Philadelphia-based The Whole Enchilada PR dedicates offers more than just publicity.

1. 2
1
One
of
the
benefits
of
working
ensure
that
your
brand
is
with
a
smaller
firm
is
that
your
putting
its
best
foot
forward
Why choose account
executives
are
the
principals
of
the
company.
110%
of
the
time.
(The
very
same
holds
true
for
ALL
of
our
The Whole
clients
outside
the
This
is
true
of
any
industry.
culinary/hospitality
sector
as
And,
something
you
can’t
well.)
Our
eye
for
detail
may
Enchilada PR count
on
at
larger
firms.
also
show
up
in
food
or
service
feedback.
As
a
former
critic,
Our
own
experience
as
for your business
owners
enables
us
to
look
at
things
from
a
range
of
trained
to
think
like
a
customer,
Dawn
in
particular,
is
not
afraid
to
offer
restaurant or perspectives.
We
value
your
insights
and
make
every
effort
CONSTRUCTIVE
criticism.
to
blend
seamlessly
with
the
And,
because
our
collective
culinary- teams
that
you
already
have
in
favorite
hobby
is
cooking,
we
won’t
be
shy
to
participate
in
place.
tastings
and
evaluations
of
related From
your
General
Manager
to
both
food
and
drink
when
you
your
servers
and
hostess,
we
need
another
opinion.
business? strive
to
engage
everyone
in
supporting
our,
and
your,
Because
we
both
have
efforts,
the
same
way
that
you
restaurant
and
catering
would
as
team
leader.
experience
in
the
front
and
back
of
the
house
(and
in
event
Want to learn more? Even
if
your
staff
is
handling
all
sales
and
planning
and
of
your
social
media
management),
we
understand
email us at messaging,
we
will
monitor
the
the
day-­‐to-­‐day
operations
(and
info@thewholeenchiladapr.com dialogue,
assess
engagement
overhead),
as
well
as
the
and
even
correct
typos
(we
are
demands
of
increasingly
savvy,
notorious
menu
editors)
to
value-­‐seeking
customers.

2. 3
“One of the benefits of
working with a smaller
firm is that your account
executives are the
principals of the
company.”
This
understanding
your
work
pressures
leads
to
a
relationship
that
extends
far
beyond
"publicist."
Additionally,
we
meet
regularly
with
one
of
the
region's
leading
restaurant
consultants,
enabling
us
to
stay
on
top
of
industry
issues
and
trends,
and
help
you
tackle
issues
outside
the
realm
of
traditional
PR.
And
when
it
comes
to
social
media,
we'll
reach
beyond
Facebook,
Twitter
and
YouTube
to
resources
such
as
Pitch
Engine,
Storify,
SlideShare,
Pinterest,
Instagram
and
Google+
to
spread
the
good
word
about
your
business
and
its
offerings.
We'll
also
guide
you
toward
the
most
suitable
sites
for
measuring
social
media
performance,
and
keep
you
up-­‐to-­‐date
on
the
buzz
we
are
or
aren't
hearing
about
that
hot
new
chef,
organic
purveyor
you've
been
working
with,
wine
program
you
just
launched…
So
how
will
you
know
what
we
are
doing
is
working?
Social
media
measurement
offers
valuable
insights—as
long
as
you
remember
that
"likes"
and
"follows"
don't
mean
much
if
those
cyber
customers
are
not
serving
as
Pied
Pipers,
coming
to
your
establishment
or
buying
your
products.
We'd
certainly
say
the
same
for
that
dangling
carrot,
press.
While
both
PR
firms
and
their
clients
do
cartwheels
over
earned
editorial
and
the
boost
it
can
give
to
a
brand's
recognition
and
reputation,
we
are
going
to
push
you
to
keep
momentum
going.
(continued)
2 dawn e. warden-reeder | october 2012

3. 6
4
5
Having
said
that,
our
goal
is
to
craft
the
types
of
stories
that
we,
as
food
enthusiasts
and
accomplished
cooks
(and
bartenders!)
would
want
to
read
and
share
with
our
friends.
And
ideally,
that
is
how
we
choose
our
clients.
Our
passionate
nature
means
we
already
have
a
built-­‐in
desire
to
"shout-­‐out"
about
the
things
that
excite
us.
Just
outside
the
media
who
we
imagine
what
happens
when
think
fall
within
your
target
we
meet
a
client
like
you,
who
audience,
or
that
have
has
a
unique
story
to
tell.
Most
community/social
influence
of
the
time,
we
want
to
run
out
or
are
in
a
related
industry
and
pitch
the
media
before
a
where
an
alliance
might
be
contract
has
been
signed.
mutually
beneficial.
After
all,
Because
public
relations
is
also
what
good
is
having
us
on
about
relationships,
we
also
board
if
"word
of
mouth"
work
hard
to
engage
those
doesn't
start
with
us?
By
providing
fresh,
relevant
reasons
for
media
coverage
as
well
as
customer
loyalty,
you’ll
be
able
to
maintain
a
constant
level
of
visibility
and
respect.
Which,
is
exactly
what
you
want.
(And,
why
you’ll
hear
us
say
repeatedly,
“Quality
customer
service
is
the
strongest
PR
tool
you
have.)
What
this
means,
is
that
if
we've
"swept"
the
media
and
landed
numerous
placements,
but
business
is
lackluster,
we
aren't
going
to
say,
"But
look
at
all
the
press
we
got
you."
Rather,
we
are
going
to
evaluate
a
number
of
different
pieces
of
information,
and
after
thoughtful
consideration
of
time,
budget,
goals,
customer
and
staff
feedback,
take
another
route.
3 dawn e. warden-reeder | october 2012