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The B2B Marketer's Guide to SXSW
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Recommandé
Account-based buying signals
Account-based buying signals
Demandbase
You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri, to Spotify, to Call of Duty and now self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it. But that is all about to change. In June 2016, Demandbase acquired Spiderbook, an AI-based solution that helps B2B companies overcome the most complex data challenges. Host Analytics was one of the first customers to leverage Spiderbook’s AI technology and achieved amazing results. Join Demandbase and Host Analytics for a webinar on January 24 to learn: - How AI is changing the B2B landscape and what powers the technology behind Demandbase - How Host Analytics leveraged Spiderbook to make its marketing more efficient - The challenges marketing and sales professionals face with AI - How to overcome those challenges to maximize sales conversations and close more deals
Artificial Intelligence in an ABM World
Artificial Intelligence in an ABM World
Demandbase
Based off the Fundamentals workshop, we take a deep dive into the timelines, communications and best practices for getting your Sales and Marketing teams committed to and working towards the same ABM goals and metrics.
Keys to Sales and Marketing Alignment Success
Keys to Sales and Marketing Alignment Success
Demandbase
Critical to the success of your new ABM strategy is the right target account list, agreed upon between the key Sales and Marketing stakeholders. We will discuss best practices, considerations and help you scope your initial rollout as well as a long term plan
Build Your Target Account List
Build Your Target Account List
Demandbase
Presentation shared at Marketing Innovation Summit for B2B.
Account-Based Marketing in Action
Account-Based Marketing in Action
Demandbase
Account-Based Marketing has grown and evolved tremendously over the past year, and technology is at the heart of it. The Marketing Innovation Summit kicks off with three heavy hitters: Peter Isaacson, CMO of Demandbase; Chris Golec, CEO of Demandbase; and Kevin Akeroyd, GM & SVP of the Oracle Marketing Cloud. They will discuss the current state of Account-Based Marketing and how technologies are evolving alongside and in support of the revolution.
Virtual Marketing Innovation Summit Keynote
Virtual Marketing Innovation Summit Keynote
Demandbase
Account-Based Marketing has officially taken off. However, ABM involves more than simply executing account-focused campaigns. B2B marketers are now responsible for identifying the companies that are likely to buy, as well as delivering the right individual buyers from within those accounts. Join Aman Naimat, Founder of Spiderbook, and Peter Isaacson, CMO of Demandbase, as they discuss strategies to identify net new accounts and close them faster with end-to-end ABM. You will learn: -The main drivers behind the expansion of ABM -The difference between predictive and prescriptive account identification -The power of buyer-specific insights for marketing and sales
End to-End ABM: From Identification to Closed Business
End to-End ABM: From Identification to Closed Business
Demandbase
You’ve heard a lot about Account-Based Marketing, but the reality is that Marketing alone isn’t sufficient. In order to turn your most valued accounts into revenue, you need to look beyond traditional marketing channels to incorporate sales, sales development, and customer success. Join CEO and Founder of Engagio, Jon Miller, and CMO of Demandbase, Peter Isaacson for an in-depth look at how you can expand your account-based focus beyond just Marketing. You’ll learn how to surround your target accounts with relevant and timely messaging through coordinated campaigns extending across sales and marketing.
Account-Based Marketing Meets Account-Based Sales
Account-Based Marketing Meets Account-Based Sales
Demandbase
Recommandé
Account-based buying signals
Account-based buying signals
Demandbase
You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri, to Spotify, to Call of Duty and now self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it. But that is all about to change. In June 2016, Demandbase acquired Spiderbook, an AI-based solution that helps B2B companies overcome the most complex data challenges. Host Analytics was one of the first customers to leverage Spiderbook’s AI technology and achieved amazing results. Join Demandbase and Host Analytics for a webinar on January 24 to learn: - How AI is changing the B2B landscape and what powers the technology behind Demandbase - How Host Analytics leveraged Spiderbook to make its marketing more efficient - The challenges marketing and sales professionals face with AI - How to overcome those challenges to maximize sales conversations and close more deals
Artificial Intelligence in an ABM World
Artificial Intelligence in an ABM World
Demandbase
Based off the Fundamentals workshop, we take a deep dive into the timelines, communications and best practices for getting your Sales and Marketing teams committed to and working towards the same ABM goals and metrics.
Keys to Sales and Marketing Alignment Success
Keys to Sales and Marketing Alignment Success
Demandbase
Critical to the success of your new ABM strategy is the right target account list, agreed upon between the key Sales and Marketing stakeholders. We will discuss best practices, considerations and help you scope your initial rollout as well as a long term plan
Build Your Target Account List
Build Your Target Account List
Demandbase
Presentation shared at Marketing Innovation Summit for B2B.
Account-Based Marketing in Action
Account-Based Marketing in Action
Demandbase
Account-Based Marketing has grown and evolved tremendously over the past year, and technology is at the heart of it. The Marketing Innovation Summit kicks off with three heavy hitters: Peter Isaacson, CMO of Demandbase; Chris Golec, CEO of Demandbase; and Kevin Akeroyd, GM & SVP of the Oracle Marketing Cloud. They will discuss the current state of Account-Based Marketing and how technologies are evolving alongside and in support of the revolution.
Virtual Marketing Innovation Summit Keynote
Virtual Marketing Innovation Summit Keynote
Demandbase
Account-Based Marketing has officially taken off. However, ABM involves more than simply executing account-focused campaigns. B2B marketers are now responsible for identifying the companies that are likely to buy, as well as delivering the right individual buyers from within those accounts. Join Aman Naimat, Founder of Spiderbook, and Peter Isaacson, CMO of Demandbase, as they discuss strategies to identify net new accounts and close them faster with end-to-end ABM. You will learn: -The main drivers behind the expansion of ABM -The difference between predictive and prescriptive account identification -The power of buyer-specific insights for marketing and sales
End to-End ABM: From Identification to Closed Business
End to-End ABM: From Identification to Closed Business
Demandbase
You’ve heard a lot about Account-Based Marketing, but the reality is that Marketing alone isn’t sufficient. In order to turn your most valued accounts into revenue, you need to look beyond traditional marketing channels to incorporate sales, sales development, and customer success. Join CEO and Founder of Engagio, Jon Miller, and CMO of Demandbase, Peter Isaacson for an in-depth look at how you can expand your account-based focus beyond just Marketing. You’ll learn how to surround your target accounts with relevant and timely messaging through coordinated campaigns extending across sales and marketing.
Account-Based Marketing Meets Account-Based Sales
Account-Based Marketing Meets Account-Based Sales
Demandbase
Once you have your target account list, you need to consider how you will shift your marketing strategy and tactics to provide the focus needed on these accounts. We’ll walk through the different considerations, new campaign metrics you should measure, and the mindset to help you look at your marketing mix with an ABM lens.
Account-Based Marketing Across the Funnel
Account-Based Marketing Across the Funnel
Demandbase
In an ABM world, you will start measuring your success differently – instead of campaign metrics like hand raises and MQLs, you will start to track metrics that are closer to Revenue – close rates, ACV and more. We’ll provide you with the metrics to track, and the best reports for measuring that will keep your stakeholders informed on your ABM success!
Metrics, Measurement and KPI's
Metrics, Measurement and KPI's
Demandbase
What does it take to get your organization committed to account-based marketing? How do you get your CFO to green-light the budget, get the sales organization committed to a new level of coordination, and rally the rest of your organization around the strategies, resources and focus necessary to drive ongoing ABM success? In this webinar you’ll receive specific, immediately actionable tools and best practices to coordinate your entire organization around account-based marketing. You will hear: - Best practices from peers who have successfully “sold” a focus and investment in ABM internally - Specific messaging, presentation and ROI measurement tools that work to build consensus and commitment - Common obstacles and objections to ABM, and how to overcome them
Expert ABM: Selling the Value of ABM in Your Organization
Expert ABM: Selling the Value of ABM in Your Organization
Demandbase
According to SiriusDecisions research, 92% of marketers call ABM a B2B must-have and 68% are planning to invest in ABM technologies in the next twelve months. With 2017 right around the corner, do you have a plan on how to budget for ABM? Join WhiteHat Security, Demandbase, and Target Marketing to learn why marketers are prioritizing ABM and how they are budgeting for it in 2017. In this webinar you’ll learn: - Why top marketers are focusing on ABM in 2017 - ABM basics needed to start planning your budget - Different ways marketers are developing ABM budgets - How ABM will impact budgeting decisions
Be a Marketing Hero in 2017: Budgeting Strategies for Account-Based Marketing
Be a Marketing Hero in 2017: Budgeting Strategies for Account-Based Marketing
Demandbase
As presented at Twin Cities Oracle Marketing Cloud User Group session on March 29, 2016
DemandBase for OracleEloqua
DemandBase for OracleEloqua
Ron Corbisier
Most modern businesses understand that today’s B2B sales cycle requires insight between sales and marketing teams and that operating in silos can be a major setback to success. You need a strategy for tackling the three biggest issues that divide your teams so you can turn your Marketing and Sales organizations into one unstoppable super team.
Sales and Marketing: The New Power Couple Has Arrived
Sales and Marketing: The New Power Couple Has Arrived
Demandbase
Clicks, conversions and downloads only tell part of the story about how engaged your prospects are. To truly understand sales readiness and intent, B2B marketers need to identify bingeing behavior and act promptly when it occurs. Learn how leading organizations drive engagement and deliver better qualified sales opportunities.
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion
Demandbase
In this session we will cover the fundamental steps required to build an ABM strategy for your organization. You will scope the people, resources and marketing programs that need to be considered, along with with the expectations that need to be set with your organization.
ABM Fundamentals
ABM Fundamentals
Demandbase
As B2B marketers, it's easy to get excited about the latest trends in our space. But when it comes to making strategic changes or big technology purchases, you need some cold, hard facts to inform your decisions. That’s why the ABM Leadership Alliance is excited to release its latest industry research. It captures insights and critical data points from real marketers who are using Account-Based Marketing (ABM). This research proves that ABM is not just a trend but rather a key strategy for B2B marketers to succeed in 2017. Join Craig Rosenberg, Chief Analyst, TOPO and Jessica Fewless, Sr. Director Partner and Field Marketing, Demandbase to learn first-hand how ABM is: - Outperforming traditional marketing - Growing lifetime value of customers - Driving positive organizational change - Increasing value and results over time
Metrics and Insights Behind the ABM Revolution
Metrics and Insights Behind the ABM Revolution
Demandbase
Your buyers are changing the way they make purchasing decisions. To help you understand how that will impact your business, Demand Gen Report and Demandbase are bringing you the latest trends and real-world insights on buyer behavior. This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on: -Where buyers typically see breakdowns in the marketing/sales process -How buyers involve peers in the selection phase -Where buyers look for information -What content buyers view at different stages of the buying process
The Latest Shifts in B2B Buyer Behavior: New Trends and Real-World Insights f...
The Latest Shifts in B2B Buyer Behavior: New Trends and Real-World Insights f...
Demandbase
Gina Bianchini (Founder & CEO, Mightybell) delivers the closing keynote at the Marketing Innovation Summit
The Rise of Identity Networks
The Rise of Identity Networks
Demandbase
As digital advertising evolves towards a cookieless future, advertisers need to know what they can do today to plan successful campaigns when third-party data sources are eliminated. In a world where B2B buyers are already increasingly wary of disclosing personal details and freely consenting to tracking, the challenge of reaching and engaging audiences is more critical than ever. In this session, Demandbase’s Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, will share the evolution of B2B advertising strategy amid Google’s fundamental changes to the web-based digital experience. Discover innovative strategies for targeting and measuring success in a cookieless world, ensuring your campaigns remain effective and relevant as Google continues to phase out third party cookies.
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
Demandbase
Demandbase on Demandbase Story In this webinar, Hannah Jordan, Senior Digital Marketing Manager at Demandbase will showcase top advertising plays tailored to each stage of the buyer's lifecycle. From awareness to decision-making, you'll learn how to effectively engage your target audience with creativity. Discover the latest features available in Demandbase for digital marketers to leverage their advertising spend for maximum impact and efficiency. Key Takeaways: * Understand how to map advertising strategies to different stages of the buyer’s journey * Learn about the latest released features in 2024 within Demandbase Advertising Platform * Gain insights from real-world examples and use cases * Enhance your ability to craft targeted, effective, and engaging marketing campaigns
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Demandbase
Amidst the ongoing transformations in digital advertising, advertisers’ consistently wonder what to do after third-party cookies are gone? An increasing number of B2B buyers are hesitant to disclose contact details, consent to cookie tracking, or initiate sales discussions, citing apprehensions related to privacy and data utilization.
Winning Target Accounts in a Cookieless Era
Winning Target Accounts in a Cookieless Era
Demandbase
Chris Moody presents his 2024 B2B and GTM trends and predictions.
B2B & GTM Trends and Predictions for 2024.pdf
B2B & GTM Trends and Predictions for 2024.pdf
Demandbase
This Strategy & Planning Series session shares the essential metrics and reports that top CMOs will use to drive pipeline and revenue growth in 2024.
The Reports Your CMO Wants to See
The Reports Your CMO Wants to See
Demandbase
Explore the transformative power of data in the realm of B2B.
Data Champions League: Winning Strategies for B2B Success
Data Champions League: Winning Strategies for B2B Success
Demandbase
Redefine the ROI of your ABM Strategy with the GTM Partners ROI Framework.
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
Demandbase
Learn how you can take action and build out your account segmentation for your 2024 ABM strategy.
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
Demandbase
In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth. Come learn the essential metrics and reports that top CMOs use to drive pipeline and revenue growth in 2024. Attendee takeaways: Key Performance Indicators (KPIs): From pageviews to conversion rates to pipeline, discover the metrics that matter. RevOps Alignment: Learn how to integrate marketing data with RevOps to drive cohesive business strategies. Actionable Insights: Discover innovative strategies to turn your analytics into strategic action. Whether you’re a CMO or an operations professional, this session offers a future-oriented and engaging look into the reports that guide and justify your go-to-market strategy. Presented by: Ashley Long & Jon Miller from Demandbase
The Reports Your CMO Wants to See (OpsStars)
The Reports Your CMO Wants to See (OpsStars)
Demandbase
Welcome to the world of digital transformation for financial services, where cutting-edge technologies are reshaping customer journeys, demand generation, and scoring strategies. In this era of innovation, we dive into the realm of SFMC journeys, leverage the power of Demandbase intent, and simplify scoring buckets to fuel your organization’s growth and success. With SFMC (Salesforce Marketing Cloud) journeys, we unlock the potential to create personalized and seamless experiences for your customers. By mapping out intricate paths, we guide individuals through tailored interactions, nurturing them at every step of their financial journey. Whether it’s onboarding, cross-selling, or retention, SFMC journeys empower you to deliver the right message to the right audience at the right time. But what if you could take it a step further? Enter Demandbase intent, a game-changer in B2B marketing. By harnessing intent data, we gain unprecedented insights into your target accounts’ interests and behaviors. This powerful tool allows us to prioritize and engage high-intent prospects, accelerating your sales pipeline and driving revenue growth. Of course, in the realm of financial services, not all customers are created equal. That’s where easy scoring buckets come into play. By simplifying the scoring process, we categorize prospects based on their engagement, propensity to convert, and lifetime value. With this data-driven approach, we enable your sales teams to focus their efforts where they matter most, optimizing resources and boosting conversion rates. Now, imagine the possibilities that arise from this seamless integration of SFMC journeys, Demandbase intent, and easy scoring buckets. The result? A digital transformation that revolutionizes the way financial services connect with their customers. From personalized experiences to data-driven targeting, your organization becomes a catalyst for growth and a trailblazer in the industry. So, are you ready to embark on this transformative journey? Together, we’ll navigate the complexities of digital transformation, unlocking the true potential of your financial services organization and shaping the future of customer engagement. Let’s embark on this exciting adventure and redefine what’s possible in the world of finance.
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Demandbase
Are you feeling like your marketing has become less effective? Like your digital, content and email campaigns are not creating the same amount of pipeline as they have in the past? The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics. In this session, Jon Miller, CMO of Demandbase and former cofounder of Marketo and CEO at Engagio, will share his new playbook filled with account-based techniques that are working today, including conditioning the market to your solution and engaging the right accounts at the right time with the right plays. And he’ll make you groan with some bad dad jokes as well.
Nothing Works Anymore: Why B2B Needs A New Playbook
Nothing Works Anymore: Why B2B Needs A New Playbook
Demandbase
Contenu connexe
En vedette
Once you have your target account list, you need to consider how you will shift your marketing strategy and tactics to provide the focus needed on these accounts. We’ll walk through the different considerations, new campaign metrics you should measure, and the mindset to help you look at your marketing mix with an ABM lens.
Account-Based Marketing Across the Funnel
Account-Based Marketing Across the Funnel
Demandbase
In an ABM world, you will start measuring your success differently – instead of campaign metrics like hand raises and MQLs, you will start to track metrics that are closer to Revenue – close rates, ACV and more. We’ll provide you with the metrics to track, and the best reports for measuring that will keep your stakeholders informed on your ABM success!
Metrics, Measurement and KPI's
Metrics, Measurement and KPI's
Demandbase
What does it take to get your organization committed to account-based marketing? How do you get your CFO to green-light the budget, get the sales organization committed to a new level of coordination, and rally the rest of your organization around the strategies, resources and focus necessary to drive ongoing ABM success? In this webinar you’ll receive specific, immediately actionable tools and best practices to coordinate your entire organization around account-based marketing. You will hear: - Best practices from peers who have successfully “sold” a focus and investment in ABM internally - Specific messaging, presentation and ROI measurement tools that work to build consensus and commitment - Common obstacles and objections to ABM, and how to overcome them
Expert ABM: Selling the Value of ABM in Your Organization
Expert ABM: Selling the Value of ABM in Your Organization
Demandbase
According to SiriusDecisions research, 92% of marketers call ABM a B2B must-have and 68% are planning to invest in ABM technologies in the next twelve months. With 2017 right around the corner, do you have a plan on how to budget for ABM? Join WhiteHat Security, Demandbase, and Target Marketing to learn why marketers are prioritizing ABM and how they are budgeting for it in 2017. In this webinar you’ll learn: - Why top marketers are focusing on ABM in 2017 - ABM basics needed to start planning your budget - Different ways marketers are developing ABM budgets - How ABM will impact budgeting decisions
Be a Marketing Hero in 2017: Budgeting Strategies for Account-Based Marketing
Be a Marketing Hero in 2017: Budgeting Strategies for Account-Based Marketing
Demandbase
As presented at Twin Cities Oracle Marketing Cloud User Group session on March 29, 2016
DemandBase for OracleEloqua
DemandBase for OracleEloqua
Ron Corbisier
Most modern businesses understand that today’s B2B sales cycle requires insight between sales and marketing teams and that operating in silos can be a major setback to success. You need a strategy for tackling the three biggest issues that divide your teams so you can turn your Marketing and Sales organizations into one unstoppable super team.
Sales and Marketing: The New Power Couple Has Arrived
Sales and Marketing: The New Power Couple Has Arrived
Demandbase
Clicks, conversions and downloads only tell part of the story about how engaged your prospects are. To truly understand sales readiness and intent, B2B marketers need to identify bingeing behavior and act promptly when it occurs. Learn how leading organizations drive engagement and deliver better qualified sales opportunities.
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion
Demandbase
In this session we will cover the fundamental steps required to build an ABM strategy for your organization. You will scope the people, resources and marketing programs that need to be considered, along with with the expectations that need to be set with your organization.
ABM Fundamentals
ABM Fundamentals
Demandbase
As B2B marketers, it's easy to get excited about the latest trends in our space. But when it comes to making strategic changes or big technology purchases, you need some cold, hard facts to inform your decisions. That’s why the ABM Leadership Alliance is excited to release its latest industry research. It captures insights and critical data points from real marketers who are using Account-Based Marketing (ABM). This research proves that ABM is not just a trend but rather a key strategy for B2B marketers to succeed in 2017. Join Craig Rosenberg, Chief Analyst, TOPO and Jessica Fewless, Sr. Director Partner and Field Marketing, Demandbase to learn first-hand how ABM is: - Outperforming traditional marketing - Growing lifetime value of customers - Driving positive organizational change - Increasing value and results over time
Metrics and Insights Behind the ABM Revolution
Metrics and Insights Behind the ABM Revolution
Demandbase
Your buyers are changing the way they make purchasing decisions. To help you understand how that will impact your business, Demand Gen Report and Demandbase are bringing you the latest trends and real-world insights on buyer behavior. This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on: -Where buyers typically see breakdowns in the marketing/sales process -How buyers involve peers in the selection phase -Where buyers look for information -What content buyers view at different stages of the buying process
The Latest Shifts in B2B Buyer Behavior: New Trends and Real-World Insights f...
The Latest Shifts in B2B Buyer Behavior: New Trends and Real-World Insights f...
Demandbase
Gina Bianchini (Founder & CEO, Mightybell) delivers the closing keynote at the Marketing Innovation Summit
The Rise of Identity Networks
The Rise of Identity Networks
Demandbase
En vedette
(11)
Account-Based Marketing Across the Funnel
Account-Based Marketing Across the Funnel
Metrics, Measurement and KPI's
Metrics, Measurement and KPI's
Expert ABM: Selling the Value of ABM in Your Organization
Expert ABM: Selling the Value of ABM in Your Organization
Be a Marketing Hero in 2017: Budgeting Strategies for Account-Based Marketing
Be a Marketing Hero in 2017: Budgeting Strategies for Account-Based Marketing
DemandBase for OracleEloqua
DemandBase for OracleEloqua
Sales and Marketing: The New Power Couple Has Arrived
Sales and Marketing: The New Power Couple Has Arrived
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion
ABM Fundamentals
ABM Fundamentals
Metrics and Insights Behind the ABM Revolution
Metrics and Insights Behind the ABM Revolution
The Latest Shifts in B2B Buyer Behavior: New Trends and Real-World Insights f...
The Latest Shifts in B2B Buyer Behavior: New Trends and Real-World Insights f...
The Rise of Identity Networks
The Rise of Identity Networks
Plus de Demandbase
As digital advertising evolves towards a cookieless future, advertisers need to know what they can do today to plan successful campaigns when third-party data sources are eliminated. In a world where B2B buyers are already increasingly wary of disclosing personal details and freely consenting to tracking, the challenge of reaching and engaging audiences is more critical than ever. In this session, Demandbase’s Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, will share the evolution of B2B advertising strategy amid Google’s fundamental changes to the web-based digital experience. Discover innovative strategies for targeting and measuring success in a cookieless world, ensuring your campaigns remain effective and relevant as Google continues to phase out third party cookies.
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
Demandbase
Demandbase on Demandbase Story In this webinar, Hannah Jordan, Senior Digital Marketing Manager at Demandbase will showcase top advertising plays tailored to each stage of the buyer's lifecycle. From awareness to decision-making, you'll learn how to effectively engage your target audience with creativity. Discover the latest features available in Demandbase for digital marketers to leverage their advertising spend for maximum impact and efficiency. Key Takeaways: * Understand how to map advertising strategies to different stages of the buyer’s journey * Learn about the latest released features in 2024 within Demandbase Advertising Platform * Gain insights from real-world examples and use cases * Enhance your ability to craft targeted, effective, and engaging marketing campaigns
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Demandbase
Amidst the ongoing transformations in digital advertising, advertisers’ consistently wonder what to do after third-party cookies are gone? An increasing number of B2B buyers are hesitant to disclose contact details, consent to cookie tracking, or initiate sales discussions, citing apprehensions related to privacy and data utilization.
Winning Target Accounts in a Cookieless Era
Winning Target Accounts in a Cookieless Era
Demandbase
Chris Moody presents his 2024 B2B and GTM trends and predictions.
B2B & GTM Trends and Predictions for 2024.pdf
B2B & GTM Trends and Predictions for 2024.pdf
Demandbase
This Strategy & Planning Series session shares the essential metrics and reports that top CMOs will use to drive pipeline and revenue growth in 2024.
The Reports Your CMO Wants to See
The Reports Your CMO Wants to See
Demandbase
Explore the transformative power of data in the realm of B2B.
Data Champions League: Winning Strategies for B2B Success
Data Champions League: Winning Strategies for B2B Success
Demandbase
Redefine the ROI of your ABM Strategy with the GTM Partners ROI Framework.
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
Demandbase
Learn how you can take action and build out your account segmentation for your 2024 ABM strategy.
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
Demandbase
In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth. Come learn the essential metrics and reports that top CMOs use to drive pipeline and revenue growth in 2024. Attendee takeaways: Key Performance Indicators (KPIs): From pageviews to conversion rates to pipeline, discover the metrics that matter. RevOps Alignment: Learn how to integrate marketing data with RevOps to drive cohesive business strategies. Actionable Insights: Discover innovative strategies to turn your analytics into strategic action. Whether you’re a CMO or an operations professional, this session offers a future-oriented and engaging look into the reports that guide and justify your go-to-market strategy. Presented by: Ashley Long & Jon Miller from Demandbase
The Reports Your CMO Wants to See (OpsStars)
The Reports Your CMO Wants to See (OpsStars)
Demandbase
Welcome to the world of digital transformation for financial services, where cutting-edge technologies are reshaping customer journeys, demand generation, and scoring strategies. In this era of innovation, we dive into the realm of SFMC journeys, leverage the power of Demandbase intent, and simplify scoring buckets to fuel your organization’s growth and success. With SFMC (Salesforce Marketing Cloud) journeys, we unlock the potential to create personalized and seamless experiences for your customers. By mapping out intricate paths, we guide individuals through tailored interactions, nurturing them at every step of their financial journey. Whether it’s onboarding, cross-selling, or retention, SFMC journeys empower you to deliver the right message to the right audience at the right time. But what if you could take it a step further? Enter Demandbase intent, a game-changer in B2B marketing. By harnessing intent data, we gain unprecedented insights into your target accounts’ interests and behaviors. This powerful tool allows us to prioritize and engage high-intent prospects, accelerating your sales pipeline and driving revenue growth. Of course, in the realm of financial services, not all customers are created equal. That’s where easy scoring buckets come into play. By simplifying the scoring process, we categorize prospects based on their engagement, propensity to convert, and lifetime value. With this data-driven approach, we enable your sales teams to focus their efforts where they matter most, optimizing resources and boosting conversion rates. Now, imagine the possibilities that arise from this seamless integration of SFMC journeys, Demandbase intent, and easy scoring buckets. The result? A digital transformation that revolutionizes the way financial services connect with their customers. From personalized experiences to data-driven targeting, your organization becomes a catalyst for growth and a trailblazer in the industry. So, are you ready to embark on this transformative journey? Together, we’ll navigate the complexities of digital transformation, unlocking the true potential of your financial services organization and shaping the future of customer engagement. Let’s embark on this exciting adventure and redefine what’s possible in the world of finance.
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Demandbase
Are you feeling like your marketing has become less effective? Like your digital, content and email campaigns are not creating the same amount of pipeline as they have in the past? The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics. In this session, Jon Miller, CMO of Demandbase and former cofounder of Marketo and CEO at Engagio, will share his new playbook filled with account-based techniques that are working today, including conditioning the market to your solution and engaging the right accounts at the right time with the right plays. And he’ll make you groan with some bad dad jokes as well.
Nothing Works Anymore: Why B2B Needs A New Playbook
Nothing Works Anymore: Why B2B Needs A New Playbook
Demandbase
Slides from customer lab: Maximizing Your ROI with Demandbase: A Practical Playbook for Marketers
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
Demandbase
As marketers, we have more raw data than we know what to do with. But how do you tell a story, extract insight, and know what to do next as a marketer when we are swimming in all the data? In this rapid-fire session, we will dive deep into methodically combining the principles of marketing data, the key reports to be looking at that matter to the C-suite, and scientific hypothesis-driven thinking.
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
Demandbase
Thales’ Sr. ABM Manager, Rafael Melanda, takes us through exactly how he implemented an ABM strategy at Thales, including how to get senior level buy-in across the company, as well as engagement from the sales organization.
A Marketers Tale: How ABM Was Successfully Launched at Thales
A Marketers Tale: How ABM Was Successfully Launched at Thales
Demandbase
Prior to the current economic downturn, B2B companies turned to account-based marketing and Smarter GTM™ as a better way to do things. These forward thinking companies were looking to be better informed, more targeted and more efficient and effective. Smarter GTM™ and ABM was viewed as the modern approach — a best practice to drive growth, yet still seen as a “nice to have” by many. But in today’s world — a world that has been shaken by a global pandemic, labour shortages, inflation, war, and economic uncertainty — organisations’ resources have been stretched and depleted. ABM is no longer the fastest path to growth, but essential for survival. In this session Jon Miller — CMO at Demandbase and cofounder of Marketo and Engagio — will show why ABM powered by Account Intelligence is the key to work smarter, not harder, and he’ll share practical ABM tips and best practices based on Demandbase’s own secret sauce. You will learn: What it’s going to take in 2023 to create alignment between marketing and sales How to empower your sales and business development teams to sell more Tips on how to help your marketing team generate sufficient amounts of pipeline with less investment
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
Demandbase
In the words of legendary marketer (and boxer), Mike Tyson, “Everyone has a plan until they get punched in the mouth.” Markets change, you lose your star player, budgets get cut, what then? Join Demandbase’s Chris Moody, Head of GTM Thought Leadership, and Stephanie McArthur, ABX Expert, for this session to learn how to pivot your GTM strategy when things don’t go to plan (do they ever?). They’ll share how to: Reevaluate your focus - know what to look for and what to adjust Balance and measure multiple GTM strategies Make sure you’re investing in the right places Leverage intent data to improve the efficiency and effectiveness Use orchestration to your advantage (less manual, mundane tasks = more time)
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
Demandbase
Spam isn’t just unwanted email. It’s any uninformed, irrelevant interaction with your customers and potential buyers. It wastes your time and money and annoys the buyers you were hoping to impress. Focusing on the customer buying experience is more important than ever. In today’s information age, buyers have more and more power over sellers. As a result, there’s an increased demand for personalised, relevant experiences. In this webinar, we shall provide real-life examples of how Sales & Marketing teams are delivering personal, relevant and timely messages to their buyers.
Stop spamming and get relevant with Smarter GTM
Stop spamming and get relevant with Smarter GTM
Demandbase
Deck from the customer lab, Launch, Measure, and Optimize Next-Level Advertising.
Launch, Measure, and Optimize Next-Level Advertising
Launch, Measure, and Optimize Next-Level Advertising
Demandbase
ZS, a global technology and consulting firm, had one big problem: executive awareness. To tackle this problem, ZS partnered with B2B demand marketing agency Quarry to launch a 1:Few ABM campaign aimed at reaching executive change-makers at top client accounts. Hear from ZS and Quarry on how they cultivated executive relationships, achieved 100% engagement at top accounts, and built their brand awareness.
How to Reach and Influence Key Decision Makers_Final.pdf
How to Reach and Influence Key Decision Makers_Final.pdf
Demandbase
Building out your ABX strategy can be complex and scary. Fear not we have the magic potion that will ensure you thrive in 2023.
The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Str...
The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Str...
Demandbase
Plus de Demandbase
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DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Winning Target Accounts in a Cookieless Era
Winning Target Accounts in a Cookieless Era
B2B & GTM Trends and Predictions for 2024.pdf
B2B & GTM Trends and Predictions for 2024.pdf
The Reports Your CMO Wants to See
The Reports Your CMO Wants to See
Data Champions League: Winning Strategies for B2B Success
Data Champions League: Winning Strategies for B2B Success
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
The Reports Your CMO Wants to See (OpsStars)
The Reports Your CMO Wants to See (OpsStars)
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Nothing Works Anymore: Why B2B Needs A New Playbook
Nothing Works Anymore: Why B2B Needs A New Playbook
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
A Marketers Tale: How ABM Was Successfully Launched at Thales
A Marketers Tale: How ABM Was Successfully Launched at Thales
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
Stop spamming and get relevant with Smarter GTM
Stop spamming and get relevant with Smarter GTM
Launch, Measure, and Optimize Next-Level Advertising
Launch, Measure, and Optimize Next-Level Advertising
How to Reach and Influence Key Decision Makers_Final.pdf
How to Reach and Influence Key Decision Makers_Final.pdf
The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Str...
The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Str...
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Initially, we thought we would prepare this in the theme of ten safety commandments, but soon we discovered that we had twelve points we wanted to list. So sacrificing a title that may have been more attractive in order to present a product we feel is more complete.
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Forklift Operations: Safety through Cartoons
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How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Eric T. Tung
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Here is a presentation of some of our works for the Pharmaceutical Industry. If you are a Pharma Brand Manager and are considering hiring a creative or Event Agency, look no further. We have over 17 years of experience of working with Pharma Clients and most importantly, we address the burning issue of In-Clinic Engagement between your field executive and the Doctors
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Pharma Works Profile of Karan Communications
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Coffee Bean Company Overview Analyzing the internal and external environment Strength and Weakness Business Level and Corporate Level Strategies
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The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
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