2. BASICS – FISH TANK
Director: Andrea Arnold
Status: 15 uncut
Year: 2009
Genre: Drama
Synopsis: A British Drama about a young girl Mia, close to sexual and social expression.
Age 15 classification
Target audience 15-18 year olds
Cast: Katie Jarvis, Michael Fassbender, Kierston Wareing and a lot more.
Director: Andrea Arnold
Status: 15 uncut
Year: 2009
Genre: Drama
Synopsis: A British Drama about a young girl Mia, close to sexual and social expression.
Age 15 classification
Target audience 15-18 year olds
Cast: Katie Jarvis, Michael Fassbender, Kierston Wareing and a lot more.
3. BASICS – ILL MANORS
Date of release: 6/06/2012
18 classification age range
Target Audience:
Run Time: 121 minutes
Genre: crime/drama
Synopsis: The lives of four drug dealers, one user and two
prostitutes.
4. BASICS – THE
HANGOVER
The main production company responsible for The Hangover
is Warner Bros.
The other companies in association with The Hangover are
Legendary Pictures, Green Hat Films and IFP West coast
Erste.
The distributors of The hangover are 20th Century Fox , Baltic
Film, Cinematografica, Warner Bros and many more.
The director of The Hangover is Todd Phillips. The writers are
Jon Lucas and Scott Moore. The main 5 Hollywood actors are
Bradley Cooper as Phil, Ed Helms as Stu, Zaxh Galifianakis
as Alan, Justin Bartha as Doug and Ken Jeong as Mr Chow
5. BASICS – SKYFALL
Released 26th October 2012 (United Kingdom) 9th November
2012 (United States)
Director: Sam Mendes
Stars: Daniel Craig, Javier Bardem, Naomie Harris and more.
143 minutes long
PG-13 rating.
DVD released on Februrary 12th 2013
6. FIGURES – FISH TANK
Budget: $3,000,000.
Gross at box office: $5,922,292
Profit at box office $2,922,292
2 screens in America
47 screens in Britain
8. COMPANIES – THE HANGOVER
The main production company responsible for The Hangover
is Warner Bros.
The other companies in association with The Hangover are
Legendary Pictures, Green Hat Films and IFP West coast
Erste.
The distributors of The hangover are 20th Century Fox , Baltic
Film, Cinematografica, Warner Bros and many more.
9. FIGURES – THE
HANGOVER
Box Office - Budget
$35,000,000 (estimated)
Opening Weekend
$44,979,319 (USA) (7 June 2009) (3,269 Screens)
£21,620,272 (UK) (16 August 2009)
£21,260,366 (UK) (9 August 2009)
£20,603,489 (UK) (2 August 2009)
£19,485,350 (UK) (26 July 2009)
£18,142,083 (UK) (19 July 2009)
£11,192,716 (UK) (28 June 2009)
£7,716,785 (UK) (21 June 2009)
10. FIGURES - SKYFALL
Opening Weekend: $88,364,714
Total Domestic Gross: $304,360,277 §
Worldwide Gross: $1,108,694,081
Total Budget*: $255,000,000
11. COMPANIES – FISH
TANK
Production Companies:
BBC Films,
UK Film Council,
Limelight communication,
ContentFilm,
Kasander Film Company.
Distributors:
Lartificicial Eye
Cineart,
MK2 Diffusiom,
And many more.
12. COMPANIES – ILL MANORS
Distributors
Revolver Entertainment,
Benelux Film Distributors,
DistriB Films,
Film1 and many more.
Production Companies
O Microwave,
O Film London,
O BBC Films,
O Aimimage Productions
O Gunslinger.
18. TECHNOLOGICAL
CONVERGENCE – FISH TANK
Fish Tank uses technological convergence when they record
with there mobile phone which makes it seem for the
audience that it is from there perspective.
Fish Tank
19. TECHNOLOGICAL
CONVERGENCE – ILL MANORS
They use a mobile phone to suggest that that is the way it
has been filmed 2 times in the film. One time was at a party
and the second was during a fight. This creates an exciting
shot and shows what’s going on from the mobile phones
perspective.
You would be able to listen to the Ill Manors soundtrack and
watch the movie on the same device (iPhone, tablet, laptop).
21. TECHNOLOGICAL
CONVERGENCE – SKYFALL
Skyfall uses technological convergence in a variety of ways.
One way is that audience can purchase online from amazon
instant video to watching on Netflix. Aswell as this you can
watch it on smart phones and tablets at any place or time.
There was a connection with Coke Zero as there TV advert is
a Bond theme. The viral video filmed in Belgium which
captured ‘real men’ going to a coke machine and getting to
the platform in less than 60 seconds, then if you suceed you
get tickets to the premiere. It was aimed towards at the male
audience. The video had 3.5 million views in 3 days through
social networking.
Blu Ray is available for audiences.
22. ISSUES WITH NATIONAL AND
LOCAL AUDIENCES – FISH TANK
Fish Tank is aimed specifically to the British audience, there are many
reasons for which. One of which is that British audience can relate to the
film as they can see it from there perspective. Whereas an American
audience don’t see the youth being pursued as troubled, crime issued
teens.
The location of the film is in Tilbury (Barking) in London. This is shown as
a location filled with estates and youths taking over them. This is suitable
for the British audience because they know that these locations exist
within London, whereas audience in America will just see London as a big
wealthy city without the under developed locations of London.
The producer decided to use endless amounts of offensive language in
the film to the extent that its acceptable at an age 15. Whereas the words
that are used such as cunt excessively will not be accepted in an
American 15 classification film.
24. ISSUES WITH NATIONAL AND
LOCAL AUDIENCES – THE
HANGOVER
The Hangover has extremely famous actors within the film especially
are Bradley Cooper as Phil, Ed Helms as Stu, Zaxh Galifianakis as
Alan, Justin Bartha as Doug. Therefore this can reach out to audiences
all over the world. However Bradley Cooper and a lot of the other
characters were made famous from The Hangover and then after the
film he was the main character in American Hustle, Silver Linings
Playbook and many more.
The location in which the film is filmed in is Las Vegas. Vegas is an
extremely famous location for gambling and for people to go and spend
a lot of money. Therefore world wide audiences will watch this in order
to get a feel of Las Vegas and see the hype through 4 men enjoying
there time out there.
The language within the film is strong but isn't as strong as Fish Tank.
They say certain words a lot such as shit and fuck. Whereas you don’t
see them saying ‘cunt’ as much as they did in Fish Tank. This is
because in America it isn't as socially accepted. If the producers want
the film to be world wide and in the Hangovers case they do, they need
it to suit there audience in different countries.
26. PROLIFERATION OF HARDWARE
AND CONTENT FOR INSTITUTIONS
AND AUDIENCES – FISH TANK
Proliferation of Hardware:
• In Fish Tank they released the movie on DVD as well as in cinema. The movie in
cinema was released first as the audience could see it in an improved experience.
Then if they enjoyed it they could but it on DVD later that year. This is beneficial for
both the audience and the institutions because the institutions will be making more
money and the audience will be gaining more entertainment. DVD is good for
Institutions because it’s a second gaining point and another try to be successful and it
is beneficial for audience because they can watch it multiple times. Cinema is good for
institutions because it gives them a chance to improve there profits and the audience
gets n improved, emotional experience. The film was most probably shot on digital.
Proliferation of Content:
• In Fish Tank they rarely use any popular actors. The main female actress was found
simply arguing with her boyfriend, this shows that they wasn’t looking for existing
famous actors just someone who suited the role. This was good for the institution
because it means the actress wasn’t expecting good pay, however a big actor/actress
can promote the film and be the one thing that makes the audience go to see it. This
would be a negative thing for the audience because there would be no one to go and
see it deliberately for. The actual storyline of the film would intrigue the British
audience.
• OTHER FILMS RELEASED IN SEPTEMBER 2009 – Fame, Love Happens, Cloudy with a
chance of Meatballs,
27. PROLIFERATION OF HARDWARE AND
CONTENT FOR INSTITUTIONS AND
AUDIENCES – ILL MANORS
Proliferation of Hardware –
Within Ill Manors the film was released in cinema then like Fish Tank the DVD was released shortly
after. However the difference with both films is that Ill Manors also had an album that was used for
promotion. Plan B the writer of the film wrote the album to be released with the DVD as well this was
brilliant promotion and for the audience it was good too because they got to experience a lot of what
went on the film. The album was also good for the institutions as well because people may have
brought the album without seeing the film and this may influence to buy the DVD at the same time.
Proliferation of Content –
As advertised a lot on the DVD, Cinema billboards and CD’s Ben Drew (Plan B) was the producer of
the movie. Even though Plan B isn't even in the movie, fans would still be intrigued to buy the movie
purely just because they know he has written it and that he is the voice over throughout. This is
extremely beneficial for the audience as the fans will be intrigued however there is no big actors in the
film which may be a weakness. Plan B being the producer is good for the institutions because it
means higher profit.
Films released in June 2012 consist of Ted, Magic Mike, Snow White and the Huntsman and many
more.
28. PROLIFERATION OF HARDWARE AND
CONTENT FOR INSTITUTIONS AND
AUDIENCES – THE HANGOVER
Proliferation of Hardware –
In the Hangover they firstly released the movie into the cinema and then onto DVD on October 8th
2013. Like the previous case studies this is the usual thing to do because it creates a second
opportunity to create a bigger profit for the movie.
Proliferation of Content –
The Hangover is an extremely popular film consisting of popular actors too. Bradley Cooper
especially got extremely famous from this film opportunity. The film was filmed in Vegas which
automatically attracts the older audience to go and watch the movie.
Other moves that were released at this time were
30. MEDIA OWNERSHIP
Media Ownership is the process in which an increasing number of companies can own media outlets.
Being able to debate and explore the advantages and disadvantages of large conglomerates and
the smaller independent companies.
Film London Microwave and Film Londons micro budget feature film-BBC Films produced Ill
Manors. Sony and MGM produced Skyfall and as everyone knows Sony is a large international
conglomerate.
Major Companies like Sony and MGM
Advantages
Production - can take risks when making the film, don't need to collaborate to secure funding and can be
more ambitious with the film for example have bigger stars and more special effects.
Distribution - More money which means they have better links to different companies, they use synergy
and cross media convergence to promote the film.
Disadvantages
Exhibition - The film has to do well because the companies involved would've spent a lot of money and
they need to earn it back.
Independent Companies like Film London Microwave
Advantage
Production anD Exhibition - They can take risks due to that there is less money involved within the
making of the film.
Disadvantages
Production - Smaller budget which means they will be less ambitious and often has to secure the extra
funding and the finance.
Distribution - Has to be targeted as there is less money to spend on marketing the film, The film is expected
to make less revenue (at box office) and also cant withstand losses with Box Office Returns.
31. SKYFALL MEDIA
OWNERSHIP
• Most obviously Skyfall is produced by a large international conglomerate.
• This is obvious as in the film everything is taken to a new level. One way is the
famous actors that they have used such as Daniel Craig and many other familiar
faces. In comparison to Ill Manors you wouldn't’t see famous actors within
because the budget is just too low for that.
• Another way is the special effects used for the title sequence. It is all based under
water which is a big risky way to present the titles however it worked really well
and this was most probably an expensive process.
• Skyfall also bought different areas for that day of shooting so for example they
would shut down a tube station and this would be an expensive power.
• There were 80 suits made for James Bond, to show how many different occasions
in which they was needed.
• Heineken Lager paid 28 million dollars for Skyfall to use there products in there
film.
32. MEDIA OWNERSHIP –
ILL MANORS
Independent Companies like Film London Microwave
Advantage
Production andExhibition - They can take risks due to that there is
less money involved within the making of the film.
Disadvantages
Production - Smaller budget which means they will be less ambitious
and often has to secure the extra funding and the finance.
Distribution - Has to be targeted as there is less money to spend on
marketing the film, The film is expected to make less revenue (at box
office) and also cant withstand losses with Box Office Returns.
Ill Manors would not have a lot of money to spend on marketing as
there budget was low, however they did market through the CD
which was cross media convergence and synergy.
33. SKYFALL FACTS
Days after the film debuted, the real MI6 took out a full page
advertisement in ‘The Times’ and ‘The Sunday Times’
running with the headline "If the qualities that make a good
spy were obvious, they wouldn't make a very good spy".
The film won 2 BAFTA awards, 2 Academy Awards and 2
Grammys.
The movie gets by with only 500 CGI shots as they tried to
avoid this.
Sony distributes Skyfall and James Bond also uses a Sony
film in the movie.
Eon productions (Everything or nothing) film production
company known for producing the James Bond film series.
34. SKYFALL PRODUCT
PLACEMENT
Landrover Defender and Audi were seen in a car chase
scene: Eve drove Landrover, while the bad guys tried to
escape in Audi. During the chase a few VW Beetles fell from
the train.
Range Rover was used to transport Bond to MI6’s new
location and M and Bond used Jaguar XJ.
The legendary Aston Martin DB5 also made an important
appearance
35. ILL MANORS FACTS
Ben Drew said that he cannot expect people
to trust him with 1 million pounds until he can
prove to them he can direct, which is why the
budget was so low.
He made a short film called Michelle with his
own money.
Ill Manors debuted at number – one on the UK
album charts and received positive reviews by
critics. Was nominated for the prestigious
Mercury prize. The song Ill Manors was based
on the film and also wrote in reaction to the
2011 riots across England.
