2. What we’ll answer today Why should we care about social media? What is the social media culture? How do I convince my boss? How do we start? Where can I begin?
3. What is Social Media? Web-based tools that provide a platform for conversation and community. Traditional media is a 1 to many message. Social media is a 1 to 1 conversation where anyone can participate. Connecting not broadcasting.
4. Why should I care about social media? Professional development News and information Networking Community building Event marketing Membership marketing Member/customer service Grassroots political action
5. Why should I care about social media? Professional development News and information Public relations Provide valuable content. Become a thought leader in your community.
6. Why should I care about social media? Platform for peer-to-peer networking Community building Ties that bond
7. Why should I care about social media? Social media is like word of mouth on steroids for your event and membership marketing. Social media is viral.
8. Why should I care about social media? Member and customer service Listening Social media coach
9. Why should I care about social media? Political action alerts
15. Is social media really a big deal? Facebook is the 4th most populated place in the world. Fastest growing group, 35+. 80% of companies plan to use LinkedIn as their primary tool to find employees this year. 18 million new Twitter users per year.
16. Is social media really a big deal? 4.1 billion text messages are sent daily. 22% of Facebook’s users access it on their phone. iPhone application downloads hit 1 billion in 9 months.
17. Is social media really a big deal? In 2009, more than four out of five online Americans are active in either creating, participating in, or reading some form of social content at least once a month.
18. Is social media really a big deal? Less than 10% of those under 35 are inactive in social media. By 2010 GenY will outnumber Boomers, and 96% of them have joined a social network.
34. Listen Select keywords. Brainstorm. Check web site. Choose your tools. Google Alerts Search.twitter.com Backtype BoardTracker LinkedIn, Facebook
35. Engage Grow your community. Comment on blogs. Social media web page. Be a resource. Customer service. Market research. Be a first responder. Always think value.