Toastmasters Ballina Public Relations Promotional Presentation. Prepared by Declan Coleman

1. Promoting
Ballina Toastmasters
Declan Coleman VP PR
11th September 2014

2. Social Media Platforms

3. http://www.ballinatoastmasters.com/

4. https://www.facebook.com

5. https://www.linkedin.com/

6.  140 characters per tweet: Ensure that it grabs attention
 Find and ‘follow’ other local Toastmaster Twitter accounts
 ‘Follow’ people of interest to get noticed
https://twitter.com/TMBallina

7. YouTube
 Remember the sound and picture quality
 Consider setting up a closed site for members to watch
their speeches
 Don’t use videos from Toastmasters International

9. Ideas worth borrowing ?
 Wine Tasting event
 Book Club
 Consider guests first three meetings free
 Local hero as guest speaker well publicised
 Toastmasters – speeches Get a member on video, so we
can see their progression from 1-10 speeches.

10. Promote the Club
Get everyone in Ballina Toastmasters club involved; posting on
the page, liking, commenting, sharing & tagging the page
Social media goes viral when it’s a team effort

11. Radio Interviews Tips
 You can ask the journalist what the first question is going to be.
 Practice your answers before you do the interview
 Work out in advance what key messages you want to get across
 Radio is over in moments!

12. Press Releases
Sending out press releases to the media on
behalf of your Toastmasters club.
Action Plan to get noticed:
 Take out a blank sheet of paper
 Write out your story in two paragraphs
 Pick up the phone and RING the journalist

13. Ballina 2014/15 challenges
 Challenge 1: Update Facebook page at least once a fortnight for the rest
of the Toastmasters year
 Challenge 2: Prepare packs with magazine to hand out to guests.
 Challenge 3: Visit Local companies (Hollister, Coke etc.) and publicise
Toastmasters by asking to place a poster in the canteen.
 Challenge 4: Prepare a video giving non-members a flavour of what it’s
like to come to one of your Toastmaster meetings
 Challenge 5 – Do one more radio interview this year than we did last
year.

14. Toastmaster Goodies
 Guest Packet comes in a presentation folder and includes:
 Find Your Voice.
 All About Toastmasters
 Promotional Bookmark
 The Benefits of Toastmasters Membership Flier
 Order most of the material online for free, include a Toastmaster
magazine, meeting agenda for the year, information about our
club.

15. Free Ebook
http://paidspeakersbook.com