1. Distribution
Twitter, Facebook (Social media)
Website : ESPN cricket info
Smartphone
TV
Sports bar and pubs
IPL games Software
ONLINE IPL quizzes on various website for those who follow IPL religiously (website like QuizMagic)
TAXI for Sure : TaxiForSure is India’s online car rental aggregator portal. The company launched a couple of social
media based campaigns that includes a quiz competition (in Twitter) and Facebook based campaign (refer the grab
below) where users are encouraged to book at least three taxis between two IPL matches - See more at:
http://www.tnooz.com/article/deep-dive-analysis-on-how-indian-travel-brands-ride-on-ipl-cricket-
fever/#sthash.zC7UQasn.dpuf
Pricing
Less than 3 years
And then anyone > 3 yrs same price
Target Customer Profile
Communication
Positioning
Target Customers
AGEwise
IncomeWise
Interestwise
Communication

2. Social Media (Facebook, Twitter)