Deborah Yeo Portfolio

HELLO, I’M DEBORAH YEO
I’D LIKE TO SHOW YOU SOMETHING I DID...
HOPE YOU LIKE IT.

ABOUT ME
Hello, I’m a 20 visual communication graduate
just getting started in the industry. I do graphic
design, visual merchandising and videography.
I love to create meaningful designs and crafts
that can touch people’s hearts.
75%
70%
65%
50%
Craft
Illustrator
Video Editing
Photoshop

PROJECT RECONNECT
Young working parents are unknowingly not spending
enough quality time with their children. This campaign
is to raise the awareness of young working parents
missing out too much of their children’s life.
I created a short clip to advertise about the campaign.
Using social platforms like youtube and facebook. It is
to attract the young working adults that are always
hooked on to the social websites.
a.
b.
c.
d.
e.
01

CAMPAIGN
POSTERS
I also created a set of posters that questions
my target audiences if they are missing out
on their children’s lives. Through the posters
I want to trigger the parents to realise their
awkward situation with their children are
caused by their busy schedule at work.

This simple wall calendar is made to aid my
target audience in planning their time with
their children. The calendar can be placed in
the living room so that all family members
can see. Allowing all of them to take note of
the specific date that they have allocated to
spend together.
S M T W T F S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
JANUARY
S M T W T F S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
FEBRUARY
S M T W T F S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
MARCH
The best thing to spend on your children is your time. —Louise Hart
S M T W T F S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
MAY
S M T W T F S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
JUNE
S M T W T F S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
APRIL
You have a lifetime to work, but children are only young once. —Polish Proverb
CALENDAR
ITS TIME TO TAKE A DAY OFF,
RECONNECT WITH YOUR CHILDREN!
PROJECT RECONNECT
2015 CALENDAR

02 ALICE IN WONDERLAND
This is a school project on themetical design
for Tangs. It is a fusion of Alice in Wonderland
and the Mid-Autumn Festival. This thought of
mixing two very different things together came
from Tangs itself. Tangs building has maintain
its cultural traditional look. Yet the inside of the
building is filled with mordern design. Thus
Tangs has inspired me to come up with this
fusion of the English famous story and our own
famous Chinese culture.

WINDOW
DISPLAY
Left Window
Right Window
These are displays and
graphics specifically
designed for the fushion
theme. The giant tea
cups contain a mix of
English tea cups and
Chinese tea cups

INTERIOR &
MERCHANDISE
For the promotional illustration
I used only Chinese teapots
and Chinese lamp light to
create the excitement flowing
out from the door that passes
through the Wonderland.
MID-AUTUMN
IN WONDERLAND
TANGS THE FESTIVE STORE

03 RISIS
This is a group project for Risis window display
at botanic garden. Swan represents and bear
the meaning of love relationship between the
garden lovers and Singapore Botanic Garden.
As we are modernizing, the garden stays the
same holding memories. The swan gracefully
lives in the botanical garden grounding herself
with balance and elegance.Through the
window display I wish to potray the image that
Risis produces sentimental products that holds
alot of value.

04 SNUPPED SG50
This is a group project to celebrate SG50. We are
tasked to design a pop up store for the specific
company we have selectd. Snupped is a company
that only trades online, they ship their products
to their customers after taking orders online.
Making use of this concept as the inspirations we
created a pop up store for Snupped using the
shipping container as the structure.
celebrate
with
SNUPPED
celebrate
with
SNUPPED
celebrate
with
SNUPPED
celebrate
with
SNUPPED
Happy 50th Birthday SingaporeHappy 50th Birthday Singapore
Thank You
for celebrating this
joyous occasion with
SNUPPED!
iphone 5/5s iphone 5/5s iphone 5/5s iphone 5/5s iphone 5/5s
laptop bag 13 inch
laptop bag 13 inch
laptop bag 15 inch
laptop bag 15 inch
laptop bag 17 inch
laptop bag 17 inch
ipad ipadipad
ipad ipadipad
ipad ipadipad
ipad ipadipad
ipad ipadipad
ipad ipadipad
PHONE COVER
LAPTOP SLEEVE IPAD COVER
PHONE COVER
SNUPPED

This pop up store is also to celebrate
Singapore’s jubilee. Therefore we are
holding an event to allow customers
who bought any Snupped products
from the pop up store to unleash their
creativity and their wishes on a black
phone cover and paste it to our truck.
JUBILEE EVENT

05 PEONARAKAN
This is a project to design a logo for a jewelry
company’s new Peranakan line of products.
Peony and butterfly are common motifs in Peranakan culture.The peony
with its soft pink petals in Peranakan culture usually symbolizes spring and
beauty the butterfly, with its bright and large beautifulwings symbolizing
youth and life.In my design I am focusing on Peranakan women. Peranakan
women are like the peony, soft and delicate. They are able to attract
others attention, just like how butterflies are attracted to bright and sweet
coloured peonies.

Luggage Tag Coaster Umbrella
Keychain Polo Shirt
ScarfWater Bottle
Handbag Hook
COLLATERALS
StickerStaff Badge
Loyalty Card
Receipt, Name card and Loyalty Card Holder
Loyalty Card
Name Card
Receipt
PeonarakanThank You
Location
Operation Time
Contact No.
Name Card
Envolope
Letterhead
Peonarakan
Gift Box
Carrier
Peonarakan
Loyalty Card
Thank you for being loyal!

06 SILOSO BEACH
RESORT
This is a logo design project for Siloso
Beach Resort. The waves on the beach
inspired me to combine the letter ‘S’
with the waves. The way the waves are
curved inwards its like welcoming the
customers into the the resort.
Siloso Beach Resort
Blending Life And Leisure

Siloso Beach Resort
• Blending Life And Leisure •
The Siloso Beach Resort is famous for their
natural habitat mearged within the resort’s
premises. Likewise for their salt pool.
Therefore this design incorprated a water
droplet, a leaf and waves. The three wave
lines represents the three ‘R’s; recycle,
reduce and reuse. Reminding people of the
Siloso Beach Resort’s eco motive everytime
they see this logo.

MY PASSIONATE
WORK
07
This is a secondary team project. My team
participated in the 2012 Schools Digital Media
Award competition. Our entry byt he name of:
Unwanted won us an gold award.
It is a story about an unwanted girl abandoned
by her father during his divorce. She is left with
her stepmother who treats her badly. Her
classmates laugh and bully her over this, while
the girl suffer in silence.
Video Link:
http://tinyurl.com/pep6gno

MY JOY
IN CRAFTS
08
I love to customise things as I belive that
everyone should own something that
reflects their personality. Beside is a
laptop bag that I customised for my
friend. I sew her choice of cloth onto her
existing laptop bag to call it her own.

My email
deborahyeo96@gmail.com
My hotline
97234786
Where I live
Blk 325 Jurong East
St 31 #08-196
S’600325

Deborah Yeo Portfolio

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