These slides explore the online marketing Tools used by Pepsi.

1. ONLINE MARKETING Submitted By – DeepikaThakur MBA 2nd M090700023

2. PEPSI Started in 1890s, today’s Pepsi is the star of PepsiCo, “a world leader in convenient snacks, foods and beverages, with revenues of about $29 billion and over 153,000 employees.” Spending $20 million dollars on a social media campaign(2010).

3. Pepsi.com, a Very Successful Brand Site, Chose a Target Audience, Explored the Audience’s Needs, Determined Their Own Business Goals, and Designed a Smash Hit of a Site

7. Product positioning

8. Online polls

10. SITE TALKS ABOUT………

12. REFRESH……… In just 9 months, the Refresh Project has directed over $550,000 to 14 projects that affect the lives of troops. With funding from the Refresh Project, nearly 10,000 care packages have been sent to the troops abroad.

13. Online Advertising Virtual world of“Youngistan” Created a whole microsite The virtual Youngistan offers “Mobile theme downloads, Personalized Youngistan Pizza Hut cards offering discounts, Youngistantips in the pathshala( school) and a look at Pepsi ads. Rediff - Marketed a site hosted on Yahoo India Pepsi had a pepsizone at Yahoo India during “My Can” Campaign which garnered nearly“4 million pageviews”. PepsiCo joined forces with Microsoft Advertising for football campaign

14. ON TWITTER......... 49,335 Followers…..! 39,629 Following…..! 2,076 Tweets…! Talked about “PepsiRefresh”, “Thanksgiving Celebrations”, Has promoted “PepsiMAX”

16. BLOGS SAY……… (2008) Engaged bloggers around a new Pepsi logo. Picked 25 top social media and marketing bloggers, sent them empty cans featuring all the previous designs, some full cans with the new design, and even a DVD of history of Pepsi. “Refresh Blog Project” provides a platform for people who have a great idea for charitable projects

17. OTHERS……… SlideShare……… LinkedIn……… Various Presentations on-: Refresh Project Pepsi vs Coke Talks about PepsiMAX 344 Results Profiles of Executives Profile of Pepsi Beverages Company

19. A GO THROUGH….. 2001—Britney Spears’ first Pepsi commercial, aired during the Superbowl, posted on the Pepsi website, received “2 million visits.” 2002— PepsiSTuff.com - The consumers redeemed points online for over half a million prizes. 2004— Pepsi partnered with Apple iTunes to give away 100 million free songs, with winning codes found in Pepsi bottles and redeemable at iTunes Music Store. 2005—Pepsi & Yahoo!, brought PepsiSmash video segments for free online viewing on Yahoo!’s music site. Included: performances by Coldplay, Kanye West and Gwen Stefani.

21. THANKYOU