1. Minority Mobile and
Social Media Use by
the Numbers
Compiled May 2010
Copyright 2010 Defakto Group 1

2. Minority Mobile and Social
Media Use by the Numbers
EveryWhereAllTheTime.com
Compiled May 2010
Photo Credit: JR_Paris
Copyright 2010 Defakto Group 2

3. THE AVERAGE AMOUNT OF TIME SPENT
CONSUMING ANY KIND OF MEDIA:
BLACKS AND HISPANICS: WHITES:
8 HOURS,
13 HOURS 36 MINUTES
PERCENTAGE OF TEENAGERS BETWEEN THE AGES OF
12 AND 17 WHO HAVE A CELL PHONE:
WHITE: BLACK: HISPANIC
(ENGLISH-SPEAKING):
73% 64% 71%
Copyright 2010 Defakto Group 3

4. U.S. BLOGGERS
17% ARE… ASIAN
BLACK
12%
3%
PERCENTAGE OF
WHITE AMERICANS
WHO ON A TYPICAL DAY HISPANIC
GO ONLINE WITH A 19%
HANDHELD DEVICE WHITE
66%
29%
PERCENTAGE OF PERCENTAGE OF MILLENNIALS WHO
BLACK AND HISPANIC CONNECT TO THE INTERNET WIRELESSLY
AMERICANS WHEN AWAY FROM HOME OR WORK:
WHO ON A TYPICAL DAY BLACK: 66%
GO ONLINE WITH A
HANDHELD DEVICE
WHITE: 64%
HISPANIC: 47%
Copyright 2010 Defakto Group 4

5. SOCIAL NETWORKING
AVERAGE NUMBER OF MINUTES SPENT ON
SOCIAL NETWORKING SITES: BUT
WHITE AMERICANS: 19 MINUTES 78% of U.S. companies
BLACK AMERICANS: 21 MINUTES said they have not used
HISPANIC AMERICANS: 29 MINUTES any social media to
engage Hispanics.
AND
PERCENTAGE OF MILLENNIALS WHO HAVE
CREATED A PROFILE ON A SOCIAL ONLY 18% of U.S.
NETWORKING SITE: companies who planned
HISPANIC MILLENNIALS: 52% to increase their
Hispanic marketing
WHITE MILLENNIALS: 83%
spending in the next
BLACK MILLENNIALS: 71%
year.
Copyright 2010 Defakto Group 5

6. SOCIAL NETWORKS
FACEBOOK
53% YOUTUBE
PERCENTAGE OF BLACK AMERICANS WHO VISIT
FACEBOOK AT LEAST WEEKLY 40%
PERCENTAGE OF BLACK AMERICANS
52% WHO VISIT YOUTUBE AT LEAST
PERCENTAGE OF HISPANIC AMERICANS WHO VISIT WEEKLY
FACEBOOK AT LEAST WEEKLY
71% 45%
PERCENTAGE OF ASIAN AMERICANS WHO VISIT PERCENTAGE OF HISPANIC
FACEBOOK AT LEAST WEEKLY AMERICANS WHO VISIT YOUTUBE AT
LEAST WEEKLY
ASIAN 51%
HISPANIC 5% PERCENTAGE OF ASIAN AMERICANS
5% WHO VISIT YOUTUBE AT LEAST
BLACK WEEKLY
7%
DEMOGRAPHICS OF TWITTER
WHITE
83%
Copyright 2010 Defakto Group 6

7. SOURCES:
Generation M^2: Media in the lives of 8- 18-year-olds (PDF)
Pew Research: More and More Teens on Cell Phones
Merkle: View from the Social Inbox: 2010 (PDF)
eMarketer: Marketerd Miss Hispanics on Social Sites
eMarketer: Who Blogs Now?
eMarketer: Hispanic-American Consumers Accept More E-Mail
Copyright 2010 Defakto Group 7

8. ABOUT DEFAKTO
Defakto is a full-service digital marketing agency based on
the core principal that what we offer and produce should
always be a reflection of What’s Best for Your Brand™.
The Defakto difference is an understanding of the full social
graph of your customer and the 360 degree view of brand
touch points. The ultimate goal is beyond the sale. The
ultimate goal is creating customers that create new
customers.
Defaktogroup.com gilbert.salazar@defaktogroup.com
Everywhereallthetime.com ken.vernon@defaktogroup.com
Copyright 2010 Defakto Group 8