bay was placed third in Queensland as a ‘hotspot’ for
property investment.
According to Ryder, Hervey Bay’s housing market was
stagnant between 2010 and 2012, but is now showing signs
of growth - and is likely to be boosted by growing numbers of
fly-in-fly-out mining workers settling in the area.
“Hervey Bay’s housing market was flat from 2010 to 2012 but
is now showing signs of growth - and is likely to be boosted
by growing numbers of fly-in-fly-out mining workers settling in
the area. The development of major new medical facilities is
likely to increase the area’s appeal for retirees,” Ryder said.
Although Ryder states that oversupply had previously
dampened capital growth in Hervey Bay, he believes that
the dwellings glut has since been absorbed and the market
“has recently experienced increased sales activity and some
movement in rents, with prices starting to follow”.
“During late 2013 and early 2014, demand has become more
consistent across the Hervey Bay region, reducing the gap
between extreme positive and negative growth.”
In summary, the story of the Fraser Coast now and in the
future is one of change and adaptation, combined with
optimism for brighter times ahead.
Economic growth, driven by demand resulting from
changing settlement patterns and demographic trends,
fuels investment in health, education and services as well as
construction and tourism.
While some other regional centres lose their shine due to
rising costs of living, the Fraser Coast with its idyllic and
affordable lifestyle remains a jewel in the crown and the
perfect destination to visit, live, work, learn and invest.
To plan your next business trip or holiday on the
Fraser Coast visit www.visitfrasercoast.com
For more information, to learn more and to access the
Fraser Coast Region’s detailed Market Intelligence Tools
go to www.frasercoastopportunities.com.au
Annual Report : 21
The Changing Face of the Fraser Coast

Annual Report : 23
Fraser Coast Opportunities Ltd DIRECTORS’ REPORT & FINANCIAL STATEMENTS For the period ended 30 June 2014
Directors’ Report: 30 June 2014
The directors present their report on Fraser Coast
Opportunities Ltd for the financial period ended 30
June 2014.
1. General information
Information on directors
The names of each person who has been a director during
the period and to the date of this report are:
Gerard Daniel O’Connell
Position: Chair
Appointed: 27 February 2013
Lisa Margaret Desmond
Position: Director / Secretary
Paul Eugene Cotton AM
Position: Director
Edward John Gibson
Position: Director
Ceased: 1 July 2013
Daniel John Casey
Position: Director
Ceased: 21 February 2014
Glen Michael Winney
Position: Director
Ceased: 3 July 2014
David John Hay
Position: Director
Ceased: 14 July 2014
Philippe Charles Ingram
Position: Director
Theresa Craig
Position: Director
Ceased: 14 July 2014
Craig William Winter
Position: Director
Appointed: 19 August 2014
Directors have been in office since the start of the financial
period to the date of this report unless otherwise stated.
Principal activities
The principal activity of Fraser Coast Opportunities Ltd during
the financial period was regional marketing, investment
attraction, event and tourism development.
No significant changes in the nature of the Company’s activity
occurred during the financial period.
2. Operating results and review of
operations for the year
Operating results
The surplus of the Company amounted to $207,699.
Dividends paid or recommended
No dividends were paid or declared since the start of the
financial period. No recommendation for payment of dividends
has been made.
Review of operations
Fraser Coast Opportunities Ltd. (FCO) is a not-for-profit
company limited by guarantee. It has an annual operating
budget of approximately $4 million, mostly provided by Fraser
Coast Regional Council (FCRC) and Tourism and Events
Queensland (TEQ).
FCO’s core functions are defined in Section 3 of its
constitution. These include:
• Tourism Development and Destination Marketing;
• Economic Development and Business Attraction;
• Events; and
• Regional Marketing and Lifestyle.
The establishment of FCO as an entity brings together the
operational, strategic and political resources of several
separate entities under the one umbrella to improve
coordination, efficiency and effectiveness in pursuit of positive
outcomes in the functions listed above. As a result, the
establishment of FCO sees the merger of FCRC staffing and
resources from these functions into FCO, as well as those
from Tourism Fraser Coast (TFC).
FCO is governed by a Board of Directors, consisting of mostly
private sector representatives in addition to the Mayor and
CEO of Council. The Company was formally registered on
27 February 2013, and began formally trading on 1 July 2013
with the commencement of its founding General Manager.
It is Fraser Coast Opportunities’ Vision that:
By the year 2025, the Fraser Coast Region will be recognised
nationally and internationally as Queensland’s most desirable
place to visit, live, work, learn and invest.

24 : Annual Report
In this respect, Fraser Coast Opportunities is designed
to be:
The Fraser Coast Region’s peak body for regional marketing,
investment attraction, event and tourism development.
It creates value by:
• Speaking with one voice on key priorities and
interests;
• Providing a single entry point for investment
enquiries;
• Dedicating and integrating human and capital
resources towards a common cause;
• Being agile in its organisational structure and
governance to engage effectively with both Public
and Private sector partners; and
• Being inclusive through open and far reaching
industry engagement.
It is not the purpose of Fraser Coast
Opportunities to:
• Act as a private developer or as a consultant to
private developers;
• Do things for others that they can do on their own;
• Lobby for the individual commercial interests of
private for profit entities, such as seeking
concessions on statutory development fees and
charges from Council or other authorities; or
• Hold a political bias.
3. Other items
Significant changes in state of affairs
There have been no significant changes in the state of affairs
of the Company during the period.
Events after the reporting date
No matters or circumstances have arisen since the end of the
financial period which significantly affected or may significantly
affect the operations of the Company, the results of those
operations or the state of affairs of the Company in future
financial years.
Future developments and results
Likely developments in the operations of the Company and
the expected results of those operations in future financial
years have not been included in this report as the inclusion of
such information is likely to result in unreasonable prejudice to
the Company.
Environmental issues
The Company’s operations are not regulated by any
significant environmental regulations under a law of the
Commonwealth or of a state or territory of Australia.
The Clean Energy Bill 2012 will have an indirect impact on the
Company due to increased costs.
Company secretary
The following person held the position of Company secretary
at the end of the financial period:
• Lisa Margaret Desmond has been the company
secretary since 2013.
Meetings of directors
During the financial period, 19 meetings of directors
(including committees of directors) were held. Attendances
by each director during the period were as follows:
Directors’ Meetings
Number
eligible to
attend
Number
attended
Gerard Daniel O’Connell 19 18
Lisa Margaret Desmond 19 18
Paul Eugene Cotton AM 17 17
Edward John Gibson 6 2
Daniel John Casey 15 11
Glen Michael Winney 19 18
David John Hay 19 17
Philip Charles Ingram 4 4
Theresa Craig 9 8
Craig William Winter 2 -
Indemnification and insurance of officers
and auditors
The Company has paid premiums to insure each of the
directors against liabilities for costs and expenses incurred
by them in defending any legal proceedings arising out of
their conduct while acting in the capacity of director of the
Company, other than conduct involving a wilful breach of duty
in relation to the Company.

Annual Report : 25
Auditor’s independence declaration
The lead auditor’s independence declaration in accordance
with section 307C of the Corporations Act 2001, for the
period ended 30 June 2014 has been received and can be
found on page 26 of the financial report.
This directors’ report is signed in accordance with a resolution
of directors made pursuant to s.298(2) of the Corporations
Act 2001.
Director:
Director:
Dated this day of Monday 3 November 2014
Auditors Independence Declaration under
Section 307C of the Corporations Act 2001
To the Directors of Fraser Coast Opportunities Ltd
The auditors independence declaration has been provided
pursuant to s.30cC of the Corporations Act 2001.
Independence Declaration
As lead auditor for the audit of Fraser Coast Opportunities Ltd
for the year ended 30 June 2014, I declare that, to the best of
my knowledge and belief, there have been:
(a) no contraventions of the auditor independence
requirements as set out in the Corporations Act
2001 in relation to the audit; and
(b) no contraventions of any applicable code of
professional conduct in relation to the audit.
Signed:
P J Flemming CPA
(as Delegate of the Auditor-General of Queensland)
Queensland Audit Office
Brisbane

26 : Annual Report
Statement of Profit or Loss and Other
Comprehensive Income
For the Period Ended 30 June 2014
Note 2014
$
Revenue 3,681,091
Corporate Service Costs (147,881)
Tourism Service Costs (706,084)
Tourism Development Costs (196,372)
Tourism Marketing Costs (609,983)
Events (856,498)
Marketing Costs (485,658)
Enterprise Costs (379,570)
Other Costs (91,346)
Surplus before income tax
Income tax expense
2 207,699
-
Surplus from continuing
operations
207,699
Surplus for the period 207,699
Other comprehensive income,
net of income tax
Other comprehensive income

-
Total comprehensive income
for the year: 207,699
Statement of Financial Position
As at 30 June 2014
Note 2014
$
ASSETS
Current Assets
Cash and cash equivalents 3 502,881
Trade and other receivables 4 194,793
Inventories 5 39,919
Other assets 7 34,383
Total Current Assets 771,976
Non-Current Assets
Property, plant and equipment 6 45,210
Total Non-Current Assets 45,210
Total Assets 817,186
LIABILITIES
Current Liabilities
Trade and other payables 8 324,685
GST liabilities 10,788
Other financial liabilities 9 239,691
Total Current Liabilities 575,164
Non-Current Liabilities
Employee benefits 10 34,323
Total Non-Current Liabilities 34,323
Total Liabilities 609,487
NET ASSETS 207,699
EQUITY
Retained earnings 207,699
TOTAL EQUITY 207,699
The accompanying notes form part of these financial statements.

Annual Report : 27
Statement of Changes in Equity
2014 Retained
Earnings
$
Total
$
BALANCE AT 23 FEBRUARY
2013
- -
Surplus attributable to
members of the entity
207,699 207,699
BALANCE AT 30 JUNE 2014 207,699 207,699
Statement of Cash Flows
Note 2014
$
CASH FLOWS FROM
OPERATING ACTIVITIES:
Receipts from customers 3,486,298
Payments to suppliers and
employees
(2,922,583)
Net cash provided by (used in)
operating activities
13 563,715
CASH FLOWS FROM
INVESTING ACTIVITIES:
Purchase of property, plant and
equipment
(60,834)
Net cash used by investing
activities
(60,834)
CASH FLOWS FROM
FINANCING ACTIVITIES:
Net increase (decrease) in cash
and cash equivalents held
502,881
Cash and cash equivalents at
end of the period 3 502,881
Notes to the Financial Statements
Fraser Coast Opportunities Ltd is a not-for-profit Company
limited by guarantee, incorporated and domiciled in Australia.
Fraser Coast Opportunities Ltd was incorporated on 23
February 2013 and commenced trading on 1 July 2013.
1. Summary of Significant Accounting
Policies
(a) Basis of Preparation
The directors have prepared the financial statements
on the basis that the Company is a non-reporting
entity because there are no users dependent on
general purpose financial statements. These financial
statements are therefore a special purpose financial
statements that has been prepared in order to meet the
requirements of the Corporations Act 2001.
The financial statements have been prepared in
accordance with recognition and measurement
criteria in the Australian Accounting Standards and the
disclosure requirements of AASB 101 Presentation of
Financial Statements, AASB 107 Statement of Cash
Flows and AASB 108 Accounting Policies, Changes
in Accounting Estimates and Errors, AASB 1048
Interpretation of Standards and AASB 1054 Australian
Additional Disclosures.
The significant accounting policies disclosed below
are those which the directors have determined are
appropriate to meet the needs of members. Such
accounting policies are consistent with the previous
period unless otherwise stated.
The financial statements have been prepared on an
accruals basis and are based on historical costs unless
otherwise stated in the notes.
(b) Income Tax
No provision for income tax has been raised as the
Company is exempt from income tax under Div 50 of
the Income Tax Assessment Act 1997.
(c) Revenue and Other Income
Revenue is recognised when the amount of the
revenue can be measured reliably, it is probable that
economic benefits associated with the transaction will
flow to the entity and specific criteria relating to the
type of revenue as noted below, has been satisfied.
Revenue is measured at the fair value of the
consideration received or receivable and is presented
net of returns, discounts and rebates.
All revenue is stated net of the amount of goods and
services tax (GST).
Grant revenue
Grant revenue is recognised in the statement of profit
or loss and other comprehensive income when theThe accompanying notes form part of these financial statements.

28 : Annual Report
entity obtains control of the grant, it is probable that
the economic benefits gained from the grant will
flow to the entity and the amount of the grant can be
measured reliably.
When grant revenue is received whereby the entity
incurs an obligation to deliver economic value directly
back to the contributor, this is considered a reciprocal
transaction and the grant revenue is recognised in the
statement of financial position as a liability until the service
has been delivered to the contributor, otherwise the grant
is recognised as income on receipt.
Fraser Coast Opportunities Ltd receives nonreciprocal
contributions of assets from the government and other
parties for zero or a nominal value. These assets are
recognised at fair value on the date of acquisition in the
statement of financial position, with a corresponding
amount of income recognised in the statement of profit
or loss and other comprehensive income.
Grant revenue
Government grants are recognised at fair value where
there is reasonable assurance that the grant will be
received and all grant conditions will be met. Grants
relating to expense items are recognised as income
over the periods necessary to match the grant to
the costs they are compensating. Grants relating to
assets are credited to deferred income at fair value
and are credited to income over the expected useful
life of the asset on a straightline basis.
Interest revenue
Interest is recognised using the effective interest method.
(d) Goods and Services Tax (GST)
Revenue, expenses and assets are recognised net of
the amount of goods and services tax (GST), except
where the amount of GST incurred is not recoverable
from the Australian Taxation Office (ATO).
Receivables and payable are stated inclusive of GST.
The net amount of GST recoverable from, or payable
to, the ATO is included as part of receivables or
payables in the statement of financial position.
Cash flows in the statement of cash flows are
included on a gross basis and the GST component
of cash flows arising from investing and financing
activities which is recoverable from, or payable to, the
taxation authority is classified as operating cash flows.
(e) Property, Plant and Equipment
Classes of property, plant and equipment are
measured using the cost model.
Where the cost model is used, the asset is carried at
its cost less any accumulated depreciation and any
impairment losses. Costs include purchase price,
other directly attributable costs and the initial estimate
of the costs of dismantling and restoring the asset,
where applicable.
Plant and equipment
Plant and equipment are measured using the
cost model.
Depreciation
The depreciable amount of all property, plant and
equipment, except for freehold land is depreciated on
a straightline method from the date that management
determine that the asset is available for use.
(f) Financial instruments
Financial instruments are recognised initially using
trade date accounting, i.e. on the date that Company
becomes party to the contractual provisions of the
instrument.
On initial recognition, all financial instruments are
measured at fair value plus transaction costs (except
for instruments measured at fair value through profit or
loss where transaction costs are expensed as incurred).
Financial Assets
Financial assets are divided into the following
categories which are described in detail below:
• loans and receivables;
Financial assets are assigned to the different
categories on initial recognition, depending on the
characteristics of the instrument and its purpose. A
financial instrument’s category is relevant to the way
it is measured and whether any resulting income and
expenses are recognised in profit or loss or in other
comprehensive income.
All income and expenses relating to financial assets
are recognised in the statement of profit or loss and
other comprehensive income in the ‘finance income’ or
‘finance costs’ line item respectively.
Loans and receivables
Loans and receivables are non-derivative financial
assets with fixed or determinable payments that are
not quoted in an active market. They arise principally
through the provision of goods and services to
customers but also incorporate other types of
contractual monetary assets.
After initial recognition these are measured at
amortised cost using the effective interest method,
less provision for impairment. Any change in their
value is recognised in profit or loss.
The Company’s trade and most other receivables fall
into this category of financial instruments.
Discounting is omitted where the effect of
discounting is considered immaterial.
Significant receivables are considered for impairment
on an individual asset basis when they are past due
at the reporting date or when objective evidence is
received that a specific counterparty will default.
The amount of the impairment is the difference
between the net carrying amount and the present
value of the future expected cash flows associated
with the impaired receivable.

Annual Report : 29
For trade receivables, impairment provisions are
recorded in a separate allowance account with
the loss being recognised in profit or loss. When
confirmation has been received that the amount is not
collectable, the gross carrying value of the asset is
written off against the associated impairment provision.
Subsequent recoveries of amounts previously written
off are credited against other expenses in profit or loss.
In some circumstances, the Company renegotiates
repayment terms with customers which may lead to
changes in the timing of the payments, the Company
does not necessarily consider the balance to be
impaired, however assessment is made on a
case-by-case basis.
Financial liabilities
Financial liabilities are recognised when the Company
becomes a party to the contractual agreements of
the instrument. All interest related charges and, if
applicable, changes in an instrument’s fair value that
are reported in profit or loss are included in
the income statement line items ‘finance costs’
or ‘finance income’.
Financial liabilities are classified as either financial
liabilities ‘at fair value through profit or loss’ or other
financial liabilities depending on the purpose for which
the liability was acquired. Although the Company uses
derivative financial instruments in economic hedges
of currency and interest rate risk, it does not hedge
account for these transactions.
The Company‘s financial liabilities include borrowings,
trade and other payables (including finance lease
liabilities), which are measured at amortised cost using
the effective interest rate method.
(g) Cash and cash equivalents
Cash and cash equivalents comprises cash on hand,
demand deposits and short-term investments which are
readily convertible to known amounts of cash and which
are subject to an insignificant risk of change in value.
Bank overdrafts also form part of cash equivalents for
the purpose of the statement of cash flows and are
presented within current liabilities on the statement of
financial position.
(h) Employee benefits
Provision is made for the Company’s liability for
employee benefits arising from services rendered
by employees to the end of the reporting period.
Employee benefits that are expected to be settled
within one year have been measured at the amounts
expected to be paid when the liability is settled, plus
related oncosts.
Employee benefits expected to be settled more
than twelve months after the end of the reporting
period have been measured at the present value
of the estimated future cash outflows to be made
for those benefits. Cashflows are discounted using
market yields on national government bonds with
terms to maturity that match the expected timing
of cashflows. Changes in the measurement of the
liability are recognised in profit or loss.
Employee benefits are presented as current liabilities in
the statement of financial position if the Company does
not have an unconditional right to defer settlement of
the liability for at least 12 months after the reporting
date regardless of the classification of the liability for
measurement purposes under AASB 119.
(i) Adoption of new and revised
accounting standards
During the current period, the following standards
became mandatory and have been adopted
retrospectively by the Company:
• AASB 13 Fair Value Measurement
• AASB 119 Employee Benefits
• AASB 2011-7 Amendments to Australian
Accounting Standards arising from the
Consolidation and Joint Arrangements
Standards [AASB 1, 2, 3, 5, 7, 101, 107, 112,
118, 121, 124, 132, 133, 136, 138, 139, 1023
& 1038 and Interpretations 5, 9, 16 & 17]
• AASB 2012-9 Amendments to AASB 1048
arising from the Withdrawal of Australian
Interpretation 1039
• AASB 2012-2 Amendments to Australian
Accounting Standards - Disclosures - Offsetting
Financial Assets and Financial Liabilities
The accounting policies have been updated to
reflect changes in the recognition and measurement
of assets, liabilities, income and expenses and
the impact of adoption of these standards is
discussed below.
AASB 13 Fair Value Measurement does not change
what and when assets or liabilities are recorded at fair
value. It provides guidance on how to measure assets
and liabilities at fair value, including the concept of
highest and best use for nonfinancial assets. AASB 13
has not changed the fair value measurement basis
for any assets or liabilities held at fair value, however
additional disclosures on the methodology and fair value
hierarchy have been included in the financial statements.
AASB 119 Employee benefits changes the basis for
determining the income or expense relating to defined
benefit plans and introduces revised definitions for
short-term employee benefits and termination benefits.
The Company reviewed the annual leave liability to
determine the level of annual leave which is expected
to be paid more than 12 months after the end of the
reporting period. Whilst this has been considered to
be a long-term employee benefits for the purpose of
measuring the leave under AASB 119, the effect of
discounting was not considered to be material and
therefore has not been performed.

30 : Annual Report
(j) New Accounting Standards and
Interpretations
The AASB has issued new and amended Accounting
Standards and Interpretations that have mandatory
application dates for future reporting periods.
The Company has decided against early adoption
of these Standards. The following table summarises
those future requirements, and their impact on
the Company:
AASB 9 Financial Instruments and amending
standards AASB 2010-7 / AASB 2012-6
Effective date for entity: 30 June 2016
Requirements: Changes to the classification
and measurement requirements for financial
assets and financial liabilities. New rules relating
to derecognition of financial instruments.
Impact: The impact of AASB 9 has not yet been
determined as the entire standard has not been
released.
AASB 1055 - Budgetary Reporting
AASB 2013-1 - Amendments to AASB
1049 - Relocation of Budgetary Reporting
Requirements
Requirements: This standard specifies the
nature of budgetary disclosures and
circumstances for inclusion in the financial
statements.
Impact: The standard does not apply to the
Company.
AASB 2012-3 - Amendments to Australian
Accounting Standards - Offsetting Financial
Assets and Financial Liabilities [AASB 132]
Requirements: This standard adds application
guidance to AASB 132 to assist with applying
some of the offset criteria of the standard.
Impact: There will be no impact to the entity
as there are no offsetting arrangements
currently in place.
2. Expenses analysis by nature
Included in the surplus for the period are the following
expenses by nature.
2014
$
Depreciation Expense 15,624
Employee Benefit Expense 1,342,774
3. Cash and cash equivalents
2014
$
Cash at bank and in hand 502,881
4. Trade and other receivables
CURRENT
2014
$
Trade receivables 194,793
TOTAL CURRENT TRADE AND OTHER
RECEIVABLES 194,793
The carrying value of trade receivables is considered a
reasonable approximation of fair value due to the short-term
nature of the balances.
The maximum exposure to credit risk at the reporting
date is the fair value of each class of receivable in the
financial statements.
5. Inventories
CURRENT
2014
$
At cost:
Merchandise 39,919
TOTAL CURRENT INVENTORIES 39,919

Annual Report : 31
6. Property, plant and equipment
2014
$
Plant and equipment
At cost: 60,834
Accumulated depreciation (15,624)
TOTAL PROPERTY, PLANT AND
EQUIPMENT 45,210
6. (a) Movements in carrying amounts of
property, plant and equipment
Movement in the carrying amounts for each class of
property, plant and equipment between the beginning
and the end of the current financial period: property, plant
and equipment as there are no offsetting arrangements
currently in place.
PERIOD ENDED 30 JUNE 2014
Retained
Earnings
$
Total
$
Additions 60,834 60,834
Depreciation expense (15,624) (15,624)
BALANCE AT 30 JUNE 2014 45,210 45,210
7. Other nonfinancial assets
CURRENT
2014
$
Prepayments 34,383
8. Trade and other payables
CURRENT
2014
$
UNSECURED LIABILITIES
Trade payables 188,702
Employee benefits 77,098
Sundry payables and accrued expenses 57,345
Other payables 1,540
TRADE AND OTHER PAYABLES 324,685
All amounts are short term and the carrying values are
considered to be a reasonable approximation of fair value.
9. Other financial liabilities
CURRENT
2014
$
Deferred income 239,691
10. Employee Benefits
NON-CURRENT LIABILITIES
2014
$
Long service leave 34,323
11.Remuneration of Auditors
2014
$
Remuneration of the auditor of the Company,
Queensland Audit Office, for:
- auditing or reviewing the financial report

16,500
12. Contingencies
In the opinion of the Directors, the Company did not have any
contingencies at 30 June 2014.

32 : Annual Report
13. Cash flow information
(a) Reconciliation of result for the year to cashflows from
operating activities.
Reconciliation of net income to net cash provided by
operating activities:
2014
$
Surplus for the year 207,699
Cash flows excluded from profit attributable
to operating activities
Noncash flows in profit:
- depreciation 15,624
Changes in assets and liabilities
- increase)/decrease in trade and other
receivables
(194,793)
- (increase)/decrease in prepayments 34,383)
- (increase)/decrease in inventories (39,919)
- increase/(decrease) in trade and other
payables
335,473
- increase/(decrease) in provisions 34,324
- increase/(decrease) in other liabilities 239,690
CASHFLOW FROM OPERATIONS 563,715
14. Events occurring after the
Reporting Date
No matters or circumstances have arisen since the end
of the financial period which significantly affected or may
significantly affect the operations of the Company, the results
of those operations, or the state of affairs of the Company in
future financial years.
15. Company Details
The registered office of the company is:
Fraser Coast Opportunities Ltd
77 Tavistock Street
TORQUAY QLD 4655
The primary place of business of the company is:
Fraser Coast Opportunities Ltd
166 Old Maryborough Road
PIALBA QLD 4655
Directors’ Declaration:
The directors of the Company declare that:
As detailed in note 1 to the financial statements, the company
is not a reporting entity because in the opinion of the directors
there are unlikely to exist users of the financial report who
are unable to command the preparation of reports tailored
so as to satisfy specifically all of their information needs.
Accordingly, this ‘special purpose financial report’ has been
prepared to satisfy the directors’ reporting requirements under
the Corporations Act 2001.
The directors declare that:
(a) in the directors’ opinion, there are reasonable
grounds to believe that the company will be
able to pay its debts as and when they
become due and payable; and
(b) in the directors’ opinion, the attached
financial statements and notes thereto are in
accordance with the Corporations Act 2001,
including compliance with accounting
standards and giving a true and fair view of
the financial position and performance
of the company.
Signed in accordance with a resolution of the directors made
pursuant to s.295(5) of the Corporations Act 2001.
On behalf of the Directors
Director:
Director:
Dated this day of Monday 3 November 2014

Annual Report : 33
Independent Audit Report to the members
of Fraser Coast Opportunities Ltd
To the Members of Fraser Coast Opportunities Ltd
Report on the Financial Report
I have audited the accompanying financial report, being a
special purpose financial report of Fraser Coast Opportunities
Ltd, which comprises the statement of financial position as
at 30 June 2014, the statement of profit or loss and other
comprehensive income, statement of changes in equity and
statement of cash flows for the period then ended, notes
comprising a summary of significant accounting policies and
other explanatory information, and the directors’ declaration.
Directors’ Responsibility for the Financial Report
The directors of the company are responsible for the
preparation of the financial report that gives a true and fair
view and have determined that the basis of preparation
described in Note 1 the financial report is appropriate to
meet the requirements of the Corporations Act 2001 and is
appropriate to meet the needs of the members. The directors’
responsibility also includes such internal control as the
directors determine is necessary to enable the preparation of
the financial report that gives a true and fair view and is free
from material misstatement, whether due to fraud or error.
Auditor’s Responsibility
My responsibility is to express an opinion on the financial report
based on the audit. The audit was conducted in accordance
with the Auditor-General of Queensland Auditing Standards,
which incorporate the Australian Auditing Standards. Those
standards require compliance with relevant ethical requirements
relating to audit engagements and that the audit is planned and
performed to obtain reasonable assurance about whether the
financial report is free from material misstatement.
An audit involves performing procedures to obtain audit
evidence about the amounts and disclosures in the financial
report. The procedures selected depend on the auditor’s
judgement, including the assessment of the risks of material
misstatement of the financial report, whether due to fraud or
error. In making those risk assessments, the auditor considers
internal control relevant to the company’s preparation of the
financial report that gives a true and fair view in order to design
audit procedures that are appropriate in the circumstances,
but not for the purpose of expressing an opinion on the
effectiveness of the company’s internal control. An audit also
includes evaluating the appropriateness of accounting policies
used and the reasonableness of accounting estimates made by
the directors, as well as evaluating the overall presentation of
the financial report.
I believe that the audit evidence obtained is sufficient and
appropriate to provide a basis for my audit opinion.
Independence
The Auditor-General Act 2009 promotes the independence of
the Auditor-General and all authorised auditors. The Auditor-
General is the auditor of all Queensland public sector entities
and can be removed only by Parliament.
The Auditor-General may conduct an audit in any way
considered appropriate and is not subject to direction by
any person about the way in which audit powers are to
be exercised. The Auditor-General has for the purposes of
conducting an audit, access to all documents and property and
can report to Parliament matters which in the Auditor-General’s
opinion are significant.
In conducting the audit the independence requirements of the
Corporations Act 2001 have been complied with. I confirm that
the independence declaration required by the Corporations Act
2001, which has been given to the directors of Fraser Coast
Opportunities Ltd, would be in the same terms if given to the
directors as at the time of the auditor’s report.
Opinion
In my opinion, the financial report of Fraser Coast Opportunities
Ltd is in accordance with the Corporations Act 2001, including-
(a) giving a true and fair view of the company’s financial
position as at 30 June 2014 and of its performance
for the period ended on that date; and ·
(b) complying with Australian Accounting Standards
to the extent described in Note 1 and the
Corporations Regulations 2001.
Emphasis of Matter - Basis of Accounting
Without modifying my opinion, attention is drawn to Note 1 to
the financial report, which describes the basis of accounting.
The financial report has been prepared for the purpose of
fulfilling the directors’ financial reporting responsibilities under
the Corporations Act 2001. As a result, the financial report
may not be suitable for another purpose.
Other Matters - Electronic Presentation of the
Audited Financial Report
Those viewing an electronic presentation of these financial
statements should note that audit does not provide assurance
on the integrity of the information presented electronically and
does not provide an opinion on any information which may
be hyperlinked to or from the financial statements. If users of
the financial statements are concerned with the inherent risks
arising from electronic presentation of information, they are
advised to refer to the printed copy of the audited
Signed:
P J Flemming CPA
(as Delegate of the Auditor-General of Queensland)
Queensland Audit Office
Brisbane

36 : Annual Report
PO Box 488, Hervey Bay Q 4655
t 07 4191 2600
www.frasercoastopportunities.com.au
Tourism I Events I Marketing I Enterprise

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