Developers are the production studios that create and develop game titles. They range in size from over 100 employees to under 5. Developers can be independent or owned by publishers. Projects are either commissioned by a publisher or initiated by developers and then pitched to publishers for funding.

1. Developers
These are the production studios which create and develop the games titles. They vary
in size from over 100 employees and freelance staff, to under 5. Most of the creative
production roles are found within these companies and they offer a wide range of jobs
in different disciplines.
Developers can be independent or owned by a publisher. There are also some
development studios which form part of publisher groups. Studios exist across the
nations and regions, although there are 'clusters' of activity in certain locations, e.g.
Manchester, Liverpool, Surrey, Warwickshire, Sheffield and Dundee.
Projects are either commissioned by a publisher or initiated by a developer and then
pitched to a publisher for funding and take–up
These are the companies that are responsible for promoting, marketing, distributing
and, usually, financing games titles. They are mostly international companies with a UK
base, with some notable home–grown exceptions. Publishers have a key influence on
what games get made.
Job opportunities tend to be in commissioning, product/financial management,
developer liaison, marketing, product strategy and market research