Micro-Scholarship, What it is, How can it help me.pdf
Social Media Bootcamp - Session 2
1. social media bootcamp
Demetrio P. Maguigad & Marissa Wasseluk
Community Media Workshop
312-369-6400
demetrio@newstips.org
Follow on Twitter @dmaguigad & @npcommunicator
http://www.communitymediaworkshop.org
2. Goals for today
• Develop a plan – identify audiences, objectives, strategies,
tactics and measurement.
• Become better equipped at doing online research to keep up
with the trends.
6. 4 basic online
communications goals
• to inform audiences
• to educate audiences
• to persuade audiences
• to entertain audiences
7. Social Media Planning
• audience: what are they ready for? where are they?
what level of engagement are they at?
• objectives: what do you want to do to achieve your
goals? what will be accomplished?
• strategies: what is your approach? what is the
process?
• technology, tools & tactics: what are the best tools
to help you get there?
• outcomes & analysis: what will be measured? what
are the indicators of change or success?
8. Social Media Planning: People
• Develop an analysis of targeted audiences.
• Identify audience use of technology.
• Develop engagement decisions based on
analysis and impact level to define your
objectives.
9. Social Media Planning: Objectives
• Establish your objectives & goals.
• Identify what it is you want to do (to conduct
research, to create market buzz, inform and
sell products, provide support to customers,
develop and improve products and services)
10. Social Media Planning:
Strategies
• Identify the process (listening for research,
conversing to create market buzz, rally key fans,
nurture a community, include customers to
improve products)
• Identify what it is you want to change if you are
successful with your objectives--impact.
• Identify how you will measure these changes.
• Learn to adapt to changes in the process.
11. Social Media Planning: Technology
&Tactics
• Identify the tools needed to communicate,
engage and measure your success.
• Identify how the tools will be used.
12. Key Strategies: Nurturing
Investing Tools & Time A Community:
Building authority
Sustainability strategy: Allowing
supporters to help each other
Energizing Supporters strategy: Rallying key
supporters towards an action or cause
tools
Conversing & Buzz strategy: Building relationships by
creating and participating in conversations--direct
engagement
Listening & Monitoring strategy:
Collecting info and insights through conversations
time
13. Social Media Planning:
Outcomes & Analysis
• Lastly, collect data, information & insights.
• Analyze and measure them against your
objectives, goals & impact.
• Adapt or accept changes.
14. SEO (search engine optimization)
strategies
• Content: Consistent and often
• Links: Relative content and networks
• Keywords: Add tags, keywords and metadata
• Organized: Clean architecture
• References and views: Be transparent
16. social media bootcamp
Demetrio P. Maguigad & Marissa Wasseluk
Community Media Workshop
312-369-6400
demetrio@newstips.org
Follow on Twitter @dmaguigad & @npcommunicator
http://www.communitymediaworkshop.org
Editor's Notes
Introduction Demetrio Maguigad
Identify the problem first, develop a plan and then acquire the appropriate tools
Don’t go to the hardware store first – ending up spending unnecessary time acquiring the wrong or inefficient tools
Strategies & tactics encompass the learning and use of tools and providing the time to reach the goals.
