Exploiter la puissance des réseaux sociaux pour cibler, engager et fidéliser ses clients ? Cela ne fait plus aucun doute. Toutes les entreprises en sont aujourd’hui convaincues. Ce qui est bon pour les clients l’est aussi pour les collaborateurs. Quel est l’impact des réseaux sociaux d’entreprise sur leur organisation interne ? Comment améliorent-ils la productivité ? Comment créer facilement un espace de collaboration avec des clients, des partenaires… en toute sécurité ? Georg Ell, EMEA General Manager de Yammer nous présentera les enjeux de cette nouvelle communication d’entreprise, au travers de cas concrets d’entreprise ayant déjà adopté ces nouveaux usages, et répondra à vos questions.
2. Yammer in Brief
› First mover and leader in ESN with 6+ million registered users
› Used by over 85% of the Fortune 500 companies
› Around 400 employees, with offices in US, UK, and Australia
› In 150+ countries and 23 languages
› Enterprise software built for and loved by users
› Acquired by Microsoft for $1.2bn and now part of the Office Division
Leader Leader
Cloud Collaboration
Magic Quadrant for Social Software in the
The Forrester Mobile Wave
Workplace The Forrester Activities Streams
Winner Top 50
The Forrester Groundswell Award Venture Backed Companies
Game-Changer: Innovation Application
Innovation Software Company to Watch
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7. The “Big Four” What Speed Means…
• Decision making
Big Data Cloud
Right Decision? TCO?
• Project completion
• Research & Ideas
Speed! • Sharing results
• Matching supply/demand
Social Mobile • Customer response
Collaboration? Productivity? • Customer satisfaction
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11. The Business Value of Social
Four Scenarios from our most successful customers
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12. Team Collaboration
Teams need to connect, learn from each other, and thrive in a world of rapid change.
Sales Marketing
Finance
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13. Employee Engagement
Remove communication barriers and give employees a voice, information,
and the tools they need to take your business to the next level.
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14. Business Agility
Innovate and adapt when launching new products, merge cultures during an
acquisition, and accelerate your transformation.
CUSTOMERS COMPANIES Employees
PARTNERS
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15. Social Intranet
Traditional Intranets offer great capabilities for publishing content and providing
access to structured information. Social brings these intranets to life with fresh
discussions and active communities.
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16. Value Beyond Boundaries
• Build a B2B customer
community
• Collaborate with partners
on joint initiatives
• Manage vendors to
streamline operations
• Connect with retailers to
optimize sales
• Stay connected to Alumni
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18. Response to the Dynamics CRM
activity show up on the Yammer
feed
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19. Transform your business by connecting employees, partners, and customers
New experiences that combine social, collaboration, email, and UC
across devices and services
Pervasive social layer connecting people, content, and business
data
Enterprise-class platform for security, management, and
compliance
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20% Virality Tipping Point – staff start to sort out problems (if you empower them)Email bottlenecks decision making through middle management – Social starts to show the efficiency gains in removing that bottleneck, but requires cultural change to allow it to happen. Retail – connecting HQ to shop floor, and shop floor managers to each other to optimize display, supply chain etc.Capgemini - Self-Scheduling via Yammer – right person / right role. Customer & Employee satisfaction. TfL – connecting travel ambassadors at the Olympics, another scheduling example (Olympic Park at short notice)Big Oil Company – connecting people across the whole process, oil from ground to customer
FOCUS ON THE USER!!!
Business Value of Social - Changing the way we work togetherSocial has clearly rewired the way we communicate in our personal lives, and businesses that have started adopting social in the enterprise are seeing it change the way people get things done at work. The basic premise of social technologies is around open conversations and personal connections. In a world where the pace of innovation has increased dramatically over the last few decades, agility is key. Open conversations and personal connections increase the agility of an organization by helping people connect the dots in an ever-changing world. Customers that have embraced Enterprise Social are driving real business results with social networking, and are “transforming their businesses”. A lot of it is because they embracethe idea that open conversations and personal connections could help them with their most important strategic initiatives. These customers recognize that the only way they can keep up with the pace of change in their industries is to trust their people, and empower them to organize and decide "in the moment." And for these companies, Enterprise Social ismuch more than a newsfeed. It’s a way to change the way their people work together. Companies use Yammer for addressing every imaginable business need, ranging from connecting store managers in a retail operation , to coordinating R&D projects with external partners, and to managing logistics for complex shipping operations….just to name a few examples .We’ve identifiedfour business scenarios that seem to resonate across customers & industries, through which companies are able to drive value from Enterprise Social : improving team collaboration, increasing employee engagement, enhancing business agility, and building a social intranet.
The Social Layer TodayAs a first step toward the vision of the Social Layer, Yammer introduced ways to both embed the Yammer feed in any biz apps, as well as bring updates from different biz apps into the Yammer feed leveraging open graph.Integrate & Embed: Social isn’t the destination – and it’s crucial that the places we get our work done, including key LOB applications are able to utilize social data both to ENRICH their own experiences through embedding social content (example: Adding a discussion thread to a LOB process), and ensure that social data isn’t silo’d and can be interacted with by users in other applications and experiences through Social Graph integration.