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Part II: Facebook Fan Page Marketing ,[object Object],Virtual Options Coaching & Training,[object Object],Social Media    Digital  Marketing    Technology Training,[object Object]
Dawn JensenSocial Media Speaker & Trainer,[object Object]
About.Me/dawnjensen,[object Object],Social Media Speaker  ,[object Object],Digital Marketing Coach ,[object Object],Technology Trainer,[object Object]
What you Need to Know:,[object Object],Foundation: Start Small ,[object Object],Build Deliberately,[object Object],Be Consistent,[object Object],Work Smarter, Not Harder,[object Object],Build Strategically,[object Object]
Social Profiles Get Started.. ,[object Object],From your NotesChecklist,[object Object],[object Object]
Mini Biography
Headshot
Company Logo
Resume
Tagline/Motto/Mission Statement
Keywords, Tags, Specialties What You Need.. ,[object Object]
Some interesting thoughts..,[object Object]
Welcome Page,[object Object]
Welcome Page,[object Object]
1,[object Object],2,[object Object],3,[object Object],7,[object Object],Profile image,[object Object],Other Photos,[object Object],Post,[object Object],Wall/Feed,[object Object],Tabs,[object Object],Fans/Like,[object Object],Admin Tools,[object Object],4,[object Object],5,[object Object],6,[object Object]
Facebook Fan 201
Facebook Fan 201
Facebook Fan 201
Facebook Fan 201
Facebook Fan 201
Facebook Fan 201
Facebook Fan Page Wall,[object Object]
Posting Tips,[object Object],Be Strategic, not just experiment,[object Object],Post with Purpose (Inform, Educate, Entertain),[object Object],Post like a friend, not like a brand,[object Object],Use good content to drive conversation,[object Object]
Research first. Know Three Things:,[object Object],Where you’re headed,[object Object],What You’re Targeting,[object Object],What You’re measuring,[object Object]
“It’s the Indian… not   the arrow”,[object Object],Note:  Dawn’s attempt at pun humor,[object Object]
Common Social Goals & Ways to Measure,[object Object], Fan base growth: Hitting 1,000 fans or followers over a set period of time,[object Object],Customer acquisition: Getting 50 redemptions per campaign on social media offers,[object Object],Support of direct marketing: Adding 200 names to your e-mail database per month,[object Object],Engagement: Achieving 20% participation by your fan base (e.g. Facebook “likes” and comments),[object Object]
“It’s the Indian… not the arrow”,[object Object],Put your Social Media tools in place:,[object Object],to use in the right way ,[object Object],for the right reason,[object Object],at the right time,[object Object]
How well is your Social Media working today?,[object Object]
Social Media toolS,[object Object]
www.Gist.com,[object Object]
Working Smarter,[object Object]
Is it measured like this?,[object Object]
Social Media Mgmt: Postling ($),[object Object]
Social Media Mgmt: Hootsuite,[object Object]
Sharing on Steroids: Amplify,[object Object]
SMS Business Card: Contxts,[object Object]
8Success Criteria for Facebook Marketing,[object Object]
Create Best Practices,[object Object],Promoteyour Facebook Page outside of Facebookto attract more fans. This can be as simple as adding a line to your current marketing or PR materials, such as,[object Object],“Find us on Facebook to learn more.” ,[object Object]
Make it Sticky,[object Object],Facebook also offers a “Share” button that you can add to your Web site to make it easier for your content to be shared on Facebook.,[object Object]
Keep it Fresh,[object Object],Assign an employee to create and manage your company’s Facebook Page,[object Object],Post new information, photos and videos regularly. ,[object Object]
Kittens & BreakfastYes, people talk about this stuff too.. but, ,[object Object],Think of Facebook as a community where you can participate and add genuine value.,[object Object]
Respond to messages and questions within 24 hours.,[object Object]
Myth:“If I build it, they will come.”,[object Object],Develop a strategy to attract fans,[object Object]
Remember to get a strategy in place,[object Object],Lots of Social Networks- Define which ones work for your business,[object Object],Social Foundation funnels to your website: Start Small (Facebook & Linkedin),[object Object],Build Deliberately. Think of it a layer cake. ,[object Object],Be Consistent in what and when you post. Get on a schedule.,[object Object],Use Tools to work smarter, not harder,[object Object],Facebook and Linkedin,[object Object]
Facebook Fan 201
Questions?,[object Object]
Well, not exactly… ,[object Object],But we are pretty good.,[object Object]
Facebook Fan 201
Shared Pictures =,[object Object],Shared Knowledge =,[object Object],Shared Everything =,[object Object],Shared Videos =,[object Object],Shared News =,[object Object],Shared Bookmarks =,[object Object]

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Facebook Fan 201

Notes de l'éditeur

  1. Profile image: For a product page, like this one, you can use your company logo. Make sure it’s an image that you want representing your brand alongside every status update and post. This will literally be the “face” of your company! Maximum dimensions are 180(w)x 540(h) pixels.Other Photos: These photos get pulled from the photo album and wall posts on your page. Many new pages don’t have ANY pictures in these spots, which is a shame. Try and think of any imagery that you think best represents your brand and post them in an album so they appear along the top. You can hide or delete any images you don’t want displayed later.Post: This is where you share interesting and relevant information with your fans on Facebook. Anyone who “likes” your page will see your posts in their personal newsfeed.Wall/Feed: Your Wall is the primary place users can engage and converse with your brand. Users can comment, like and “share” your messages, links and video. Below each of your posts you can view quick analysis of the post’s popularity, including impressions and feedback rate.Tabs: To the left of the Wall, are your tabs. Users can navigate through interesting parts of your page, including your Photo albums, Discussion forums, custom Apps, and even special tabs like a Welcome page. You can also choose to set one of these tabs as your default landing page (Found under Edit Info>Manage Permissions).Fans/Likes: Beneath your Tabs is the number of “likes” your page has. Likes are the number of people who are a fan of your page and are receiving your updates on their personal newsfeed. You can click on the “people like this” link to view the names and profiles of your fans.Admin Tools: To the right of your Wall, you have an “easy access” list of helpful administrative tools. Here you can view analytical data for your profile  by clicking “View Insights”. Or, if you have given your personal account ‘Administrative access’ to the fan page, you can sign in as yourself and toggle between using Facebook as yourself or as your company. This is a new feature, which essentially allows you to interact with other pages & people AS your page. More in depth administrative tools, such as editing and updating your profile page’s content, can be found by clicking “Edit Info” at the top of the page.Logging in as your product page (mentioned in item 7) is a new feature that deserves a bit more discussion. With your personal account, you can like, share and post items to your Facebook page outside of the Facebook environment. This new feature now allows you to participate in this behavior as your company. The line between a Fan Page and a Personal Profile is blurring more and more.Please Note: Facebook Tends to Update their Layout!While most of the components mentioned here are standard, Facebook does update and rearrange Page layouts, so please keep in mind that the appearance can and will change regularly.
  2. .” It’s important to, which may involve both paid and unpaid approaches.
  3. Welcome
  4. Or this
  5. Welcome