1. Fiji Brand Campaign 2010/11
October 2010

2. New Brand Campaign – Brand Ambassadors
We identified young Fijian sports personalities to sponsor and associate our brand with
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3. New Brand Campaign – 3D treatments
We brought a new standard to outdoor advertising in Fiji with die-cut billboards
Before
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4. New Brand Campaign – 3D treatments
We have brought a new standard to outdoor advertising in Fiji with die-cut billboards
After
Central Nadi
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5. New Brand Campaign – 3D treatments
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6. New Brand Campaign – 3D treatments
Valelevu, Suva
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7. New Brand Campaign – 3D treatments
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8. New Brand Campaign – Iconic locations
We looked for the best possible locations in Fiji for our brand
3D effect site – largest outdoor site in the region 8
Civic Carpark building, central Suva

9. New Brand Campaign – Iconic locations
We applied our message to street pennants in Fiji in a way that had never been done before
Pennants are large format: 1.0m x 1.5m (see next slide)
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10. New Brand Campaign – Iconic locations
We applied our message to street pennants in Suva and Nadi.
Pennants on Sydney Parade, Central Suva
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11. New Brand Campaign – Iconic locations
Welcome Signs with new Brand Ambassadors, Suva
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12. New Brand Campaign – Iconic locations
Major junctions: Harris Rd, Nadi
Entrance, Royal Yacht Club
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13. New Brand Campaign – Iconic locations
5 Airbridges: Nadi International
Suva CBD
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14. New Brand Campaign – Rural reach
We reinforced our message and network coverage strength in key rural locations with
our Village Sign rollout
10 key locations: Double Sided Village Signs contain the new logotype as well as a
subtle coverage message.
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15. New Brand Campaign – Rural reach, top up kiosks
We added the new campaign design to innovative new recharge kiosks
Top Up Kiosks Mega Kiosk
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16. Keeping it Fresh
We are keeping our Fiji campaign alive by continuing to push distinctive and
creative advertising in Fiji.
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Die Cut Outdoor Billboard – Digicel Fiji Sevens

17. Media Coverage
The brand campaign received huge attention and was a major talking point in Fiji
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18. Media Coverage (2)
Business Section
Full Back Page Sports Section
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19. Media Coverage (3)
Business Section
Full Back Page Sports Section
Sports Section
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