Email marketing

E – MAIL MARKETING Presented by: Daysen Pather Date: Dec 2010

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E-Mail Marketing A Powerful Tactic?

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Part of an email ,[object Object],[object Object],[object Object],Step 3: Create Execution Test the email to see if it passes SPAM filters e.g at spamassassin.apache.org

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 4: Intergrate Campaign with other Channels Step 5: Personalise the message Step 6: Deployment

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 7: Interaction handling Step 8: Generate Reports

[object Object],[object Object],[object Object],[object Object],Step 9: Analyse Results

Pros & Cons Pros Cons 1. Permission based email give the highest ROI of any marketing activities 1. Many Customers are email fatigue 2.Technology allows mass customisation, personalisation across large list of subscribers 2. Easily marked as spam 3. Increase life time value of customer 4. Highly measurable & segmentable

Email marketing

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