4. 4 Story Sheet
Social Story Positioning Input:
“Narratives, Context, Media”
2 Target: Text Hint
3 Target: Media Hint
1 Target: Narrative
5. 5
Social Story Content Output: “Digital Messages & Images”
Hot Coffee Sprints
Story Middle
Week 2:
Tweet
Week 2:
Post
Week 2:
Video
DESIRED IMAGE
Hot Coffee Sprints
Story End
Week 3:
Tweet
Week 3:
Post
Week 3:
Video
USP
ALTERNATIVE
Hot Coffee Sprints
Story Beginning
Week 1:
Tweet
Week 1:
Post
Week 1:
Video
FOR WHO
NEED
6. 6
Social Story Web Content: “Blog Articles”
http://ipositioning.com/hot-coffee-
sprints-fuel-b2b-storytelling/
http://www.marklorion.com/
2014/04/hot-coffee-sprints-to-keep-
your.html
7. Social Story Positioning & Media Input Social Story
7
Content Output
Week 1:
Tweet
Week 1:
Post
Week 1:
Video
Social Story
Related Web
Content
Story Beginning
FOR WHO
NEED
iPositioning Buffer WordPress
8. Social Story Positioning & Media Input Social Story
8
Content Output
Story Middle
Week 2:
Tweet
Week 2:
Post
Week 2:
Post
Social Story
Related Web
Content
DESIRED
IMAGE
iPositioning Buffer WordPress
9. 9
Story End
Week 3:
Tweet
Week 3:
Post
Week 3:
Post
Social Story Positioning & Media Input
Social Story
Content Output
Social Story
Related Web
Content
USP
ALTERNATIVE
iPositioning Buffer WordPress
10. Using iPositioning to Design and Deliver Brilliant Stories
10
Target
Social Network
Digital
Dialogue
Conversation
Targeted Social Story Positioning & Design
@david_p_butler
just shared a fun
way for B2B
marketing to
start
storytelling.
Check it out.
Target
Measurement
Story
Metrics
# of CMO's
sharing /
favoriting on
twitter.
Target
Story
Narrative
Target
Digital Media
Story
Visuals
“Let's ask a
marketing
expert like
David P Butler,
CMO. How to
get motivated
to start a
story”