7. #1 BIG DATA
The rise of the death star!
Marketeers become data geeks
8. #1 BIG DATA
SEM CRM MAIL INBOUND
Channels are often silos,
consumers go from one to the other
They have to merge to be able
to make better decisions
10. #2 CONVERSION ATTRIBUTION
What do we see?
’Attribution modeling': Marketers have been over valuing the last click.
• With all the data in place, marketers should take a more holistic approach
to what's called attribution tracking -- the process of assigning a specific
value to a marketing action that results in a conversion
• Main goal or diver is lower acquisition costs!
11.
12. #3 DESIGN IS KING
? ?
What do we see?
?
Big Pictures
?
Large Homepages ? ?
Cinemagraph
Responsive Design
20. #5 EARNED vs BOUGHT MEDIA
BOUGHT
MEDIA
Advertising,
Television, Bannering,
Radio, Sponsorship,
Paid search
21. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
Advertising, MEDIA Websites, SEO,
Television, Bannering, E-mail, Apps,
Radio, Sponsorship, social networks,
Paid search communities, content,
service extension
22. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
Advertising, MEDIA Websites, SEO,
Television, Bannering, E-mail, Apps,
Radio, Sponsorship, social networks,
Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content,
Twitter, Blogs, Comments, E-mail service extension
23. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
Advertising, MEDIA Websites, SEO,
Television, Bannering, E-mail, Apps,
Radio, Sponsorship, social networks,
Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content,
Twitter, Blogs, Comments, E-mail service extension
STRANGERS FANS CONVERSION CUSTOMERS
24. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
MEDIA
WHAT WOULD YOU BELIEVE?
1. What the brand tells about the brand
2. Or what a friend tells about the brand?
