4. Organic Search
• Use appropriate Keywords, Tags, Meta Data
and Descriptions
• Keep your sites and content organized
• Create content consistently and often
• Be social, link and share your content
5. Keywords, Tags, Meta Data,
Descriptions
• Always use the best descriptive, appropriate
and relevant tags and keywords to a post or
page
• Add “alternative” titles, tags and descriptions
to photos and other multimedia content
embedded on a page.
• Always write description for metadata tags on
your pages.
6.
7. Keep your sites and content organized
• Plan out your website and consider the
hierarchy of the content to be displayed.
• Ensure the site is easy to navigate for your
users and consider using Categories to
organize content.
• Create two site maps, an interactive and visual
one for your users and an XML based sitemap
to help search engines index your website
8.
9. Create content consistently and often
• Develop a content strategy that is in-line with your
overall strategy to plan your content development and
delivery. If you’ve developed a series of documents,
posts or videos, rather then publishing them all at
once, consider publishing them over a period of time
(once a day or week).Ensure the site is easy to navigate
for your users and consider using Categories to
organize content.
• Include rich content such as photos and videos that will
add value to your content and ensure results will
appear in other popular search categories (Google
Image and Video search).
10. Create content consistently and often
(continued)
• Create concise, unique and accurate page titles
that are appropriate for your content. Search
engines like Goolge look at your title and title
tags that are used to display in search
results.Include rich content such as photos and
videos that will add value to your content and
ensure results will appear in other popular search
categories (Google Image and Video search).
• Keep in mind the audience not just search
engines. Make it easy for them to find and
consume your content.
11. Be social, link and share content
• Share your posts, photos and videos on various social
networks.
• Encourage audiences to link and share your website
and content. If you have established relationships with
bloggers and other creators and conversationalists ask
them to add your site or blog to their blog roll.
• Create out-bound links on your own website or posts
to encourage a mutual link and established relationship
with other sites, especially to site that are relative to
your content, industry or field.
