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Demetrio Maguigad
Demetrio Maguigad
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Social media strategy + tactics + tools Presented by Demetrio P. Maguigad
Welcome ,[object Object],Strategies and overview of the Social Web Tactics: Things for the day-to-day Tools: Which ones? How do we best use them?
Why Social Media? ,[object Object],It took Facebook only 2 years If Facebook were a country, it would be the third largest in the world!
Why Social VIdeo? ,[object Object],Less then 10% of visitors to your site read everything you have to say. 65% of visitors to a site with video watch to its completion. Video ranks 3x higher in search engines then text.
MYTH ,[object Object],Although most online social media tools are Free of cost, to be successful you need to invest your time to be successful.
Strategy ,[object Object],Well, it’s kind of like…
 
Strategy ,[object Object],Well, it’s kind of like… The High School Dance … or any other Social Gathering Preparation Presentation Interaction Listening & Monitoring Participating Sharing
Have a plan ,[object Object]
Define your goals ,[object Object],To Inform : addressed to people who are already looking for you. To Educate : addressed to people who may not be looking for you but would like to build their knowledge base. To Persuade : addressed to people who do not have an opinion about you or who may disagree with you. To Appeal to the Emotions : addressed to a wide audience
Goals ,[object Object],Your goals should always support your organization’s mission Acquire the appropriate tools to measure your success
MYTH ,[object Object],People will not visit you online unless you first have a strategy to invite them there.
Tactics ,[object Object],Develop a Social Media Policy Monitoring Push + Pull
 
TOOLS ,[object Object]
How do you fix a broken sink?
 
Choosing your tools ,[object Object],Establish a plan and define your goals Identify the tools to help you reach your goals
Facebook ,[object Object],Pages Causes Facbook Ads
Other networks and social platforms ,[object Object],Twitter MySpace FourSquare Others
Twitter ,[object Object],Listen in Converse Hashtags URL shorteners
Anatomy of a Tweet ,[object Object]
Using a social media dashboard ,[object Object],Hootsuite Tweetdeck Seesmic
Broadcasting ,[object Object],Youtube + Vimeo Blogging: Wordpress + Typepad + Blogspot Live Broadcasting: Cover it Live + uStream + Qik
SEO + Metrics ,[object Object],Analytics Tools
SEO ,[object Object],Adding Tags and Categories Meta Data Adding Links Keep Content Fresh
BRINGING IT ALL TOGETHER ,[object Object],Understand tactics to manage your time and make the most from your online communicating Define what needs to be done first, then choose your tools Identify how you’ve made an impact by using metrics Q + A
Social media strategy + tactics + tools THANK YOU! Demetrio P. Maguigad [email_address] Follow @dmaguigad + @npcommunicator www.communitymediaworkshop.org

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