Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. Trulia's Locoya Hill covers how Keller Williams associates can succeed when they take advantage of the emerging mobile market.

1. How Agents Win
with Mobile
Locoya Hill
Event Manager, Trulia
lhill@trulia.com

2. Agenda
• The Mobile Revolution
• The Evolution of Real Estate
• How Agents Win

3. The Mobile Revolution
3

4. Consumers Are Using Phones Like Never Before
4
31%
U.S. adults prefer
to be reached by
text message
90
Million Americans
will use a tablet
device in 2014
91%
Americans have
their mobile device
within reach 24/7

5. Mobile Technology Is Integrating Further Into Our Lives

6. Information Availability Changes How People Explore

7. Connectivity Brings Positive Economic Effects

8. Offline
Listings
1990s
The Evolution of Real Estate
8
Web
Information
Early 2000s
Mobile, Social, Big Data
Insights
Today

9. Mobile Technology = More Engaged Consumers
9
60%
More Likely to
Contact Agent
70%
Mobile searches
result in action
60%
More time on
Trulia iPad app
than PC

10. Rich Relevant Data In The Palm Of Your Hand
10
Great schools
Price just dropped
$
Easy commute

11. Mobile Consumers Are Ready To Connect
11

12. How Agents Win

13. Agents Must Reach Consumers At Moment Of Need
13
The Majority Research & Select an Agent in Just One Day
and Interview Only One Agent
Up to 1.5 Years of Online Research
BUYERSSELLERS
13.8 Months 1.5 Mo 5.0 Months
18.5 Months 1 Mo 1 Mo
Select An
Agent
Buy/Sell
Home
Start of
Process
Source: Hebert Research, 2012

14. Are Your Listings Available on Mobile?

15. How Good Is Your Digital Resume?

16. Where Are You Investing Your Advertising Dollars?
11 M
Unique Users
Use Trulia’s
Mobile Apps
Each Month
60%
More Likely to
Contact Agent
122%
Trulia’s Mobile
Traffic Increased
This Past Year

17. Move Quickly To Capture The ‘Now’ Consumer
17
Agents who respond to leads in minutes
have double the conversion rate

18. Apps Help Accelerate Success
Prospecting & Leads
Conversion
Storage & Efficiencies
18

19. Nurture Prospects Who Aren’t Sales Ready

20. Your Keys to Success
• Understand and embrace the mobile consumer
• Be visible and respond quickly
• Keep an eye on what’s next
20

21. Thank you!