1. Deborah Williams
4 Tachbrook Road, Feltham, Middlesex, TW14 9NX
dmwilma@me.com
07960 586289
KEY SKILLS
• Leadership Qualities- Leadership, Judgement, Communication, Teamwork
• Business Qualities- Customer service orientation, Commercial Awareness, Planning
and Organisation Sales ability, Technical/professional
• Personal Qualities – Integrity, Impact, Culture Fit, Maturity, Flexibility/Adaptability,
Results Orientation.
EMPLOYMENT
Sept. 2005-Jun 2015 Fortnum and Mason Plc
UK Airport Sales Coordinator and Store Manager
• First point of contact and trouble shooter for airport wholesale clients, World Duty Free
Group management in head office, terminals and Fortnum and Mason staff in all
terminals.
• Sales planning and working with wholesale customers on forecasting
• Visual merchandising and space allocation according to F&M guidelines
• Management of F&M staff located in Terminal 3 and 5 and New Heathrow store
• Work with commercial head of International, International sales & marketing assistant
and Buyers on new airport offerings and proposals.
• Development and execution in conjunction with the International sales and marketing
assistant of a sales and promotional plan for the airport retail and analysis of
performance.
• To conduct regular reviews/updates of competitor activity and drive through
recommendations on improvements to drive F&M sales.
• Continuous updates with the Piccadilly team on new products, airport/product sales
performance, recommendations.
• Execution of promotional activity in conjunction with the F&M marketing team and
other activity to drive sell- through
• Monthly reviews with staff to help develop at current levels and keep them motivated,
this includes staff team building days out, organizing training with suppliers/buyers,
giving team opportunities to progress at current levels thus increasing motivation among
them.
• High levels of customized customer service.
• Team player at all levels.
• Regular staff appraisals at team meetings and one-to-ones with reward incentives.
Oct 2003-Sept 2005 Kurt Geiger Heathrow
Supervisor
• Day to day running of the store which included cashing up opening and closing the store
and monitoring sales.
• Stock management including control of company inventory and ensuring all deliveries
were correct and any discrepancies reported I also did allot of Visual merchandising and
stock control replenishment control

2. • Staff training including product knowledge ,returns and basic Heathrow policy’s
• Health and safely and customer service standards
• Customer liaison and customer service
07/02_10/03 Pringle of Scotland Heathrow
Assistant Manager
• Day to day running of the store which included cashing up opening and closing the store.
• Meeting all targets and creating staff incentives as well as monitoring them while keeping
up company standards.
• Daily stock counts so I could manually order stock when it is needed in the store as well
as customer requests.
• Attending all monthly baa meetings and issuing staff passes when needed.
• Head office visits to attend training so I could pass information to the staff on new
products.
• Health and safety issues where appropriate
• Ensured that time was spent on shop floor regularly engaging in high levels of
customized customer service to lead by example and ensuring that momentum is
maintained by the team to continuously thrive sales performances.
10/98 – 07/02 Hackett Heathrow
Assistant Manager
• All paperwork and administration as required including weekly and monthly banking
payroll.
• Control of all appropriate costs
• Work with store manager to implement new products to sell by restructuring display.
• Training in bespoke measurements of customers so suits can be ordered.
• Opening and closing of the store and regular till checks
• Every day running of the store (when manager is in or out) and managing the rotas.
05/95 – 10/98 Whittards of Chelsea Heathrow
Store Manager
• Staff rota’s
• Banking
• Opening and closing the store
• Customer complaints
• Daily shop promotions including tasting
• Interviewing and recruiting staff.
• Responsible for the day to day running of the store[z
EDUCATION
1979 – 1984 Longford Comprehensive Felltham
INTERESTS
Enjoys reading, music festivals spending time with family and friends and enjoys socialising and
meeting new people.