Presentation on Joint Venture of Coca Cola and Nestle
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Presentation on Joint Venture of Coca Cola and Nestle
- 2. About Coca-Cola Company • World’s largest beverage company. • Operates in over 200 countries. • Primary responsibility is to develop concentrates, beverage bases and syrups. • It is also responsible for product marketing. • Mission To refresh the world, inspire moments of optimism and to create value and make a difference.
- 3. About Nestlé Company • Swiss multinational company headquartered in Vevey, Switzerland. • Largest food company in the world measured by revenues. • Operates in 86 countries, and employs around 328,000 people. • products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. • Sales of over $ 1.1 billion.
- 4. Needs for Joint Venture • Its a 50:50 Joint Venture between The Coca-Cola Company and Nestle named as Beverage Partners Worldwide. • Improve Access to New Markets to strengthen its position in instant ready to drink tea segment since Coca-Cola always believed in non-carbonated beverages. • nestea’s connection to technological resources using coca-cola’s World class bottling technology. • Strategic Move Against Competition with PepsiCo's J.V. with Unilever for distributing Lipton iced tea. • With shared access to technological and distribution resources, Coca-Cola and Nestea wanted to market more efficiently to Improve Speed to Market .
- 5. Advantages of this joint venture • For Coca-Cola – It currently can compete with major beverage producing companies like PepsiCo. – It has now Diversified its product line. • For Nestea – Nestea which was only available in sachets and vending machines, now can extend into bottles. – Have access to advanced technical expertise and research.
- 6. disadvantages of this joint venture • Joint Venture Did Not Reap the Expected Benefits – The joint venture has not been as successful as the one formed between PepsiCo and Unilever under which PepsiCo will market and distribute unilever’s lipton ice tea in the U.S. – Coca-Cola and Nestle are no longer taking the Nestea Plunge together in the U.S.