Pour ses processus logistiques, bpost recourt d’ailleurs systématiquement à des technologies sophistiquées. Elle a ainsi déployé une infrastructure de tri ultramoderne qui trie déjà les envois dans l’ordre de la tournée du facteur (rue et numéros de maison). Les technologies de pointe contribuent également au succès de produits comme la Mobile Postcard (photo prise avec un Smart Phone, distribuée le lendemain sous forme de carte postale) et la carte bpaid (paiement en ligne sécurisé offrant la garantie de ne jamais dépasser les limites de son budget), très prisées des clients. Mais ce sont surtout les solutions globales intégrées utilisées pour la production et la distribution des attestations INAMI et des plaques minéralogiques européennes qui reposent sur une technologie d’avant-garde.

1. bpost, entreprise humaine à
la pointe de la technologie
Nouveau mode de distribution du
courrier : bpost lance deux tests
Kurt Pierloot et Baudouin Meunier
10/09/2012

2. Une technologie dernier cri
pour la distribution du
courrier
Kurt Pierloot
Membre du Comité de direction
2

3. Notre message du jour
 bpost est et reste une entreprise faite de personnes
 Le facteur, le guichetier... sont irremplaçables au sein de
nos services
 Mais bpost a également recours à un large éventail de
nouvelles technologies
 bpost utilise de manière intense les technologies de pointe
et cette tendance se renforcera encore à l'avenir.
 Un nouveau projet à long terme en matière de
distribution du courrier, pour lequel deux tests seront
bientôt lancés, en témoigne parfaitement
3

4. nouvelle
une
manière de
recevoir le
courrier…
4

5. qui fait de bpost
un précurseur
parmi les
opérateurs
postaux
5

6. L'enliassage
De quoi
s'agit-il ?
Le regroupement et la mise en liasses d’envois
postaux adressés de petit et grand format (triés
selon l'ordre de la tournée), avec des imprimés
non adressés (dépliants, catalogues…)
dans une farde
imprimée ouverte
6

7. Nous commençons
maintenant à
tester cet outil logistique.
7

8. Concrètement, que va-t-il se
passer ?
1 Pré-test 1 jour
• Qui, où et quand ?
• 1 500 ménages à Malines le 13 septembre
• 1 500 ménages dans la région de Verviers le 19 septembre
• Quoi et comment ?
• 2 jours avant le pré-test, ils recevront un courrier de bpost.
• Le jour du pré-test, ils recevront l'ensemble de leur
correspondance regroupée et enliassée dans une farde.
8

9. Concrètement, que va-t-il se
passer ?
2x5
2 Test
jours
• Où, chez qui et quand ?
-> À Malines et dans la région de Verviers, chaque fois
– un premier groupe de 3 400 foyers entre les 15 et 19
octobre
– un second groupe de 3 400 foyers entre les 21 et 26
octobre
• Quoi et comment ?
• 2 jours avant le test, ils recevront un courrier de bpost.
• À partir du premier jour de test, ils recevront tout leur courrier
regroupé et enliassé dans une farde.
9

10. Sur quoi portent nos tests ?
• Sur la façon dont cet outil logistique fonctionne sur le
terrain
• Sur la façon dont les destinataires réagissent à la farde
 Cf. collègue B. Meunier
Qu'est-ce qui change pour le facteur ?
• L’agent des postes distribuera les fardes remplies au lieu
des lettres individuelles.
• Les fardes seront remplies manuellement lors du test
étant donné qu'il n'existe pas encore de machine
10

11. Qu'est-ce que cela implique
sur le plan technologique ?
11

12. D'aujourd'hui…
12

13. … à demain
Une nouvelle machine présentant le principe de
fonctionnement suivant Remplissage
Les envois groupés
Les envois triés sont insérés dans des sacs
dans l'ordre de la une farde en papier postaux
tournée sont 4 6
introduits et
« mis en 1
tampon » par
adresse de bpost bpost
ménage
Les envois non
adressés sont
ajoutés (gérés par 3 5 Empilage
des liasses
un fichier de Regroupement des
données) 2 envois postaux et
des envois non
adressés

14. Et une combinaison de technologies
avancées
tri
bpost bpost
empilage et
insertion remplissage
enliassage
des sacs
postaux
Nouveau
Nouveau
Logiciel Nouveau

15. Simulation d’enliassage
Base de données indiquant
Route J00X
Ménage 1 1 1 quels 1envois postaux et quels
1
envois non adressés sont
destinés à tel ou tel ménage
Hunkeler Unwinder
Courrier trié adressé Imprimés publicitaires non adressés
(FN, GF) Tous formats
Folder Folder Folder Folder Folder Folder Folder Folder
1 2 3 4 5 6 7 8
Enliassage
des envois
kleur
inkjet
regroupés
printing
Tapis mécanique sur lequel
FARDE 1 sont regroupés par ménage
les envois postaux et les
envois non adressés
Production fardes
et adressage

16. Simulation d’enliassage
Route J00X
ménage1 1 1 1 1
Hunkeler Unwinder
Courrier trié Imprimés publicitaires non adressés
adressé Tous formats
(FN, GF)
Folder Folder Folder Folder Folder Folder Folder Folder
1 2 3 4 5 6 7 8
Impression
jet d’encre
couleur
FARDE 1
Production fardes
et adressage

17. Simulation d’enliassage
Route J00X
ménage1 1 1 1 1
ménage2 3 1 1 1
Hunkeler Unwinder
Courrier trié Imprimés publicitaires non adressés
adressé Tous formats
(FN, GF)
Folder Folder Folder Folder Folder Folder Folder Folder
1 2 3 4 5 6 7 8
Impression
jet d’encre
couleur
FARDE 2
Production fardes
et adressage

18. Simulation d’enliassage
Route J00X
ménage1 1 1 1 1
ménage 2 3 1 1 1
ménage 3 0 1 1 3
Hunkeler Unwinder
Courrier trié Imprimés publicitaires non adressés
adressé Tous formats
(FN, GF)
Folder Folder Folder Folder Folder Folder Folder Folder
1 2 3 4 5 6 7 8
Impression
jet d’encre
couleur
FARDE 3
Production fardes
et adressage

19. Prochaines étapes
• Exécution et évaluation des tests
2012 • Nouveaux tests éventuels
• Nouveaux tests éventuels
2013 • Développement de la machine
• Test technique de la nouvelle machine
2014
• Début du déploiement : région par région
2016
19

20. L'innovation
technologique pour la
distribution du
courrier n'est pas une
première...
20

21. bpost = à la pointe de la
technologie
2006 2007 2008 2009 2010 2011 2012 2013 21

22. Sequencing
2009 :
tri automatique jusque
dans l'ordre de la
tournée
2006 2007 2008 2009 2010 2011 2012 2013 22

23. Test GF sequencing
2012 :
• trier automatiquement
dans l’ordre de la
tournée les envois
« Grand format »
• traiter ensemble des
envois de formats
différents
2006 2007 2008 2009 2010 2011 2012 2013 23

24. Mobile device
2011-2013 :
• accroître la satisfaction
du client
• améliorer la qualité et
la facilité d'utilisation du
track & trace
• introduire de nouveaux
produits et services
2006 2007 2008 2009 2010 2011 2012 2013 24

25. addressing
2012 :
• traitement automatique
des abonnements-poste
• augmentation de la
productivité au niveau de
Préparation
2006 2007 2008 2009 2010 2011 2012 2013 25

26. La technologie au service de
nouveaux produits
innovants
Baudouin Meunier
Membre du comité de direction
26

27. Mobile Postcard : la touche
personnelle d’une carte postale
grâce au smart phone
• 1 000 cartes par jour
• Retour client excellent
• Plus de 80 % aiment le produit
• Réactions enthousiastes
X5
Juin 2011 Juillet 2012
27

28. Plus de 50 000 cartes prépayées
bpaid vendues
• Sécurité
• Protection des
données privées
• Contrôle du budget
• Disponibilité au
guichet
• Acceptation mondiale
28

29. De nouvelles technologies
d’impression pour les timbres
• L’impression de timbres nouvelle
génération rendue possible grâce
Spécimen
aux équipements innovants
• Un niveau de sécurité équivalent
Spécimen
aux billets de banque
• Une qualité d’image unique : Spécimen
4 couleurs + vernis, infrarouge
résolution 2400 x 2400 dpi
Spécimen
MICRO Spécimen
TEXTE
29

30. Une qualité d’impression pour
partager des émotions
perform any act aimed at the destruction of any of the rights and freedoms set forth herein.of the United Nations. Article 30. Nothing in this Declaration may be interpreted as implying for any State, group or person any right to engage in any activity or to
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production of which he is the author. Article 28.Everyone is entitled to a social participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits. (2) Everyone has the right to the protection of peace.
(3) Parents have a prior right to choose the kind of education that shall be given to their children. Article 27. (1) Everyone has the right freely to promote understanding, tolerance and friendship among all nations, racial or religious groups, and shall
further the activities of the United Nations for the maintenance Education shall be directed to the full development of the human personality and to the strengthening of respect for human rights and fundamental freedoms. It shall compulsory. Technical
and professional education shall be made generally available and higher education shall be equally accessible to all on the basis of merit. (2) protection. Article 26. (1) Everyone has the right to education. Education shall be free, at least in the
La déclaration
elementary and fundamental stages. Elementary education shall be beyond his control. (2) Motherhood and childhood are entitled to special care and assistance. All children, whether born in or out of wedlock, shall enjoy the same social necessary
social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances Everyone has the right to a standard of living adequate for the health and well-being of himself
and of his family, including food, clothing, housing and medical care and his interests. Article 24. Everyone has the right to rest and leisure, including reasonable limitation of working hours and periodic holidays with pay. Article 25. (1) of human dignity,
and supplemented, if necessary, by other means of social protection. (4) Everyone has the right to form and to join trade unions for the protection of has the right to equal pay for equal work. (3) Everyone who works has the right to just and favourable
remuneration ensuring for himself and his family an existence worthy right to work, to free choice of employment, to just and favourable conditions of work and to protection against unemployment. (2) Everyone, without any discrimination, of each State,
of the economic, social and cultural rights indispensable for his dignity and the free development of his personality. Article 23. (1) Everyone has the the right to social security and is entitled to realization, through national effort and international co-
des droits de
operation and in accordance with the organization and resources which shall be by universal and equal suffrage and shall be held by secret vote or by equivalent free voting procedures. Article 22. Everyone, as a member of society, has essed in periodic
and genuine elections public service in his country.(3) The will of the people shall be the basis of the authority of government; this will shall be exprEveryone has the right to take part in the government of his country, directly or through freely chosen
representatives. (2) Everyone has the right of equal access to frontiers. Article 20.(1) Everyone has the right to freedom of peaceful assembly and association. (2) No one may be compelled to belong to an association. Article 21. (1) and expression; this
right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of others and in public or private, to manifest his religion or belief in teaching, practice, worship and
observance. Article 19. Everyone has the right to freedom of opinion has the right to freedom of thought, conscience and religion; this right includes freedom to change his religion or belief, and freedom, either alone or in community with 17. (1) Everyone
has the right to own property alone as well as in association with others. (2) No one shall be arbitrarily deprived of his property. Article 18. Everyone full consent of the intending spouses. (3) The family is the natural and fundamental group unit of society
l’homme sur un
and is entitled to protection by society and the State. Article and to found a family. They are entitled to equal rights as to marriage, during marriage and at its dissolution. (2) Marriage shall be entered into only with the free and denied the right to change
his nationality. Article 16. (1) Men and women of full age, without any limitation due to race, nationality or religion, have the right to marry purposes and principles of the United Nations. Article 15. (1) Everyone has the right to a nationality. (2) No one shall
be arbitrarily deprived of his nationality nor countries asylum from persecution. (2) This right may not be invoked in the case of prosecutions genuinely arising from non-political crimes or from acts contrary to the (2) Everyone has the right to leave any
country, including his own, and to return to his country. Article 14. (1) Everyone has the right to seek and to enjoy in other protection of the law against such interference or attacks. Article 13. (1) Everyone has the right to freedom of movement and
residence within the borders of each state. be subjected to arbitrary interference with his privacy, family, home or correspondence, nor to attacks upon his honour and reputation. Everyone has the right to the time when it was committed. Nor shall a
timbre
heavier penalty be imposed than the one that was applicable at the time the penal offence was committed. Article 12. No one shall No one shall be held guilty of any penal offence on account of any act or omission which did not constitute a penal
offence, under national or international law, at the offence has the right to be presumed innocent until proved guilty according to law in a public trial at which he has had all the guarantees necessary for his defence. (2) independent and impartial tribunal,
in the determination of his rights and obligations and of any criminal charge against him. Article 11.(1) Everyone charged with a penal law. Article 9. No one shall be subjected to arbitrary arrest, detention or exile. Article 10. Everyone is entitled in full
equality to a fair and public hearing by an Article 8.Everyone has the right to an effective remedy by the competent national tribunals for acts violating the fundamental rights granted him by the constitution or by protection of the law. All are entitled to
equal protection against any discrimination in violation of this Declaration and against any incitement to such discrimination. Everyone has the right to recognition everywhere as a person before the law. Article 7. All are equal before the law and are
entitled without any discrimination to equal slave trade shall be prohibited in all their forms. Article 5. No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment. Article 6. tation of sovereignty. Article 3. Everyone has
(non commercialisé)
the right to life, liberty and security of person. Article 4. No one shall be held in slavery or servitude; slavery and the jurisdictional or international status of the country or territory to which a person belongs, whether it be independent, trust, non-self-
governing or under any other limi-political or other opinion, national or social origin, property, birth or other status. Furthermore, no distinction shall be made on the basis of the political, Everyone is entitled to all the rights and freedoms set forth in this
Declaration, without distinction of any kind, such as race, colour, sex, language, religion, are born free and equal in dignity and rights.They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood. Article 2.
recognition and observance, both among the peoples of Member States themselves and among the peoples of territories under their jurisdiction. Article 1.All human beings teaching and education to promote respect for these rights and freedoms and by
progressive measures, national and international, to secure their universal and effective achievement for all peoples and all nations, to the end that every individual and every organ of society, keeping this Declaration constantly in mind, shall strive by
importance for the full realization of this pledge, Now, Therefore THE GENERAL ASSEMBLY proclaims THIS UNIVERSAL DECLARATION OF HUMAN RIGHTS as a common standard of promotion of universal respect for and observance of human
rights and fundamental freedoms, Whereas a common understanding of these rights and freedoms is of the greatest social progress and better standards of life in larger freedom, Whereas Member States have pledged themselves to achieve, in co-
operation with the United Nations, the reaffirmed their faith in fundamental human rights, in the dignity and worth of the human person and in the equal rights of men and women and have determined to promote rule of law, Whereas it is essential to
promote the development of friendly relations between nations, Whereas the peoples of the United Nations have in the Charter is essential, if man is not to be compelled to have recourse, as a last resort, to rebellion against tyranny and oppression, that
human rights should be protected by the which human beings shall enjoy freedom of speech and belief and freedom from fear and want has been proclaimed as the highest aspiration of the common people, Whereas it the world, Whereas disregard and
contempt for human rights have resulted in barbarous acts which have outraged the conscience of mankind, and the advent of a world in Whereas recognition of the inherent dignity and of the equal and inalienable rights of all members of the human
family is the foundation of freedom, justice and peace in
Une qualité
inégalée en
Europe pour les
timbres
personnalisables
30

31. Une solution simple pour les
attestations de soin
SATISFACTION
96,5 %
31

32. Solution pour la perception des
taxes de stationnement :
le cas d’Anderlecht
Optiretour
Pdf Pdf
metadata metadata
Anderlecht
Q2C soft
Intérêt marqué
par d’autres
communes
32

33. Une solution intégrée pour les
plaques d’immatriculation
européennes
?
30€
Déjà plus de
2m de plaques
envoyées
33

34. La technologie au
service d’un nouveau
medium:
la farde de
distribution
34

35. De la page blanche au nouveau
medium
• La farde de distribution est le support
opérationnel du futur pour bpost et ses clients
• La pochette papier – plutôt que plastique –
a été présentée aux clients :
•
x Une pochette blanche est perçue comme un
gaspillage
• En revanche les informations pratiques et la
publicité sur la pochette sont valorisées
35

36. Les destinataires de la farde bientôt
sondés à Verviers et à Malines
1. Capacité opérationnelle à
mettre en place le projet
(production, tri, distribution)
2. Évaluation par les
destinataires du concept et de
chacune de ses composantes
• Recto: informations, jeux…
• Verso : publicité
36

37. Les différentes composantes du
concept seront évaluées
Aux habitants du
Place du Marché 55
Adresse
4800 Verviers
Agenda: Info locales
concerts
Informations Jeux:
pratiques: Sudoku
météo
37

38. Q&R