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Jeff kershner showrooming ppt
1. Jeff Kershner
Founder of DealerRefresh.com
HookLogic Automotive
Vice President Strategy & Customer
Experience
Jeff.kershner@dealerrefresh.com
t: @dealerrefresh
2. Agenda
• How mobile is impacting your daily business
(and you might not even know it)
• What’s causing consumers to partake in this
one nasty action called “Showrooming”
• How to prevent it OR embrace mobile
technology on YOUR showroom floor
10. What is Showrooming?
Showrooming is the practice of examining
merchandise in a traditional brick and mortar
retailer while cross shopping online (by mobile).
12. Showrooming Statistics
31% of in-market vehicle shoppers visited auto
websites via their smartphones – up from 17%
in 2010
Over half of those shoppers did so while
physically at a dealership!
13. What causes Showrooming?
• Lost of trust in the dealership or sales
professional due to experience.
• Looking for something else – options, colors,
trim, specials.
18. During the shopping process, consumers
most often use their mobile devices at
the dealership to access:
Vehicle pricing information (72%)
Model / Feature information (52%)
Search inventory (38%).
23. Other Engaging & Why-By Apps
Manufacturer to dealer app
Financial Credit app
CarFax or AutoCheck
Customer reviews
Service walk video
A video of the original owner
24. What are you waiting for?
Increased Customer Confidence
Increased Trust
Increased Satisfaction
Sell more vehicles with Increase
GROSS profits
25. Jeff Kershner
Founder of DealerRefresh.com
HookLogic Automotive
Vice President Strategy & Customer
Experience
Jeff.kershner@dealerrefresh.com
t: @dealerrefresh
