Version 2 BAM change descriptions

1. Further refinement, detail and focus for the Business Advantage Model. Updated to align
with forthcoming book release “An entrepreneurs Roadmap”. Enhancements applied to the
Model and elaborated in the book and process guides include:
Stage 2 (Creating Advantage – Verification of business proposition)
 Cell 2-6 (Governance - Compliance)
o Commercial & Operational Controls Update
Stage 3 (Proving Advantage – Confirmation of viable, scalable business)
 Cell 3-2 (Solution – Competitive)
o Elaboration of Product/Service Management
o Elaboration of Release Management
 Cell 3-7 (Financial – Profit)
o Reconciliation of financial planning with financial performance
Stage 4 (Protecting-Securing)
 Cell 4-2 (Customer – Value)
o Elaboration of CRM
o Introduces the total customer experience
 Cell 4-5 (Team – Competence)
o Dealing with Fiefdoms, Ivory Towers & Poor performers
Stage 5 (Leveraging – Scaling)
 Cell 5-3 (Customer – Value)
o Elaborates structure and relationship to business type
o Introduces e-business models
 Cell 5-5 (Team – Competence)
o Elaborates Collaboration & Platforms to release talent
o Moves Collaboration from stage 6 to stage 5
 Cell 5-6 (Governance – Compliance)
o Introduces inorganic growth options & process
o Elaborates the boards role in M & A
 Cell 5-7 (Finance-Profit)
o Elaborates Treasury role in Financial planning & control
o Elaborates Cash, Foreign Exchange & Cash Management
Stage 6 (Changing – Innovation)
 Cell 6-4 (Market – Brand)
o Elaborates Brand Management and protection during scaling
 Cell 6-5 (Team – Competence)
o Extensive elaboration on strategic change management
 Cell 6-7 (Finance & Profit)
o Introduces Value measurement (Financial & Non Financial)
o Elaborates How to Value a company
o Introduces connecting change investment with Value creation
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