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Senate Group

Hamilton van Breda     November 2012
Head of Retail Sales
TAA Philosophy, Process
and People
Our Investment philosophy


We are prudent value investors

Valuation based approach to pricing of assets
    • Use known facts (historical and current data), rather than trying to
       forecast the future
    • Use long run anchors of where assets should be priced and buy when
       the current valuation is below the fair value.

Construct portfolios on risk conscious basis

Consistent philosophy & unemotional application of process will lead to
consistent performance
Asset Allocation in practice


First step – establish a long run fair value for each asset class




                                                                    4
Long Run Equilibrium Assumptions for South African Assets

                                         Term           Inflation             Default       Property risk      Equity risk
                                       premium          premium              premium          premium           premium
                            9.00
                                                                                                                              8.00
                            8.00
                                                                                                            6.75
                            7.00
 Increasing Real Returns




                            6.00
                                                                                          5.00
                            5.00

                            4.00                                      3.50
                                                 2.75
                            3.00    2.50


                            2.00

                            1.00

                            0.00
                                   Cash      Index-linked       Government              Corporate       Property             Equity
                                                Bonds             Bonds                 Bonds (A)

                                                                    Increasing risk
Source: Prudential Portfolio Managers                                                                              5
Asset Allocation in practice


First step – establish a long run fair value for each asset class

Second step – compare the current valuation to these long run anchors

    • Looking for significant relative mis-pricing of assets

    • Identifying situations where:

         • perceptions of risk temporarily shift

         • price moves exaggerate fundamental developments

         • fundamental expectations themselves subject to biases




                                                                    6
Current SA returns vs. equilibrium
    Increasing Real returns




                                                      Increasing risk
Source: Prudential Portfolio Managers – 05.11.2012
Investment Process Overview


The local Asset Allocation team, in conjunction with Prudential’s global teams, decides on
exposure to individual markets, asset allocation, government vs corporate bonds and currencies




   Bi-weekly Asset
                                                                                Quarterly GMF
      Allocation                 Asset Allocation Team                           meetings in
      meetings
                                       Marc Beckenstrater                         London

                                            David Knee
Ad-hoc discussions                                                              Intra-quarterly
                                          Michael Moyle                        teleconferences
  in response to
market movements                           Albert Arntz                        with London and
                                                                                  Singapore
                                          Grace Debeila
Global Asset Allocation Specialists


                                            Global
                                Tactical Asset Allocation Team

     South African Team                    London Team                       Asian Team
                                              John Betteridge               Kelvin Blacklock
           David Knee                Director of Portfolio Management          CIO, GAA
      Head of Fixed Income                         Group
          Head of TAA                                                          Joanna Ong
                                             Dave Fishwick                 Investment Director
                                       Head of Global Macro Team
       Marc Beckenstrater
                                                                               Riki Frindos
     Chief Investment Officer                Tony Gaughan
                                           Managing Director               Investment Director
                                       Head of Global Macro Team
         Michael Moyle                                                       Nicholas Ferres
       Head of Real Return                   Eric Lonergan                 Investment Director
                                           Macro Team Member
          Albert Arntz                                                      Rajagopal Raman
        Portfolio Manager                    Jenny Rodgers                 Quantitative Analyst
                                          Global Equity Analysis
          Grace Debeila                                                        Amod Shah
                                                Juan Nevado
           TAA Analyst              Director of Strategy and Economics
                                                                         Junior Portfolio Manager

                                              Tony Finding                    Florence Yap
                                                Analyst                     Product Manager
Market Valuations
Investors paying very high price for supposed risk free assets

                                UK Earnings Yield versus Real Required Rate of Return on 10Y Government Bond
                    16.0%
                                                                                            UK EY1                                                   UK 10yr Real Bond Yield
                    14.0%

                    12.0%

                    10.0%

                    8.0%
     Real Yield %




                    6.0%

                    4.0%

                    2.0%

                    0.0%

                    -2.0%
                            31-Jan-90

                                        31-Jan-91

                                                    31-Jan-92

                                                                31-Jan-93

                                                                            31-Jan-94

                                                                                        31-Jan-95

                                                                                                    31-Jan-96

                                                                                                                31-Jan-97

                                                                                                                            31-Jan-98

                                                                                                                                        31-Jan-99

                                                                                                                                                    31-Jan-00

                                                                                                                                                                31-Jan-01

                                                                                                                                                                            31-Jan-02

                                                                                                                                                                                        31-Jan-03

                                                                                                                                                                                                    31-Jan-04

                                                                                                                                                                                                                31-Jan-05

                                                                                                                                                                                                                            31-Jan-06

                                                                                                                                                                                                                                        31-Jan-07

                                                                                                                                                                                                                                                    31-Jan-08

                                                                                                                                                                                                                                                                31-Jan-09

                                                                                                                                                                                                                                                                            31-Jan-10

                                                                                                                                                                                                                                                                                        31-Jan-11

                                                                                                                                                                                                                                                                                                    31-Jan-12
Source: Datastream , Factset and Bloomberg – 30.09.2012                                                                 Growth pessimism at multi-decade high
Current global valuation relative to equilibrium




Source: M&G Investments and Prudential Portfolio Managers – 05.11.2012
FTSE/JSE All Share Index
      Price and Earnings




Source: I-Net Bridge, Bloombergs, Prudential Estimates
0.0
                                              0.5
                                                    1.0
                                                          1.5
                                                                2.0
                                                                            3.0
                                                                                  3.5
                                                                                        4.0
                                                                                                                    4.5




                                                                      2.5
                               Jan 80
                               Jan 81
                               Jan 82
                               Jan 83
                               Jan 84




Source: Bloomberg 30.09.2012
                               Jan 85
                               Jan 86
                               Jan 87
                               Jan 88
                                                                                              SA Price to Book




                               Jan 89
                               Jan 90
                               Jan 91
                               Jan 92
                               Jan 93
                                                                                                                          World and SA Price to Book




                               Jan 94
                               Jan 95
                               Jan 96
                               Jan 97
                                                                                              World Price to Book




                               Jan 98
                               Jan 99
                               Jan 00
                               Jan 01
                               Jan 02
                               Jan 03
                               Jan 04
                               Jan 05
                               Jan 06
                               Jan 07
                               Jan 08
                               Jan 09
                               Jan 10
                               Jan 11
                               Jan 12
Average annual long-term (>10year) Treasury yields


  14%


  12%


  10%


    8%


    6%
                                                                                         Average: 5%


    4%


    2%                                                                                                                  10/10/2012
                                                                                                                        2.6%
         1800         1820        1840         1860        1880         1900      1920     1940    1960   1980   2000


Source: BofA Merrill Lynch Global Equity Strategy; US Treasury Composite; Haver
SA Corporate Bond Valuations




Source: Standard Bank
-2.5
                                      -1.5
                                                  -0.5
                                                             0.5
                                                                       1.5
                                                                                                         2.5




                                                         0
                                                                   1
                                                                             2




                                             -1



                                 -2
                    Jan 01
                    Apr 01




Source: Bloomberg
                     Jul 01
                    Oct 01
                    Jan 02
                    Apr 02
                     Jul 02
                    Oct 02
                    Jan 03
                    Apr 03
                     Jul 03
                    Oct 03
                                                                                                               SA Bond Valuation




                    Jan 04
                    Apr 04
                                                                                 SA10 less Equilibrium




                     Jul 04
                    Oct 04
                    Jan 05
                    Apr 05
                     Jul 05
                    Oct 05
                    Jan 06
                                                                                 Std Dev -1




                    Apr 06
                     Jul 06
                    Oct 06
                    Jan 07
                    Apr 07
                     Jul 07
                    Oct 07
                    Jan 08
                                                                                 Std Dev +1




                    Apr 08
                     Jul 08
                    Oct 08
                    Jan 09
                    Apr 09
                     Jul 09
                    Oct 09
                    Jan 10
                    Apr 10
                     Jul 10
                    Oct 10
                    Jan 11
                    Apr 11
                     Jul 11
                    Oct 11
                    Jan 12
                    Apr 12
                     Jul 12
                    Oct 12
SA Yield Curve Slope


                               10Y – cash

                               30Y – cash

                               30Y – 10Y




Source: I-Net Bridge
Breakeven Inflation


                            R208 - R197

                            Inflation




Source: I-Net Bridge
0.0
                                                                                0.5
                                                                                      1.0
                                                                                                  2.0
                                                                                                        2.5
                                                                                                              3.0
                                                                                                                    3.5
                                                                                                                          4.0
                                                                                                                                4.5
                                                                                                                                                                                    5.0




                                                                                            1.5
                                                                                                                                                                                                                   5.5
                                                                    Jan 02
                                                                    Apr 02
                                                                     Jul 02
                                                                    Oct 02
                                                                    Jan 03
                                                                    Apr 03
                                                                     Jul 03
                                                                    Oct 03
                                                                    Jan 04
                                                                    Apr 04
                                                                     Jul 04
                                                                    Oct 04
                                                                    Jan 05
                                                                    Apr 05
                                                                     Jul 05
                                                                    Oct 05




Source: I-Net Bridge and Prudential Portfolio Managers 30.09.2012
                                                                    Jan 06
                                                                    Apr 06
                                                                     Jul 06
                                                                    Oct 06
                                                                    Jan 07
                                                                    Apr 07
                                                                     Jul 07
                                                                    Oct 07
                                                                    Jan 08
                                                                    Apr 08
                                                                     Jul 08
                                                                    Oct 08
                                                                                                                                                                                                                         Inflation Linked Bond Yields vs Equilibrium




                                                                    Jan 09
                                                                                                                                                                                     Inflation Linked Bond Yield




                                                                    Apr 09
                                                                     Jul 09
                                                                    Oct 09
                                                                    Jan 10
                                                                    Apr 10
                                                                     Jul 10
                                                                                                                                 Prudential equilbruim for Inflation Linked Bonds




                                                                    Oct 10
                                                                    Jan 11
                                                                    Apr 11
                                                                     Jul 11
                                                                    Oct 11
                                                                    Jan 12
                                                                    Apr 12
                                                                     Jul 12
100
                                                                                                                   200
                                                                                                                                    300
                                                                                                                                          400
                                                                                                                                                500
                                                                                                                                                      600
                                                                                                                                                            700
                                                                                                                                                                  800
                                                                                                                                                                                         900




                                                                                              0
                                                                                  01 Jan 25
                                                                                  01 Jan 28
                                                                                  01 Jan 31
                                                                                  01 Jan 34
                                                                                  01 Jan 37
                                                                                  01 Jan 40
                                                                                  01 Jan 43
                                                                                  01 Jan 46
                                                                                                                                                                        US BBB Spreads




                                                                                  01 Jan 49
                                                                                  01 Jan 52
                                                                                  01 Jan 55
                                                                                  01 Jan 58
                                                                                  01 Jan 61
                                                                                  01 Jan 64
                                                                                                                                                                        SA A Spreads




                                                                                  01 Jan 67




Source: Morgan Stanley, Moody’s, The Yield Book, NBER , Bloomberg/Merrill Lynch
                                                                                  01 Jan 70
                                                                                  01 Jan 73
                                                                                  01 Jan 76
                                                                                                                                                                                               Global Credit Valuations Still Elevated




                                                                                  01 Jan 79
                                                                                  01 Jan 82
                                                                                  01 Jan 85
                                                                                  01 Jan 88
                                                                                  01 Jan 91
                                                                                  01 Jan 94
                                                                                  01 Jan 97
                                                                                  01 Jan 00
                                                                                  01 Jan 03
                                                                                  01 Jan 06
                                                                                  01 Jan 09
                                                                                  01 Jan 12
                                                                                                        SA = 141
                                                                                                                         US = 245
Performance




              Source: I-Net Bridge
SA Listed Property Investment Case


PPM Multi-Asset class funds have recently sold property and purchased downside protection

After these events our funds are broadly neutral weight the asset class
(i.e. balanced marginally overweight and real return underweight)

Negative
•  Absolute valuation expensive relative to historical levels

•   Weak office property fundamentals (high albeit stable vacancy factors)

•   Operating cost pressures

Positive
•  Property return prospects look reasonable against cash

•   Recovery in distribution growth expected in the coming year

•   Stable or improving retail and industrial property fundamentals
SA Property Valuation




Source: INET Bridge, Prudential Estimates
70
                                     80
                                          90
                                               100
                                                           120
                                                                 130
                                                                       140
                                                                             150
                                                                                   160
                                                                                         170




                                                     110
                       Dec 69
                       Dec 70
                       Dec 71




Source: I-Net Bridge
                       Dec 72
                       Dec 73
                       Dec 74
                       Dec 75
                       Dec 76
                       Dec 77
                       Dec 78
                       Dec 79
                       Dec 80
                       Dec 81
                       Dec 82
                       Dec 83
                       Dec 84
                       Dec 85
                       Dec 86
                       Dec 87
                       Dec 88
                       Dec 89
                       Dec 90
                       Dec 91
                                                                                               Rand Real Effective Exchange Rate




                       Dec 92
                       Dec 93
                       Dec 94
                       Dec 95
                       Dec 96
                       Dec 97
                       Dec 98
                       Dec 99
                       Dec 00
                       Dec 01
                       Dec 02
                       Dec 03
                       Dec 04
                       Dec 05
                       Dec 06
                       Dec 07
                       Dec 08
                       Dec 09
                       Dec 10
                       Dec 11
                       Dec 12
Risk – Return

                            9%
                                                                                                                         Dividend Maximiser
                            8%                                                                                           Fund
                                                                                                                             SA Equity
                            7%                                              Balanced
                                                                            Fund                                  SA Property
   Annualised Real Return




                            6%
                                                     Inflation                                          Foreign Equity
                            5%                       Plus Fund
                                      Enhanced
                            4%        Income
                                      Fund                                        Foreign Bonds
                            3%                            SA Bonds

                                               SA ILBs
                            2%       SA Cash                                             Foreign Cash

                            1%

                            0%
                              0.0%      2.5%       5.0%      7.5%     10.0%      12.5%       15.0%        17.5%      20.0%       22.5%        25.0%
                                                                     Annualised Standard Deviation
Source: INet Bridge, Prudential
Prudential Enhanced Income
Fund
Enhanced Income Strategic Benchmark


                                            Strategic Asset   Indicative
               Asset Class                    Allocation       Ranges
               SA Cash                           50%          0 to 100%
               SA ILBs                           10%          0 to 100%
               SA Government Bonds               10%          0 to 100%
               SA Corporate Bonds                15%          0 to 75%
               SA Property                       5%           0 to 25%
               International Fixed Income        10%          0 to 20%
               of which:
                 Government Bonds                5%           0 to 20%
                 Corporate Bonds                 5%           0 to 20%
               International Cash                0%
               Equity                            0%           0 to 10%
               Total                            100%



Source: Prudential Portfolio Managers
Enhanced Income Fund
     Performance (after fees) to 30 September 2012



                                                               ALBI
                                                     Fund                STEFI
                                                             1-3 Years

              3 months                               3.6%     1.7%       1.4%

              6 months                               6.7%     4.7%       2.8%

              12 months                              11.5%    9.2%       5.6%

              3 years                                10.6%    8.9%       6.3%

              Since inception 1 July 2009 (ann.)     10.7%    8.8%       6.2%




Source: Prudential Portfolio Managers, Morningstar
Enhanced Income Fund
      Asset Allocation as at 30 September 2012


                                              Fund Asset Allocation                  Strategic Asset Allocation
     60.0%


                       50%
     50.0%      48%



     40.0%

      35%
     30.0%

                                                                 23%
                 FRN




     20.0%
                                                                       15%
                                 12%
                                        10%           10%                                     9% 10%
     10.0%
                                                                              5% 5%
                                                 2%                                                                           1% 0%
                                                                                                                  0% 0%
      0.0%
                 SA Cash         SA ILBs      SA Government SA Corporate     SA Property   Foreign Bonds     Foreign Cash   Foreign Equity
                                                  Bonds        Bonds

Source: Prudential Portfolio Managers
Prudential Inflation Plus Fund
Inflation Plus Fund Objectives


Prime objective
• Outperform inflation by 5% per annum before fees over rolling 3
  year periods


Secondary objective
• Aim for no capital loss over a rolling 12 month period.
   (Best efforts; not guaranteed)
10.9%
                                                                          323.4
                                                   15.1%




                                                                                                 187.3
                                                   494.0




                                                                                                 5.7%




                                                                                                                          Sep-12
                                                                                                                          Jun-12
                                                                                                                          Mar-12
                                                                                                                          Dec-11
                                                                                                                          Sep-11
                                                                                                                          Jun-11
                                                                                                                          Mar-11
                                                                                                                          Dec-10
                                                                                                                          Sep-10
                                                                                                                          Jun-10
                                                                                                                          Mar-10
                                                                                                                          Dec-09
                                                                                                                          Sep-09
Performance since inception to 30 September 2012




                                                                                                                          Jun-09
                                                                                                                                   Inflation
                                                                                                                          Mar-09
                                                                                                                          Dec-08
                                                                                                                          Sep-08
                                                                                                                          Jun-08
                                                                                                                          Mar-08
                                                                                                                          Dec-07




                                                                                                                                   Objective
                                                                                                                          Sep-07
                                                                                                                          Jun-07




                                                                                                                                                        *Objective CPI+6% until 31 July 2009, CPI+5% from 1 August 2009.
                                                                                                                          Mar-07
                                                                                                                          Dec-06
                                                                                                                          Sep-06
                                                                                                                          Jun-06
                                                                                                                          Mar-06




                                                                                                                                   Pru Inflation Plus
                                                                                                                          Dec-05
                                                                                                                          Sep-05
                                                                                                                          Jun-05
                                                                                                                          Mar-05
                                                                                                                          Dec-04
                                                                                                                          Sep-04
                                                                                                                          Jun-04
Inflation Plus Fund




                                                                                                                          Mar-04
                                                                                                                          Dec-03
                                                                                                                          Sep-03
                                                                                                                          Jun-03
                                                                                                                          Mar-03
                                                                                                                          Dec-02
                                                                                                                          Sep-02
                                                                                                                          Jun-02
                                                                                                                          Mar-02
                                                                                                                          Dec-01
                                                                                                                          Sep-01
                                                                                                                          Jun-01




                                                                 400
                                                     480

                                                           440




                                                                         360

                                                                               320

                                                                                     280

                                                                                           240

                                                                                                 200

                                                                                                         160

                                                                                                               120

                                                                                                                     80
                                                                       R100 Initial Investment
Inflation Plus Fund Quarterly Returns


     20%                                                                                                     Fund     Equity    Bonds
                                                                                                Return        15.3%     16.4%     11.0%
                                                                                                Volatility     6.0%     18.1%      6.7%
     15%


     10%


      5%


      0%
             Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3
             01 02 02 03 03 04 04 05 05 06 06 07 07 08 08 09 09 10 10 11 11 12 12
     -5%


    -10%

                                              Prudential Inflation Plus Fund   Equity   Bonds
    -15%


    -20%


Source: INet, Prudential Portfolio Managers
Inflation Plus Fund
 Asset Allocation as at 30 September 2012

                            Fund Asset Allocation          Strategic Asset Allocation
35.0%
                                                                                  32%

30.0%                            Total Equity         28.9%
                                 Total Foreign        24.4%
                                                                                        26%
25.0%
            23%

20.0%
                                                                        18%
                      16%
15.0%                                               14%15%
        13%

10.0%                                                              9%                         8%
                            8%         8% 8%

5.0%                                                                                               4%


0.0%
        SA Equity   Foreign Equity SA Property      SA Bonds Foreign Bonds SA IL Bonds        SA Cash
Prudential Dividend Maximiser
Fund
Investment process


             Stages                          Asset
                                                                    Equity              Bonds
                                           Allocation

1.    Value Assessment                      Equilibrium                                 Spreads
                                                                Valuation Screens
                                             anchors                                    Inflation




2.     Understanding                        Real return          Long run ROE,        Balance Sheet
                                         analysis, inflation,    ROA, margins          Cash Flow
       the Fundamentals
                                           risk premium             (DDM)               analysis




3.    Portfolio Construction                               Exposure to risky assets




 4.   Monitor and Control                                 Unintended Bets and Drift


A rigorous, consistent process across asset classes which exploits mispricing opportunities
                                        prudently.
We have 2 objectives in the Dividend Maximiser


1. To provide our clients with a dividend yield greater than that of the market

2. To grow our clients capital and dividends in-line with the market
Standard Bank – An example of the type of company that meets our objectives,
     at the right price

                                                                           DY = 2%

                                                                           DY = 3%
                       Standard Bank Share Price


                                                                            DY = 4.5%




                                Standard Bank in 1984
                                Dividend = R 4.50
                                Div Yield = 2 % = Implied Price of R225
                                Div Yield = 3 % = Implied Price of R150
                                Div Yield = 4.5% = Implied Price of R100



Source: I-Net Bridge
JSE and Dividend Growth


63000

                           Over long periods, reinvested dividends are the
53000                      major part of your return.
                           R100 invested in 1969 in the JSE will have
43000                      grown to over R62 000 in 43 years, the majority
                           of which is dividends.

33000



23000



13000



 3000
        1969
        1970
        1971
        1972
        1973
        1974
        1975
        1976
        1977
        1978
        1979
        1980
        1981
        1982
        1983
        1984
        1985
        1986
        1987
        1988
        1989
        1990
        1991
        1992
        1993
        1994
        1995
        1996
        1997
        1998
        1999
        2000
        2001
        2002
        2003
        2004
        2005
        2006
        2007
        2008
        2009
        2010
        2011
-7000

Source: Prudential Portfolios Managers
Cumulative Performance Since inception

        1200                                                                                                                                                                                                                                                                                                             1034
                                                                                                                                                                                                                                                                                                                        19.6%
                                                                                                                                                                                                                                                                 Dividend Maximiser
        1100

        1000                                                                                                     Excess Return per year = 3.8%
                                                                                                                                                                                                                                                                                                                         727
               900
                                                                                                                                                                                                                                                                                                                        16.4%
               800                                                                                                                                                                                                                                                                                                       681
                                                                                                                                                                                                                                                                                                                        15.8%
                                                                                                                                                                                                                                                                  JSE All Share
               700

               600                                                                                                                                                                                                                                                                            General
     Price Index




                                                                                                                                                                                                                                                                                            Equity Unit
               500                                                                                                                                                                                                                                                                          Trust Mean

               400

               300
                                                                                                                                                                                                                                                                                                Inflation
                                                                                                                                                                                                                                                                                                                         207
               200                                                                                                                                                                                                                                                                                                      5.7%

               100

                   0
                       Jul-99
                                Dec-99
                                         May-00
                                                  Oct-00
                                                           Mar-01
                                                                    Aug-01
                                                                             Jan-02
                                                                                      Jun-02
                                                                                               Nov-02
                                                                                                        Apr-03
                                                                                                                 Sep-03
                                                                                                                          Feb-04
                                                                                                                                   Jul-04
                                                                                                                                            Dec-04
                                                                                                                                                     May-05
                                                                                                                                                              Oct-05
                                                                                                                                                                       Mar-06
                                                                                                                                                                                Aug-06
                                                                                                                                                                                         Jan-07
                                                                                                                                                                                                  Jun-07
                                                                                                                                                                                                           Nov-07
                                                                                                                                                                                                                    Apr-08
                                                                                                                                                                                                                             Sep-08
                                                                                                                                                                                                                                      Feb-09
                                                                                                                                                                                                                                               Jul-09
                                                                                                                                                                                                                                                        Dec-09
                                                                                                                                                                                                                                                                 May-10
                                                                                                                                                                                                                                                                          Oct-10
                                                                                                                                                                                                                                                                                   Mar-11
                                                                                                                                                                                                                                                                                             Aug-11
                                                                                                                                                                                                                                                                                                      Jan-12
                                                                                                                                                                                                                                                                                                               Jun-12
                                                                      Inflation                         ALSI                       General Equity Unit Trust Mean                                             Prudential Dividend Maximiser A

Source: Morningstar and Prudential Portfolio Managers
The risk benefits of a focus on dividends


                                    Domestic Equity Value Sector - 5 years to 30 September 2012
                       12.0%

                                    Nedgroup Inv Value R
                       11.0%


                       10.0%
                                          Prudential Dividend
  Annual return (%)




                                             Maximiser A
                        9.0%

                                                           SIM Value R
                        8.0%


                        7.0%
                                                                                                                                Momentum Value A
                                                                                                           Cadiz Mastermind A
                        6.0%
                                                                                  MET Equity Value A   Investec Value R
                                                                STANLIB Value A
                        5.0%
                                                                                                 Sasfin Value
                        4.0%
                                                                                                         Old Mutual Value R
                        3.0%


                        2.0%
                            14.0%                 15.0%                  16.0%               17.0%                18.0%                 19.0%      20.0%
                                                                            Risk (annualised standard deviation %)
Source: Morningstar
Sector relative performance




Source: I-Net Bridge
Dividend Maximiser Fund Composition – Sector
     as at 30 September 2012




Source: Prudential Portfolio Managers
Top Holdings and Actives
as at 30 September 2012


            Top 10 Holdings           Top 5 Overweight Positions

                                              METROFILE
MTN GROUP LTD                 8.5%

SASOL LTD                     7.9%          OLD MUTUAL PLC

BHP BILLITON PLC              6.9%          ABSA GROUP LTD

ANGLO AMERICAN PLC            5.8%          GOLDFIELDS LTD

OLD MUTUAL PLC                5.1%          STANDARD BANK

STANDARD BANK                 4.9%    Top 5 Underweight Positions

BRITISH AMERICAN TOBACCO      3.9%          FIRSTRAND LTD

NASPERS LTD-N                 3.5%        ANGLOGOLD ASHANTI

ABSA GROUP LTD                3.5%           REMGRO LTD

RICHEMONT-DR                  3.3%            NAMPAK LTD

                              53.3%         STEINHOFF INTL
Fund Holdings Summary


•   Resources

     •   Maintain preference for diversified mining companies over single commodity stocks
                 » overweight Anglo American, BHP Billiton, Exxaro
                 » underweight Kumba Iron Ore, ACL, ARI, ASR

     •   Fund remains underweight platinum
                » holding in Lonmin

     •   Overweight Mondi
     •   Overweight Sasol


•   Financials

     •   Fund has moved overweight domestic banks
                » active positions in ABSA and Standard Bank
                » overweight to Nedbank taken through Old Mutual

     •   Maintain overweight positions in global financials Investec and Old Mutual
Fund Holdings Summary


•   Industrials

     •   Core positions in cheap interest rate sensitive stocks such as Imperial, Supergroup and AVI

     •   Expensive Shoprite, Massmart and Truworths

     •   Overweight Richemont

     •   Special situation: Metrofile / Adcock / Netcare

     •   Selection of recovery stocks Sun International and selected construction stocks
Disclosure Statement
Dividend Maximiser relative to Satrix Divi Plus




Source: I-Net Bridge
How does the Prudential Dividend Maximiser Fund differ from the
Dividend Plus Index?

FTSE/JSE Dividend Plus Index:

•   FTSE/JSE launched the Dividend Plus Index in August 2006. The Dividend Plus is a
    yield weighted index designed to select and measure the performance of the higher
    yielding shares on the JSE.

•   The index selects the top 30 high yield instruments based on a one year forecast
    dividend yield.


Prudential Dividend Maximiser Fund:

•   Considers not only the forecast dividend yield, but also the cash generating ability of
    a company and it’s valuation.

•   Position sizes in the fund are then calculated after considering these factors, and
    based off the General Equity Unit Trust Mean. We do NOT weight according to
    dividend yield.

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Prudential november 2012

  • 1. Senate Group Hamilton van Breda November 2012 Head of Retail Sales
  • 3. Our Investment philosophy We are prudent value investors Valuation based approach to pricing of assets • Use known facts (historical and current data), rather than trying to forecast the future • Use long run anchors of where assets should be priced and buy when the current valuation is below the fair value. Construct portfolios on risk conscious basis Consistent philosophy & unemotional application of process will lead to consistent performance
  • 4. Asset Allocation in practice First step – establish a long run fair value for each asset class 4
  • 5. Long Run Equilibrium Assumptions for South African Assets Term Inflation Default Property risk Equity risk premium premium premium premium premium 9.00 8.00 8.00 6.75 7.00 Increasing Real Returns 6.00 5.00 5.00 4.00 3.50 2.75 3.00 2.50 2.00 1.00 0.00 Cash Index-linked Government Corporate Property Equity Bonds Bonds Bonds (A) Increasing risk Source: Prudential Portfolio Managers 5
  • 6. Asset Allocation in practice First step – establish a long run fair value for each asset class Second step – compare the current valuation to these long run anchors • Looking for significant relative mis-pricing of assets • Identifying situations where: • perceptions of risk temporarily shift • price moves exaggerate fundamental developments • fundamental expectations themselves subject to biases 6
  • 7. Current SA returns vs. equilibrium Increasing Real returns Increasing risk Source: Prudential Portfolio Managers – 05.11.2012
  • 8. Investment Process Overview The local Asset Allocation team, in conjunction with Prudential’s global teams, decides on exposure to individual markets, asset allocation, government vs corporate bonds and currencies Bi-weekly Asset Quarterly GMF Allocation Asset Allocation Team meetings in meetings Marc Beckenstrater London David Knee Ad-hoc discussions Intra-quarterly Michael Moyle teleconferences in response to market movements Albert Arntz with London and Singapore Grace Debeila
  • 9. Global Asset Allocation Specialists Global Tactical Asset Allocation Team South African Team London Team Asian Team John Betteridge Kelvin Blacklock David Knee Director of Portfolio Management CIO, GAA Head of Fixed Income Group Head of TAA Joanna Ong Dave Fishwick Investment Director Head of Global Macro Team Marc Beckenstrater Riki Frindos Chief Investment Officer Tony Gaughan Managing Director Investment Director Head of Global Macro Team Michael Moyle Nicholas Ferres Head of Real Return Eric Lonergan Investment Director Macro Team Member Albert Arntz Rajagopal Raman Portfolio Manager Jenny Rodgers Quantitative Analyst Global Equity Analysis Grace Debeila Amod Shah Juan Nevado TAA Analyst Director of Strategy and Economics Junior Portfolio Manager Tony Finding Florence Yap Analyst Product Manager
  • 11. Investors paying very high price for supposed risk free assets UK Earnings Yield versus Real Required Rate of Return on 10Y Government Bond 16.0% UK EY1 UK 10yr Real Bond Yield 14.0% 12.0% 10.0% 8.0% Real Yield % 6.0% 4.0% 2.0% 0.0% -2.0% 31-Jan-90 31-Jan-91 31-Jan-92 31-Jan-93 31-Jan-94 31-Jan-95 31-Jan-96 31-Jan-97 31-Jan-98 31-Jan-99 31-Jan-00 31-Jan-01 31-Jan-02 31-Jan-03 31-Jan-04 31-Jan-05 31-Jan-06 31-Jan-07 31-Jan-08 31-Jan-09 31-Jan-10 31-Jan-11 31-Jan-12 Source: Datastream , Factset and Bloomberg – 30.09.2012 Growth pessimism at multi-decade high
  • 12. Current global valuation relative to equilibrium Source: M&G Investments and Prudential Portfolio Managers – 05.11.2012
  • 13. FTSE/JSE All Share Index Price and Earnings Source: I-Net Bridge, Bloombergs, Prudential Estimates
  • 14. 0.0 0.5 1.0 1.5 2.0 3.0 3.5 4.0 4.5 2.5 Jan 80 Jan 81 Jan 82 Jan 83 Jan 84 Source: Bloomberg 30.09.2012 Jan 85 Jan 86 Jan 87 Jan 88 SA Price to Book Jan 89 Jan 90 Jan 91 Jan 92 Jan 93 World and SA Price to Book Jan 94 Jan 95 Jan 96 Jan 97 World Price to Book Jan 98 Jan 99 Jan 00 Jan 01 Jan 02 Jan 03 Jan 04 Jan 05 Jan 06 Jan 07 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12
  • 15. Average annual long-term (>10year) Treasury yields 14% 12% 10% 8% 6% Average: 5% 4% 2% 10/10/2012 2.6% 1800 1820 1840 1860 1880 1900 1920 1940 1960 1980 2000 Source: BofA Merrill Lynch Global Equity Strategy; US Treasury Composite; Haver
  • 16. SA Corporate Bond Valuations Source: Standard Bank
  • 17. -2.5 -1.5 -0.5 0.5 1.5 2.5 0 1 2 -1 -2 Jan 01 Apr 01 Source: Bloomberg Jul 01 Oct 01 Jan 02 Apr 02 Jul 02 Oct 02 Jan 03 Apr 03 Jul 03 Oct 03 SA Bond Valuation Jan 04 Apr 04 SA10 less Equilibrium Jul 04 Oct 04 Jan 05 Apr 05 Jul 05 Oct 05 Jan 06 Std Dev -1 Apr 06 Jul 06 Oct 06 Jan 07 Apr 07 Jul 07 Oct 07 Jan 08 Std Dev +1 Apr 08 Jul 08 Oct 08 Jan 09 Apr 09 Jul 09 Oct 09 Jan 10 Apr 10 Jul 10 Oct 10 Jan 11 Apr 11 Jul 11 Oct 11 Jan 12 Apr 12 Jul 12 Oct 12
  • 18. SA Yield Curve Slope 10Y – cash 30Y – cash 30Y – 10Y Source: I-Net Bridge
  • 19. Breakeven Inflation R208 - R197 Inflation Source: I-Net Bridge
  • 20. 0.0 0.5 1.0 2.0 2.5 3.0 3.5 4.0 4.5 5.0 1.5 5.5 Jan 02 Apr 02 Jul 02 Oct 02 Jan 03 Apr 03 Jul 03 Oct 03 Jan 04 Apr 04 Jul 04 Oct 04 Jan 05 Apr 05 Jul 05 Oct 05 Source: I-Net Bridge and Prudential Portfolio Managers 30.09.2012 Jan 06 Apr 06 Jul 06 Oct 06 Jan 07 Apr 07 Jul 07 Oct 07 Jan 08 Apr 08 Jul 08 Oct 08 Inflation Linked Bond Yields vs Equilibrium Jan 09 Inflation Linked Bond Yield Apr 09 Jul 09 Oct 09 Jan 10 Apr 10 Jul 10 Prudential equilbruim for Inflation Linked Bonds Oct 10 Jan 11 Apr 11 Jul 11 Oct 11 Jan 12 Apr 12 Jul 12
  • 21. 100 200 300 400 500 600 700 800 900 0 01 Jan 25 01 Jan 28 01 Jan 31 01 Jan 34 01 Jan 37 01 Jan 40 01 Jan 43 01 Jan 46 US BBB Spreads 01 Jan 49 01 Jan 52 01 Jan 55 01 Jan 58 01 Jan 61 01 Jan 64 SA A Spreads 01 Jan 67 Source: Morgan Stanley, Moody’s, The Yield Book, NBER , Bloomberg/Merrill Lynch 01 Jan 70 01 Jan 73 01 Jan 76 Global Credit Valuations Still Elevated 01 Jan 79 01 Jan 82 01 Jan 85 01 Jan 88 01 Jan 91 01 Jan 94 01 Jan 97 01 Jan 00 01 Jan 03 01 Jan 06 01 Jan 09 01 Jan 12 SA = 141 US = 245
  • 22. Performance Source: I-Net Bridge
  • 23. SA Listed Property Investment Case PPM Multi-Asset class funds have recently sold property and purchased downside protection After these events our funds are broadly neutral weight the asset class (i.e. balanced marginally overweight and real return underweight) Negative • Absolute valuation expensive relative to historical levels • Weak office property fundamentals (high albeit stable vacancy factors) • Operating cost pressures Positive • Property return prospects look reasonable against cash • Recovery in distribution growth expected in the coming year • Stable or improving retail and industrial property fundamentals
  • 24. SA Property Valuation Source: INET Bridge, Prudential Estimates
  • 25. 70 80 90 100 120 130 140 150 160 170 110 Dec 69 Dec 70 Dec 71 Source: I-Net Bridge Dec 72 Dec 73 Dec 74 Dec 75 Dec 76 Dec 77 Dec 78 Dec 79 Dec 80 Dec 81 Dec 82 Dec 83 Dec 84 Dec 85 Dec 86 Dec 87 Dec 88 Dec 89 Dec 90 Dec 91 Rand Real Effective Exchange Rate Dec 92 Dec 93 Dec 94 Dec 95 Dec 96 Dec 97 Dec 98 Dec 99 Dec 00 Dec 01 Dec 02 Dec 03 Dec 04 Dec 05 Dec 06 Dec 07 Dec 08 Dec 09 Dec 10 Dec 11 Dec 12
  • 26. Risk – Return 9% Dividend Maximiser 8% Fund SA Equity 7% Balanced Fund SA Property Annualised Real Return 6% Inflation Foreign Equity 5% Plus Fund Enhanced 4% Income Fund Foreign Bonds 3% SA Bonds SA ILBs 2% SA Cash Foreign Cash 1% 0% 0.0% 2.5% 5.0% 7.5% 10.0% 12.5% 15.0% 17.5% 20.0% 22.5% 25.0% Annualised Standard Deviation Source: INet Bridge, Prudential
  • 28. Enhanced Income Strategic Benchmark Strategic Asset Indicative Asset Class Allocation Ranges SA Cash 50% 0 to 100% SA ILBs 10% 0 to 100% SA Government Bonds 10% 0 to 100% SA Corporate Bonds 15% 0 to 75% SA Property 5% 0 to 25% International Fixed Income 10% 0 to 20% of which: Government Bonds 5% 0 to 20% Corporate Bonds 5% 0 to 20% International Cash 0% Equity 0% 0 to 10% Total 100% Source: Prudential Portfolio Managers
  • 29. Enhanced Income Fund Performance (after fees) to 30 September 2012 ALBI Fund STEFI 1-3 Years 3 months 3.6% 1.7% 1.4% 6 months 6.7% 4.7% 2.8% 12 months 11.5% 9.2% 5.6% 3 years 10.6% 8.9% 6.3% Since inception 1 July 2009 (ann.) 10.7% 8.8% 6.2% Source: Prudential Portfolio Managers, Morningstar
  • 30. Enhanced Income Fund Asset Allocation as at 30 September 2012 Fund Asset Allocation Strategic Asset Allocation 60.0% 50% 50.0% 48% 40.0% 35% 30.0% 23% FRN 20.0% 15% 12% 10% 10% 9% 10% 10.0% 5% 5% 2% 1% 0% 0% 0% 0.0% SA Cash SA ILBs SA Government SA Corporate SA Property Foreign Bonds Foreign Cash Foreign Equity Bonds Bonds Source: Prudential Portfolio Managers
  • 32. Inflation Plus Fund Objectives Prime objective • Outperform inflation by 5% per annum before fees over rolling 3 year periods Secondary objective • Aim for no capital loss over a rolling 12 month period. (Best efforts; not guaranteed)
  • 33. 10.9% 323.4 15.1% 187.3 494.0 5.7% Sep-12 Jun-12 Mar-12 Dec-11 Sep-11 Jun-11 Mar-11 Dec-10 Sep-10 Jun-10 Mar-10 Dec-09 Sep-09 Performance since inception to 30 September 2012 Jun-09 Inflation Mar-09 Dec-08 Sep-08 Jun-08 Mar-08 Dec-07 Objective Sep-07 Jun-07 *Objective CPI+6% until 31 July 2009, CPI+5% from 1 August 2009. Mar-07 Dec-06 Sep-06 Jun-06 Mar-06 Pru Inflation Plus Dec-05 Sep-05 Jun-05 Mar-05 Dec-04 Sep-04 Jun-04 Inflation Plus Fund Mar-04 Dec-03 Sep-03 Jun-03 Mar-03 Dec-02 Sep-02 Jun-02 Mar-02 Dec-01 Sep-01 Jun-01 400 480 440 360 320 280 240 200 160 120 80 R100 Initial Investment
  • 34. Inflation Plus Fund Quarterly Returns 20% Fund Equity Bonds Return 15.3% 16.4% 11.0% Volatility 6.0% 18.1% 6.7% 15% 10% 5% 0% Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 01 02 02 03 03 04 04 05 05 06 06 07 07 08 08 09 09 10 10 11 11 12 12 -5% -10% Prudential Inflation Plus Fund Equity Bonds -15% -20% Source: INet, Prudential Portfolio Managers
  • 35. Inflation Plus Fund Asset Allocation as at 30 September 2012 Fund Asset Allocation Strategic Asset Allocation 35.0% 32% 30.0% Total Equity 28.9% Total Foreign 24.4% 26% 25.0% 23% 20.0% 18% 16% 15.0% 14%15% 13% 10.0% 9% 8% 8% 8% 8% 5.0% 4% 0.0% SA Equity Foreign Equity SA Property SA Bonds Foreign Bonds SA IL Bonds SA Cash
  • 37. Investment process Stages Asset Equity Bonds Allocation 1. Value Assessment Equilibrium Spreads Valuation Screens anchors Inflation 2. Understanding Real return Long run ROE, Balance Sheet analysis, inflation, ROA, margins Cash Flow the Fundamentals risk premium (DDM) analysis 3. Portfolio Construction Exposure to risky assets 4. Monitor and Control Unintended Bets and Drift A rigorous, consistent process across asset classes which exploits mispricing opportunities prudently.
  • 38. We have 2 objectives in the Dividend Maximiser 1. To provide our clients with a dividend yield greater than that of the market 2. To grow our clients capital and dividends in-line with the market
  • 39. Standard Bank – An example of the type of company that meets our objectives, at the right price DY = 2% DY = 3% Standard Bank Share Price DY = 4.5% Standard Bank in 1984 Dividend = R 4.50 Div Yield = 2 % = Implied Price of R225 Div Yield = 3 % = Implied Price of R150 Div Yield = 4.5% = Implied Price of R100 Source: I-Net Bridge
  • 40. JSE and Dividend Growth 63000 Over long periods, reinvested dividends are the 53000 major part of your return. R100 invested in 1969 in the JSE will have 43000 grown to over R62 000 in 43 years, the majority of which is dividends. 33000 23000 13000 3000 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 -7000 Source: Prudential Portfolios Managers
  • 41. Cumulative Performance Since inception 1200 1034 19.6% Dividend Maximiser 1100 1000 Excess Return per year = 3.8% 727 900 16.4% 800 681 15.8% JSE All Share 700 600 General Price Index Equity Unit 500 Trust Mean 400 300 Inflation 207 200 5.7% 100 0 Jul-99 Dec-99 May-00 Oct-00 Mar-01 Aug-01 Jan-02 Jun-02 Nov-02 Apr-03 Sep-03 Feb-04 Jul-04 Dec-04 May-05 Oct-05 Mar-06 Aug-06 Jan-07 Jun-07 Nov-07 Apr-08 Sep-08 Feb-09 Jul-09 Dec-09 May-10 Oct-10 Mar-11 Aug-11 Jan-12 Jun-12 Inflation ALSI General Equity Unit Trust Mean Prudential Dividend Maximiser A Source: Morningstar and Prudential Portfolio Managers
  • 42. The risk benefits of a focus on dividends Domestic Equity Value Sector - 5 years to 30 September 2012 12.0% Nedgroup Inv Value R 11.0% 10.0% Prudential Dividend Annual return (%) Maximiser A 9.0% SIM Value R 8.0% 7.0% Momentum Value A Cadiz Mastermind A 6.0% MET Equity Value A Investec Value R STANLIB Value A 5.0% Sasfin Value 4.0% Old Mutual Value R 3.0% 2.0% 14.0% 15.0% 16.0% 17.0% 18.0% 19.0% 20.0% Risk (annualised standard deviation %) Source: Morningstar
  • 44. Dividend Maximiser Fund Composition – Sector as at 30 September 2012 Source: Prudential Portfolio Managers
  • 45. Top Holdings and Actives as at 30 September 2012 Top 10 Holdings Top 5 Overweight Positions METROFILE MTN GROUP LTD 8.5% SASOL LTD 7.9% OLD MUTUAL PLC BHP BILLITON PLC 6.9% ABSA GROUP LTD ANGLO AMERICAN PLC 5.8% GOLDFIELDS LTD OLD MUTUAL PLC 5.1% STANDARD BANK STANDARD BANK 4.9% Top 5 Underweight Positions BRITISH AMERICAN TOBACCO 3.9% FIRSTRAND LTD NASPERS LTD-N 3.5% ANGLOGOLD ASHANTI ABSA GROUP LTD 3.5% REMGRO LTD RICHEMONT-DR 3.3% NAMPAK LTD 53.3% STEINHOFF INTL
  • 46. Fund Holdings Summary • Resources • Maintain preference for diversified mining companies over single commodity stocks » overweight Anglo American, BHP Billiton, Exxaro » underweight Kumba Iron Ore, ACL, ARI, ASR • Fund remains underweight platinum » holding in Lonmin • Overweight Mondi • Overweight Sasol • Financials • Fund has moved overweight domestic banks » active positions in ABSA and Standard Bank » overweight to Nedbank taken through Old Mutual • Maintain overweight positions in global financials Investec and Old Mutual
  • 47. Fund Holdings Summary • Industrials • Core positions in cheap interest rate sensitive stocks such as Imperial, Supergroup and AVI • Expensive Shoprite, Massmart and Truworths • Overweight Richemont • Special situation: Metrofile / Adcock / Netcare • Selection of recovery stocks Sun International and selected construction stocks
  • 49. Dividend Maximiser relative to Satrix Divi Plus Source: I-Net Bridge
  • 50. How does the Prudential Dividend Maximiser Fund differ from the Dividend Plus Index? FTSE/JSE Dividend Plus Index: • FTSE/JSE launched the Dividend Plus Index in August 2006. The Dividend Plus is a yield weighted index designed to select and measure the performance of the higher yielding shares on the JSE. • The index selects the top 30 high yield instruments based on a one year forecast dividend yield. Prudential Dividend Maximiser Fund: • Considers not only the forecast dividend yield, but also the cash generating ability of a company and it’s valuation. • Position sizes in the fund are then calculated after considering these factors, and based off the General Equity Unit Trust Mean. We do NOT weight according to dividend yield.