2. This session will cover:
• Logo choices
• How not to use the logo
• File choices
• Approval process
This session won't cover:
• The overall Stetson brand
• Letterhead/business cards
• How to alter the logo
5. How NOT to use the logo
• No color changes
o Tower lights are always off
• No stretching/squeezing
• No rotating/reflecting
• No special effects
• No rebuilding
• No adding words
• No distracting backgrounds
• No low-resolution files for print
• No crowding the logo (minimum .25" safe space)
7. File formats
Print
• .eps, .tif or .jpg
• High-resolution: 300 dpi (dots per inch)
• Color, black/white, grayscale, inverse
Web
• .jpg, .gif or .png
• Low-resolution: 72 dpi
• Color or inverse
www.law.stetson.edu/brand
8. • What is a sub-brand?
• What if I want a sub-brand graphic?
9. When does logo use require approval?
• Sending to off-campus individuals
o alumni, prospective students, employers, etc.
• Non-Stetson use
o advertising, co-sponsoring event
• Students or student organizations
• Product printed by new vendor
• Anytime you have to think twice about it
10. Other details
• New "Stetson Green" is Pantone 363
(limit to accent use)
• Law accent color is Pantone 527 (purple)
• Stetson logo font is still Goudy Old Style
• Primary font is Myriad Pro
• Sub-brand logo font is Helvetica Neue Light
