1. HOW TO START A
SUCCESSFUL HOME
BASED BUSINESS
November 14, 2010

2. What do you want to do?
• Identify the PASSION
• Do your what you are GOOD at
• Business
• Hobby

3. How do you Start
a Home Based Business?
• Set up an office with desk, chair, and file cabinet
• Use your cell phone (change messaging)
• Create business cards
• Network like crazy and pass out the cards
• Consider whether you are going to do this
• PT, FT, as a hobby
• If giving up job, old employer might be a good start

4. Where should You Start Your Business?
• Obviously, at home!
• Separate room with door is preferable
• Set hours, especially if have family
• Try to not take calls after hours
• Set up PO Box for Privacy

5. When is a good time
to Start a Business?
• Write a BUSINESS PLAN
• Have some monies set aside
• Network like crazy
• NOW is the perfect time

6. Why Start a New Business?
• Freedom
• No limit on how much money you make
• Choose clients
• Set own hours

7. Resources to get you Started
• Talk to Friends and Family – get their support and input
• Go and see SCORE
• Register your Business Name with the State
• Create a Website
• Put together Prospect List
• Join Linked In and Start Calling Prospects

8. Set Goals
• Have a Yearly Retreat with a Revenue Goal
• Set Monthly Goal
• Number of Calls
• Revenue Objectives
• Set Weekly Goals
• How many phone calls do you need to make?
• How many appointments?
• Close Ratio?

9. Biggest Problems with Small Business
• Pipeline
• Keeping Clients
• Too Many Clients
• Need to have Subcontractors
• Be honest

10. What about Pricing?
• Figure out Your Total Costs
• Figure out Your Value
• Certifications
• Education
• Knowledge
• Don’t Settle for Less
• Worst Case: Break down current hourly salary and add
33% for benefits

11. What about Pricing?
• Figure out Your Total Costs
• Figure out Your Value
• Certifications
• Education
• Knowledge
• Don’t Settle for Less
• Worst Case: Break down current hourly salary and add
33% for benefits

12. What about Promotion?
• Business Card is Must Have
• Dedicated Phone with messaging
• PO Box
• Website
• Email Address that isn’t goofy
• Use Google Analytics to Measure Goals
• Join Professional Associations that make Sense