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The most commonly used apps for both
smartphones and tablets.
APP APPEAL
60%
56%
51%
44%
39%
Social Networks
Weather
Games
Browsers
Music Streaming
www.
Non-owners’ intent to purchase over
the next 12 months.$ FUTURE USERS
1in4 1in5
Tablet
Smartphone
Top 3 most valued mobile devices among owners.
ON THE MOVE
Laptop
67%
Tablet
36%
Smartphone
72%
Download the 8th edition of the Digital Democracy Survey at
www.deloitte.com/us/tmtrends
A multi-generational view of U.S. consumer
technology, media and telecom trends.
CMYK
Consumers: Ever More
Mobile and Connected.
Home Internet is ranked as the
most valued household service
across generations.
ALL-AGES INTERNET
#1 Internet
#2 Pay TV
#3 Mobile Data
86%
61%
30%
Movie streaming consumption is on the
rise, on mobile viewing platforms.
SMALL SCREEN STREAM
Smartphones Tablets
63%
44%

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