Debbie Kirkland, Realtor - Marketing Proposal 2013

Home Selling Proposal
Presented by: Debbie Kirkland, Realtor
Armor Realty of Tallahassee, Inc.
1519 Killearn Center Blvd.
Tallahassee, FL 32309
Debbie: (850) 212-0440
E-Mail: debbiekirkland@HomeSalesofTallahassee.com
Fax: (850) 668-7590
Website: www.HomeSales ofTallahassee.com

Are You Listing,...
or Selling?
Do You Know the Difference?
Debbie Kirkland, Realtor

Web Presence Already
Established

“Meet Our Team”
Home Sales of Tallahassee
850-212-0440
Debbie Kirkland
CRS, E-Pro, SFR, SRES, GREEN, CLG
2012 President, Tallahassee Board of Realtors
Top 100 Producer, TBR
Tiffany Hamilton
SFR, SRES, GRI
New Construction Sales Specialist
Property Manager
Tech Savvy, Dedicated Team

Our Goals:
#1 - Selling Your Home
•Any Sales Agent can LIST your Home
•My goal is to SELL your home. Quickly.
•How I do that depends on two things:
•Your Motivation
•Your Cooperation
Our Selling Success Depends on You

#2 Education
You Hired a Professional Full Time Realtor and Team
• Listen to Your Professionals
• Evaluate Your Position and Goals
• Adjust Your Thinking Like a Buyer
You MUST See Your Competition
• This is my full time-job. I am in these homes daily previewing and with buyers
• I am working with buyers in your market.
• I will provide you with an in-depth analysis of your home as it compares to others
that have SOLD and that are ACTIVE on a regular basis – this changes often.

My Promise to You
•This is YOUR Sale. This is MY full-time Job.
•I will Negotiate The Highest Possible Price for Your Home
“Everyone says buying your first home makes you feel like an adult.
What no one mentions is that selling it turns you right back into a child.”
I’m here to help you realize your financial goals.
Ultimately, selling your home is business.
I will help you separate the two and move to the next phase of
your life.

Our Relationship

Agency Relationship
Disclosure
As a transaction broker, Armor Real Estate of Tallahassee, Inc.,
and its Associates provides to you a limited form of
representation that includes the following duties:
1. Dealing honestly and fairly;
2. Accounting for all funds;
3. Using skill, care and diligence in the transaction;
4. Disclosing all known facts that materially affect the value of residential real property and
are not readily observable to the buyer;
5. Presenting all offers and counteroffers in a timely manner, unless a party has previously
directed the licensee otherwise in writing;
6. Limited confidentiality, unless waived in writing by a party. This limited confidentiality will
prevent disclosure that the seller will accept a price less than the listed price, that the buyer
will pay a price greater than the price submitted in a written offer, of the motivation of any
party for selling or buying property, that a seller or buyer will agree to financing terms
other than those offered, or of any other information requested by a party to remain
confidential; and
7. Any additional duties that are entered into by this or by separate written agreement.

Core Elements in Marketing
Your Home For Sale
1. Mobile Search Marketing: All listings are claimed and given maximum
exposure for location-based property search "APPs" like those found at
Realtor.com, Trulia, Zillow and Smarter Agent.
2. On Site Marketing with professionally prepared print pieces, photography
and videos.
3. Email/Database Marketing to peers and qualified buyers.
4. Word of Mouth marketing using the social web including LinkedIn,
Active Rain, Twitter, Facebook, YouTube and other high traffic social
portals.
5. Vigorous Online Presence via the Home Sales of Tallahassee website and
Blog. This unique Tallahassee real estate website was built in partnership
with Dakno Real Estate Marketing for maximum web penetration all with
one laser-focused mission in mind, to sell your Tallahassee home, condo,
lot or property for maximum fair market value and sell it as quickly as
possible. TallahasseeRealEstateSales.com provides buyers with tools to
search for homes and us a way to capture those buyer inquiries on your
home within seconds. Our newest websites RetireToTallahassee.com and
TallahasseeVeterans.com offer the same search tools for buyers and
target market to specific demographics of buyers in our area.

Understanding Your
Expectations
Help Us Understand What is Important To You
• Communication • Marketing Plan
• Previous home selling experience • Positive experiences
• Concerns • Expectations
• Motivation • Time frame
• Relocation assistance • Homeselling decisions
• Price

Your Needs Come First
In order to best serve you, we will want to learn more about
your plans. The following items can help us understand your
goals and help us build a strong working relationship:
 What the are agency laws that may apply as we work together in
the marketing and sale of your property?
 What are the objectives you want to achieve from the sale of your
house and the what support do you expect to receive from us?
 How should the home selling process be tailored to fit the
characteristics of your property?

Appreciating Your Property
Tell Me About Your Home – Why Did You Live Here?
 Most appealing features
 Unique features
 Changes or enhancements
 Neighborhood amenities
 Problems or concerns

Seller Sales Tools
Create Buyer Confidence When Providing The
Following:
 Written Seller’s Property Disclosure
 Home Warranty Offer
 Professional Home Inspections
 Current Appraisal or Market Analysis

The Process
Initial Consultation
Design and Implement Marketing Plan
Negotiate ALL Offers
Complete Settlement Process
After-sale Service and Follow-up

The Goals of Effective Marketing
To successfully promote your property in today’s market, a comprehensive plan of
targeted activities is essential. Our marketing program has three objectives:
1. Promote Directly to Prospective Buyers
– Print advertising, Virtual Tours or Slide Presentations
– The Internet, Website Exchanges
– Yard sign, Flyer Box where allowed
– Open houses – Broker and Public
2. Enlist the Efforts of Other Real Estate Professionals
– The Leading Real Estate Companies of the World Network
– Referral and relocation resources
– Multiple Listing Service (MLS)
– Direct marketing at weekly TBR meetings
3. Maintain Communication With You
– Review the results of our marketing activities
– Consult with you to fine-tune our marketing strategy, as needed

How Buyers Find
the Home They Purchase
NAR 2011 Profile of Home Buyers and Sellers

Advertising and Promotion
An innovative and aggressive advertising and marketing activities
will help attract qualified buyers to your property.
• Advertising
– Armor Realty is a widely recognized independent company in the North Florida area.
– Prospective homebuyers see the Armor name in a wide array of media, including T.V.,
radio, magazines, newspapers, outdoor advertising and numerous media sponsorships.
– Debbie Kirkland and other Armor agents budget the highest advertising exposure each year
so homebuyers recognize the sign in your front yard.
• Local Advertising
– Print
– Periodicals
– BLOGS
– Video
– Social Media Niches
– Specialty Websites

Relocation Resources
Ask me how I can help!
Through our relocation resources, we have preferential access to
buyers moving here from throughout North America.
Leading Real Estate Companies of The World
• Serves serves nearly 900 corporate clients, including Fortune 500
companies.
• This relocation program related assistance for more than 256,000 transferees
and their families last year.
• National and International:
– Consulting services
– Home sale
– Household goods movement
– Home finding

Armor Realty of Tallahassee, Inc. is one of
over 700 independent real estate brokerage
firm members across the world in this
network.
“Because the affiliates of Leading Real
Estate Companies of the World are all
locally or regionally branded firms, the
power of the network is not always obvious,
but the numbers tell the story. Real estate
remains a local business, and these
outstanding brokerage firms continue to
demonstrate market dominance.”
Leading RE led the list of top 500
companies in the country in terms of sales
units and volume in 2006 – over 1.3 million
transaction sides. Over 400 Billion in total
sales volume!
We are proud to be among this companies
outstanding producers.

Debbie On the Web
My Websites:
HomeSalesofTallahassee.com, RetireToTallahassee.com,
TallahasseeVeterans.com, TallahasseeRealEstateSales.com
• Facebook, Specialty Pages
– Open house Tallahassee
– Equestrian Homes of Tallahassee Florida
– 365 Things To do In Tallahassee
• Tallahassee Photos on Posterous
• Animoto Video Presentations
• Videos of Your Home on FloridaSunSales1-You Tube
• Posts on Twitter (Florida Sun Sales)
• LinkedIn
• Active Rain
• WCTV.TV Open House
• Homefinder.com
• Blogger on multiple sites as guest expert

How Much Is My Home Worth?
Market Statistics
Definition of Market Value:
“A Fair market value is often an estimate of what a willing buyer would pay to a
willing seller, both in a free market, for an asset or any piece of real property.”
Remember these few things if nothing else:
•Market Statistics are used by Appraisers
•Appraisals are ordered by Lenders
•Lenders WILL protect their investment
•Lenders will NOT loan money to buyers on homes over an Appraised Value
•You WILL NOT sell your home in today’s market if it is priced OVER Market Value
There is NO SUCH THING as a Bad Offer
My Sellers PROMISE to counter any offer not suitable the first time around.
An offer is simply a point of beginning.

Understanding Market Value
Market-sensitive pricing can be the key to maximum market
exposure and, ultimately, a satisfactory sale.
• The existing pool of prospective buyers determines a property’s
value based on:
– Location, design, amenities and condition.
– Availability of comparable (competing) properties.
– Economic conditions that affect real property transactions.
• Factors that have little or no influence on the market value of a
house include:
– The price the seller originally paid for the property.
– The seller’s expected net proceeds.
– The amount spent on certain improvements.
• The impact of accurate pricing:
– Properties priced within market range generate more showings and
offers, and sell in a shorter period of time.
– Properties priced too high have a difficult time selling.

Determining a
Market-Ready Price
An impartial evaluation of market activity is the most effective way to estimate
a property's potential selling price.
A Comparative Market Analysis considers similar properties that:
1. Have sold in the recent past
2. Are currently on the market
3. Failed to sell
As your Realtor, it is my
business to know why
homes used in a market
analysis have either sold or
failed to sell. I can explain
this to you.
Pricing, Days on Market are
significant negotiating
factors used by agents when
showing your home to their
buyers!

Overpricing Can Kill Your Sale
An asking price that is beyond market range can adversely
affect the marketing of a property.
• Fewer buyers are attracted,
and fewer offers received.
• Marketing time is prolonged,
and initial marketing momentum
is lost.
• The property attracts "lookers"
and helps competing houses
look better by comparison.
• If a property does sell above true
market value, it may not appraise,
and the buyers may not be able
to secure a loan.
• The property will eventually sell
below market value.

3 Elements of A Listing
PRICE

CONDITION

Leon County
MARKETING

Today’s Buyers Look Here
Multi-Media
Social Media

They Talk Like This
We’ve Come a Long
Way,..

So What If They Could See
Your Home….. This Way
Using Current
Marketing Innovations

…Or This Way,…
Or Are You Still Hung
Up On Seeing This?
One day in a local paper,..
This small,.. One day.

Multi-Media Marketing
Get Exposure!

I want to help YOU sell your home!
I am dedicated to working with you, to providing you with a listing
service that is unprecedented.
I will bring enthusiasm, professionalism and innovation into a market
that is more competitive than ever before.
Your satisfaction, your confidence and your referrals are my ultimate
rewards.
Thank you for your time in allowing me to give this most
important and valuable presentation.

The Right Exposure in the
Right Places

Debbie Kirkland
Pleased to showcase your home.
Pleased to Help You Sell Your Home
Take a look
At a sample
marketing
Video
http://video214.com/play/OtU360DeLkC6
rEWNkrSZYA/s/dark

Debbie Kirkland, Realtor - Marketing Proposal 2013

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Debbie Kirkland, Realtor - Marketing Proposal 2013