33. DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused
Large City in the World
• The Co-Learning and Co-working
Capital of the World
43. ROC
ROI
VS
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Collisions)
44. ROC & ROL
ROI
VS
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Collisions)
and institutionalizing ROL
45. ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Collisions)
and institutionalizing ROL
(Return On Luck) – Accelerating Serendipity
ROI
VS
53. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable
Unique or First or Best at Something
54. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable
Unique or First or Best at Something
Story-worthy
108. Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelerate serendipity > Accelerate learning
>
Accelerate productivity and innovation
WHEN CITIES DOUBLE IN
SIZE
109. 1. Residential density of 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of
openness, collaboration, creativity, and
optimism
3 INGREDIENTS FOR
SERENDIPITY
111. LAS VEGAS CITY HALL
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
112. DIVERSITY + DENSITY
1. Zappos employees
2. Tech Startup Community
3. Small Business Community
4. Fashion Community
5. Art and Music Communities
6. Other Passion Communities
7. Local Residents
133. What is the value of a resident that is out
and about in the neighborhood?
RETURN ON
COLLISIONSROC
134. What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
RETURN ON
COLLISIONSROC
135. What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
RETURN ON
COLLISIONSROC
136. What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
x 40 weeks/year
RETURN ON
COLLISIONSROC
137. What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
x 40 weeks/year
= 1000 “collisionable” hours/year
RETURN ON
COLLISIONSROC
140. What is the value of a purposeful visitor that
contributes to community?
RETURN ON
COLLISIONSROC
141. What is the value of a purposeful visitor that
contributes to community?
12 hours/day
RETURN ON
COLLISIONSROC
142. What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
RETURN ON
COLLISIONSROC
143. What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
RETURN ON
COLLISIONSROC
144. What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
= 1000 “collisionable” hours/year
RETURN ON
COLLISIONSROC
146. 1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of
openness, collaboration, creativity, an
RETURN ON
COLLISIONSROC
147. 1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of
openness, collaboration, creativity, an
RETURN ON
COLLISIONSROC
157. Accelerate:
1. Collisions
2. Co-Learning
3. Connectedness
And everything else will fall into place…
(productivity, innovation, growth, happiness)
What will people say about downtown?
THE BIG BET
3 GUIDING PRINCIPLES