This document contains summaries of the applicant's qualifications including educational achievements and work samples. It lists a 3-year Advanced Marketing Diploma, 2-year Advertising Diploma with Honors, and various awards and achievements. It then provides brief summaries of numerous work samples demonstrating skills in areas such as marketing, advertising, sales, analytics, and project management. These include strategies, plans, analyses, creative works, and a letter of recommendation.

2. People change and forget to tell each
other.
~Lillian Hellman

3. Advanced Marke,ng Diploma
• This Advanced Diploma demonstrates academic success in a 3
year Business Administra,ve ‐ Marke,ng Program
• Relevant courses Include:
– Business Law, Business Strategy 1 & 2, Customer Rela,onship
Management, Research Management, Sta,s,cal Analysis,
Marke,ng 1 & 2, Interna,onal Marke,ng, Global Marke,ng,
Marke,ng Management 1 & 2, Finance, Finance Management,
Managing the Sales Force and Human Resource Management,
Psychology, Social Science and Culture
Adver,sing Diploma with Honours
• This Diploma with Honours demonstrates academic success
in a 2 year Adver,sing Program
• Relevant courses include:
– Advtg Planning/Prep 1 ‐ 4, Layout & Copywri,ng 1 ‐ 4, Integrated
Mktg. Com. 1 & 2, Media Fundamentals 1 & 2, Media Buy &
Analysis 1 & 2 and Interac,ve Marke,ng
• Relevant soPware's learned include:
– Adobe In Suite collec,on, CombNavigatore, A/C Nielsen, IMS Print
& Media Mix, ComScore, Google Analy,cs and other various Mac
OS programs

4. Best Strategy Award
• This award demonstrates the success of my:
– Strategic integrated marke,ng plan, annual
budget alloca,on, human resource
!""# management, product development and
marke,ng management abili,es
$%&' • Our company effec,vely captured market
()*%
+,+'( leadership and maintained that posi,on
-. against all other teams in Sheridan College’s
!"#$%
&'()*+
,,#-#
School of Business.
Dis,nguished Par,cipant Award
• This award acknowledges our group’s
par,cipa,on in the Best Strategy Invita,onal
– Compe,ng in this compe,,on was a very
sobering experience; I expected to win
• The fact is that the level of skilled
compe,,on was excep,onal
• By an,cipa,ng our compe,,ve analysis the
first place team was able to determine
stratagems that counteracted our
compe,,ve strategies for each year
• We came in sixth

5. Sales Promo,on Analysis
• This document demonstrates my ability to:
– Accurately iden,fy compe,,ve sales
promo,on tac,cs
– Iden,fy sales promo,on objec,ves
– Provide recommenda,ons that will sa,sfy
objec,ves
Case Analysis
• This document demonstrates my ability to:
– Accurately iden,fy the problem a company
needs to resolve
– Prepare a S.W.O.T analysis
– Analyze the pros, cons, and profitability of
alterna,ve market segments
– Analyze annual fixed costs, sale price,
variable costs, contribu,on margin, break
even points and poten,al profit

6. Purina One, Magazine Ad
• This Ad demonstrates my ability to:
– Write body copy that reinforces crea,ve
• Using the cats voice, specific benefits are ,ed back to the product
while using an emo,onal appeal. This ad also includes a call to ac,on
MS, Magazine Ad
• This ad demonstrates my ability to design a direct response and
cause related magazine ad
– Body copy ,es into the crea,ve by speaking through the woman’s
voice while using a nega,ve appeal
– It’s targeted and contains a USP, an offer, a call‐to‐ac,on and
provides a response device that is unique and measurable
Canon, Newspaper Ad
• This Ad demonstrates my ability to:
– Accurately convert agate lines and columns into unit measurements
while taking into account gu_er and bleed widths
– Iden,fy psychographic characteris,cs of the target audience through
secondary research of qualita,ve and quan,ta,ve data

7. Share of Voice (SOV)
• This SOV report demonstrates my ability to:
– Accurately use AC Nielsen to determine and analyze the Category’s
Total Adver,sing Spending, Adver,sing Spend by Media and
Adver,sing Spend by Brand
– Determine the current and previous adver,sing dollars spent by a
brands compe,,on
SOV Charts
• These charts demonstrate my proficiency using:
– MicrosoP Excel
– AC Nielsen
• Produce data‐sets that are relevant to compe,,ve analysis and future
brand adver,sing strategies.
Media Brief for Gille_e M3 Power
• This media brief demonstrates my ability to:
– Determine a target market
• Through the analysis of Print Measurement Bureau (PMB) data
• Accurately iden,fy target demographic, psychographic and geographic
market segments
– Iden,fy seasonal priori,es
– Iden,fying crea,ve requirements
– Iden,fy the top compe,tors

8. Media Pre‐Buy PowerPoint
• This Media Pre‐Buy PowerPoint demonstrates my ability
to:
– Design and create a branded presenta,on using the effects,
anima,ons and design elements of MicrosoP PowerPoint
– Accurately iden,fy the target audience
• Consumer demographic, geographic, psychographic and life
events/habits was determined through an analysis of Print
Measurement Bureau (PMB) data
– Accurately iden,fy the Gross and Net print budget
– Accurately iden,fy publica,on print criteria
– Accurately select publica,ons based on the target
audiences’ media usage
– Accurately cost out the media campaign under budget and
within specified Net parameters while achieving desired
GRPs

9. Merged Direct Marke,ng/Rela,onship le_er
• This document demonstrates my understanding of:
– Key MicrosoP Office business applica,ons
Merging the selected databases with a word
• document, the Direct Mail campaign was ready for
print and could be easily modified
– Direct marke,ng
Through the key elements that were included in the
• direct response le_er
– The le_er was targeted, contained a promo,onal offer,
had a call to ac,on and contained a response device that
was unique & measurable
Le_er of Reference
• This le_er of reference from the Vice‐President of
Signature Prin,ng Inc. demonstrates my:
– Personality and work ethic
– Experience developing a marke,ng strategy,
conduc,ng primary/secondary market research and
providing client consulta,on in a B2B environment

10. “The great thing in the world is not so
much where we stand, as in what
direc,on we are moving.”
~ Oliver Wendell Holmes