Gartner's Cool Vendors for 2016: Features-Fads-Disruptions in the Digital Landscape Topics: What areas are the coolest in 2016 Which disruptions will have lasting effects beyond just fads How disruptions will affect multiple areas of compute-related value generation Webinar Link : http://www.gartner.com/webinar/3311517/player?commId=205483&channelId=5501&srcId=1-7214326352 Presentation Link : http://www.gartner.com//it/content/3311500/3311517/june_2_cool_vendors_2016dplummer.pdf?userId=90292110 Happy Sharing !!

1. © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
While you are waiting for our webinar to begin - A few
housekeeping items to check out:
Have a Question Click the
Question tab and submit
your questions to our
analyst and host.
Presentation Dial-in information if you are unable to attend
via VoIP
If you have any difficulties, please email gartnerwebinars@gartner.com.
? To keep up to date on Gartner’s webinars
follow @Vickier0729 on Twitter and Vickie
Romanchuk on LinkedIn. For a broader
insight into Gartner you can find us
@Gartner_inc on Twitter and Gartner on
LinkedIn.
Visit our Attachment Tab and Download:

2. © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

3. CONFIDENTIAL AND PROPRIETARY
This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may contain
information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
© 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors 2016: Features, Fads, and
Disruptions Lie on the Path to Growth
Daryl Plummer

4. 3 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
“Cool Vendors”
Generate and Elevate
Digital Disruption
Gartner's definition of a cool vendor is a small company
offering a technology or product that is:
· Innovative — It enables users to do things they couldn't do before
· Impactful — It has or will have a business impact; it's not just
"technology for the sake of technology"
· Intriguing — It has caught our interest or curiosity during the past
six months or so
Our research is structured so that you can quickly determine
what is cool about the vendor, what its challenges are and
who in the buyer organization will benefit from the vendor's
offering.

5. 4 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Lead from the
Front
A “support” role is
great – until things
begin to crash down
on you.

6. 5 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
2015: This Looked Like a "Crash" Story…
Absent constant currency, IT spending is trending down.
4Q14 1Q15 2Q15
Global IT Spending in
Current U.S. Dollars –
2015 Growth
-0.9%
-4.9%
3662
35233.2%
3828

7. 6 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
2016: Overall Tech Spending
Growth in US Dollars is -0.5%
In Constant Currency, its
+1.6%
…And its still not good
Devices -3.2%
Data Center Systems 4.0%
Software 5.8%
IT Services 3.7%
Communications Services -1.1%

8. 7 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
And yet… CEOs Expect to Double Digital Revenue Over the
Next 5 Years — Taking “Digital” Through the Tipping Point

9. 8 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors will
Support Digital
Growth

10. 9 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
As Digital Phenomena Rise, Its not enough to
Remain Behind the Scenes in a Traditional
Support Role
Many will be disintermediated unless they get in
the Face of those driving the change!

11. 10 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Through 2021, 80% of digital leaders will grow
their leadership & value through disruptive
innovation at the expense of traditional tech
spend.

12. 11 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Example: Public transportation Foregoes its Own
Mapping Features
"Google Maps for Transit is a
truly innovative marriage of
information and infrastructure.
It is a perfect example of how
the public and private sectors
can partner together to benefit
us all -- and it didn't cost New
York taxpayers a penny…”
- New York Governor David A.
Paterson (2008-2010)
http://maps.google.com/help/maps/mapcontent/transit/Source: Google Maps

13. 12 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Consumer Part
Business Part
Thing
Hotel
notified of
arrival
Meeting
attendees
notified
Flight delayed New schedule
and bookings
confirmed
Directions
uploaded,
optimized
for traffic
Car unlocked
with smartphone
Smartphone
used as
airline ticket
Meeting attendees
informed about new
arrival time
New meeting room
scheduled based on
arrival time
Rental
car agency
notified
Smartphone used to
unlock hotel room
Waiter
delivers
dinner
Hotel sends folio
after departure
VPA compiles
expense report
and loads
today's itinerary
Airline notified Hotel notified
Scott gets in
rental car and
drives to next city
Scott decides to
continue with his
business travel
Directions
uploaded,
optimized
for traffic
Where Are You in a Business Moment Scenario?
Tech Provider Roles?

14. 13 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors in
Pervasive
Integration, 2016
Built.io
- Mobile development,
backend, and integration
PaaS for digital solutions
Cask
- Time-constrained and
targeted adaptive
integration projects,
supporting data-driven
applications and big
data initiatives
Data Virtuality
- Rapid connect to
multiple data sources
for integration
Maestrano
- Cloud data store to
interact with multiple SaaS
solutions
Media Driver
- centralized administration,
management and role-based access
control for a variety of integration
middleware technologies from multiple
providers

15. 14 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Digital Behavior
Encourages Outside-In
Strategies

16. 15 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
• Traditional boundaries between industries
are blurring
• Incumbency is not a guarantee of success
• Value will be in new business designs
involving people, business and things
• Customers expectations are changing
• Competition is coming from unexpected
places
A Digital Services Imperative Should Be Top of Mind

17. 16 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
There Will Be Battles To Control Digital Ecosystem Roles
Networks
Media
Storage Apps
Technology
Ecosystems
Compute
New Digital Ecosystems:
Physical
Healthcare
Financial
Compute
Data • Credit
• Loans
• Savings
• Stored Value
• Equities
• Payment
• Hospital
• Fitness
• Insurance
• Pharma
• Utilities
• Transportation
• Cities
• Cars
• Home
• Factories

18. 17 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors in
Digitalization
Through Industrie
4.0, 2016
Axoom
- Intelligent Ecosystem
marketplace for horizontal
and vertical affiliation of
value chains and
production processes.
Derdack
- alert management
resolution as a
collaborative effort
IS Predict
- self-learning platform
that manages predictive
data analytics and big
data
Urwerk
- trade virtual assets on an
exchange marketplace that
faces the same market
regulations and supervision
as capital markets
HoloBuilder
- construction-focused digital
visualization company that is using 3D
images, as well as virtual reality and
augmented reality, to deliver content

19. 18 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Example: Virtual personal assistants will control our
connected world
view plaincopy to clipboardprint?
1.<?xml version="1.0" encoding="utf-8" ?>
2.<VoiceCommands xmlns="http://schemas.microsoft.com/voicecommands/1.2">
3. <!-- NB: Not provided UK voice commands as, presently, my PC only
4. works with Cortana when I'm in UK mode
5. -->
6. <CommandSet xml:lang="en-us" Name="VoiceCommands">
7. <CommandPrefix>lightswitch</CommandPrefix>
8. <Example>show the lights</Example>
9.
10. <Command Name="showLights">
11. <Example>show the lights</Example>
12. <ListenFor RequireAppName="BeforeOrAfterPhrase">show [the] ligh
ts</ListenFor>
13. <Feedback>Showing all the lights I can find...</Feedback>
14. <VoiceCommandService Target="VoiceCommandService"/>
15. </Command>
16.
17. <Command Name="switchLight">
18. <Example>turn the bedroom lights on</Example>
19. <ListenFor RequireAppName="BeforeOrAfterPhrase">turn [the] {dic
tatedLocation} lights {onOffStatus}</ListenFor>
20. <Feedback>Just looking for that light for you...</Feedback>
21. <VoiceCommandService Target="VoiceCommandService"/>
22. </Command>
23.
24. <PhraseList Label="onOffStatus">
25. <Item>On</Item>
26. <Item>Off</Item>
27. </PhraseList>
28. <PhraseTopic Label="dictatedLocation" Scenario="Natural Language"
>
29. </PhraseTopic>
30.
31. </CommandSet>
32.
33.
34.</VoiceCommands>
Coding Cortana/Windows 10/Alljoyn
http://mtaulty.com/CommunityServer/blogs/mike_taultys_blog/archive/2015/08/03/win
dows-10-adding-cortana-and-voice-control-to-the-uwp-alljoyn-iot-core-lightbulb-
demo.aspx

20. 19 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Dark Horse: Amazon Echo can already do this AND buy
laundry detergent via voice commands
Amazon Echo Now
Supports IFTTT
Trigger Commands
http://www.pcmag.com/article2/0,2817,2495553,00.asp

21. 20 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors
in Retail, 2016
CognitiveScale
- Customer and employee
Engagement through
machine learning
Jetlore
- “Relationship
Commerce” –
Personalization through
behavior mapping
Mindmarker
- Mobile Reinforcement
Training Through
Gamification
Versium
- Predictive Marketing
through machine
learning
Sentient
Technologies
- AI driven customer
personalization and
visual “dialogue” to
learn customer intent

22. 21 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Competition is Forming
Between Digital
Ecosystems
Digital giants are already
positioning themselves
for ecosystem leadership
Facebook, Messenger
Payments
Alipay, Alipay Wallet,
Yu’ebao, MyBank.
Amazon Payments, Amazon
Wallet, Amazon Coins,
Amazon Local Register
Tenpay, QQ Wallet, WeChat
Payment, WeBank
Venmo, Paydiant, Braintree,
PayPal
Google Wallet, Android Pay,
Pony Express, Google
Payment Corporation
ApplePay, Apple ID

23. 22 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors in
Consumer Financial
Services, 2016
Estimize
- Crowdsourced Earnings
Estimates
FitPay
- Contactless payments
through a wearable
device without a
smartphone
Kasisto
- Mobile intelligent
customer service for
banking
PeerIQ
- Risk management in
marketplace lending
Plaid
- Internet APIs for
developers to build
online logins to banking
transactions

24. 23 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Join With
Digital Giants
Compete Against
Digital Giants
1
2
“If you can’t beat them, join them”
“We will become the ecosystem”

25. 24 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Join With
Digital Giants
Compete Against
Digital Giants
1
2
“If you can’t beat them, join them”
“We will become the ecosystem”

26. 25 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
OEMs
Connected
Home
Connected
Health/Self
Connected
Automobile
Brands, Goods
Wearables,
MedTech OEMs
APIs
Thing Plumbing Apps & Software
The Hope
APIs
APIs
Tech Providers
Uber-Alles
Plumbing

27. 26 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
OEMs
Connected
Home
Connected
Health/Self
Connected
Automobile
Brands, Goods
Wearables,
MedTech OEMs
APIs
Thing Plumbing Apps & Software
The Fear
APIs
APIs
Hub/Aggregator “Apps”
Apple Health
Google Now & Nest
Apple CarPlay

28. 27 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
“If You Can’t Beat Them, Join Them”
GM MyLink
pre-2016
GM “MyLink”
post-2016
Audi
Buick
Cadillac
Chevrolet
Citroën
Ferrari
Ford
GMC
Honda
Hyundai
Mercedes
Mitsubishi
Opel
Porsche
Peugeot
Seat
Škoda
Suzuki
Volkswagen
Volvo

29. 28 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Partnerships are already forming to pre-empt the market
“The Epic customer community,
which provides care to over 170
million patients a year, will be
able to use HealthKit through
Epic’s MyChart application—the
most used patient portal in the
U.S.”
http://venturebeat.com/2014/09/17/ehr-giant-epic-explains-how-it-
will-bring-apple-healthkit-data-to-doctors/

30. 29 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors in
Healthcare
Providers, 2016
Aegis
- Healthcare data
interoperability
Apertiva
- Enterprise platform
and marketplace for
health analytics and
data
Bright.md
- “DIY” patient
diagnostics
Genospace
- a cloud-scale data
analytics and collaboration
infrastructure to drive a
revolution in genomic
medical diagnosis and
treatment
Thoughtwire
- the machine intelligence for the
"Internet of Healthcare Provider Things"
— an intelligent IoT platform for the
healthcare provider

31. 30 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Points to consider: When aligning WITH Digital Giants:
Even if no money is exchanged with digital
ecosystem leaders
E.g. you may get something for free (technology & access
to customers) but you will give up some of the customer
relationship & data.
Although not all
Go where the your customers go. Pick the top 2
ecosystems in your industry/geography.
Keep Your differentiation
E.g currently GM Mylink only allows Apple CarPlay to
handle phone and media functions. Will GM allow Apple to
access telematics functions?
Be clear about the
business model
Join multiple ecosystems
Set boundaries for how far
you will let the Digital
Giants overlap your space

32. 31 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Join With
Digital Giants
Compete Against
Digital Giants
1
2
“If you can’t beat them, join them”
“We will become the ecosystem”

33. 32 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
This is hard - To compete, you have to make the
flip from “supporting” to driving a business,
industry or value chain.
You must make change happen in a significant
and lasting way

34. 33 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Fad
Disruption
Feature

35. 34 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
2009
2012 2015
2019
Competitive
DestructiveAdditive
Ecosystem Impact of a Digital Disruption
 Media tablets enter the market
as additive technology
 They became destructive as
they replace current laptop and
desktop installations
 Over time, they remain as
focused competitive
capabilities in the market,
though competition moves to
ultra-mobiles vs.
desktops/laptops

36. 35 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors in
Connected
Home, 2016
Cocoon
- Consumer grade
security for whole home
protection
Dojo-Labs
- Intelligent learning
system uses pattern
recognition algorithms
to detect, alert and
mitigate threats to the
connected home
Rokid
- "arti€cial intelligence"
whole house solution for
the home through voice
interactions
Securify
- Ease of use and positive
experience for unified
home control
WeBee
- learns from the user's behavior and
environment to proactively offer
predictions and recommendations for
home control

37. 36 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Example: IBM Watson Lays out New Options

38. 37 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Competitive: “We will create an open/better ecosystem”
CES 2016: Toyota snubs Apple and
Google on car tech
- Financial Times.com
http://www.ft.com/intl/cms/s/0/76f043e2-b2b0-11e5-
b147-e5e5bba42e51.html#axzz3wOaU3WyN

39. 38 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Do You Have What it Takes to Become A Digital Ecosystem?
1. Leverage your very strong brand or captive audience to attract a critical mass
of customers and ecosystem partners
2. Digitalize goods, services or value so that it can be aggregated, traded and
shared.
3. Be a leader that enforces standards, quality, and rules of engagement in
the ecosystem.
4. Create a simple and consistent experience that aggregates many disparate
parts for customers.
5. Create fertile ground for multi-sided markets. Ecosystems employ more than
supply/demand style markets.

40. 39 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Digital Disruption –
“An effect that changes the
fundamental expectations and
behaviors in a culture, market,
industry, product or process
that is caused by, or
expressed through, digital
capabilities, channels, or
assets.”
The Elements of Digital Disruption
o Business
o Technology
o Government
o Industry
o Addressable market
o Society

41. 40 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
o Operations
o Engagement
o Sales
o Products
o Marketing
o Competition
Nissan Had It Right - “Shift” Happens!

42. 41 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors
May Fit Your
Strategy
Investors
Vendors Users
•Opportunities
•Investigation
•Validation
•Validation
•Practicality
•Trends
•Partners
•Acquisitions
•Competition
Seek Ways
to make
money
Seek Ways to
Interest
stakeholders

43. 42 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
How to Become
a Cool Vendor
The Process:
- December-January: Analysts nominate candidates
- January-February: Candidates reviewed by
Gartner Cool Vendors management
- February: Final list of candidates selected
- March-May: Research published
What you should do:
- September-December: Become Well-known to the analysts
- December-January: Get a feel for whether the analyst will
submit you as a candidate

44. © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Increase the value of today's webinar experience
Download today’s presentation from the platform Attachment tab | webinar page
www.gartner.com/webinars | Reach out to your Account Executive
Interested in more webinars? Download our Upcoming Webinars on the Attachment tab or visit
gartner.com/webinars
Don’t forget to check out our on-demand webinars and share these resources with your
colleagues.
Before you disconnect, please rate and comment on your webinar experience with us today,
your feedback helps us make your webinar experience even better
If you have any difficulties, please email gartnerwebinars@gartner.com.
51
To keep up-to-date on Gartner’s webinars follow @Vickier0729 on Twitter and Vickie Romanchuk on LinkedIn
For a broader insight into Gartner you can find us @Gartner_inc on Twitter and Gartner on LinkedIn.