Maria Ritola's presentation on future of sustainable lifestyles in Riga theater Festival 31 Aug 2012

1. From global champions to local loops
Four scenarios on sustainable lifestyles towards 2050
Presentation in theater Festival Homo Alibi, Riga 29.-31.8.2012
Maria Ritola / Demos Helsinki

4. However, we should aim here.
Wellbeing
Standard of living
Economy
2012 2050
Energy
consumption
Emissions -80 %
Lähde: VNK, Tulevaisuusselonteko 2009

5. Future can be anticipated,
because we know...
1. the investments done.
2. people’s plans and hopes for the future.
3. that the population structure is
changing slowly.
4. habits and traditions of different
cultures.
5. that there are and linear natural
processes.

6. Typical challenges:
1. Black swans remain
undetected
2. We forget the problems of
the current system
3. Themes that we
personally are interested
in take control over big
issues.

7. Question:
What are the big issues?

8. 1. The individual
2. Peak everything
3. Use of time

9. 1. The individual

10. 1.Individuals want a voice
2.Mass production doesn’t
satisfy the need
3.The voice can be provided
through new services “the
next phase of capitalism”

11. There’s no such a
thing as average.
Social media created a
new right to vote.
Collaborative
consumption is here.
User becomes the creator.

12. 2. Use of time

13. The whole world
will be old.
’

14. 8.00 17.30 22.30
Sleep
Uni Työ
Work Freetime

15. 8.00 17.30 22.30
Sleep Freetime
how do we spend the freetime?

16. An average Finn watches
the television nearly three
hours per day.
If, instead, we would write
Wikipedia, there would be
52 Wikipedias by now
with all the 282 language
versions done by us.

17. 3. Peak everything

19. A shift in paradigm?
Source: GMO as of 2/28/2011

20. Source: BBC

21. Sustainable
lifestyles by 2050?

22. !"#$%&'()$*'+%,""(-$*.(%
,$"&%/011%("%/020
Sustainable level 2050: 8 tons
30%000%45
/7%67845 60%000%45
• counted per each European
•
<"#>)<"+;%5"";> that is ca. 20 kg per day
• /0%000%45
,"";%'.;%=)?)$'5)> Also called ‘ecological backbag’ – today we
7%96845
carry over 100 kg per day!
)?)$!;'!%&"=*+*(!%
'.;%("#$*>& 10%000%45
)+):($*:*(!%'.;%<)'(
=#*+(%<"#>*.5

23. Sustainable level of 8 tons
2012
2050

24. !"#$%&'()$*'+%,""(-$*.(%
,$"&%/011%("%/020
How much is a ton? 27 tons?
30%000%45
• 500 km45alone in a car
/7%678 13 700 km
60%000%45
• 3000 km public transport 82 100 km
•6 2
<"#>)<"+;%5"";> m warm living space 164 m2
/0%000%45
• 100
,"";%'.;%=)?)$'5)> kg meatballs 2737 kg
7%96845
)?)$!;'!%&"=*+*(!%
'.;%("#$*>& 10%000%45
)+):($*:*(!%'.;%<)'(
=#*+(%<"#>*.5

26. within all the four alternative future landscapes (pre-
sented on the next opening). Your task is to find out
how.
Pandemic
technology
Meritocracy Human-
centrism
Endemic
technology
| SPREAD Sustainable lifestyles 2050

27. Pandemic Governing the
Super Champs
technology Commons
eritocracy Human-
centrism
Empathetic
Local Loops
Endemic Communities
technology

28. Super Champs and
Empathetic Communities

29. Pandemic
technology
eritocracy Human-
centrism
Endemic
technology

30. Pandemic
... in terms of lifestyles it means:
technology
eritocracy Human-
centrism
Endemic
technology

31. Pandemic
technology
eritocracy Human-
centrism
Endemic
technology

32. Local Loops and
Governing the Commons

33. Pandemic
technology
To eliminate the concept of
waste means to design
things –!products,
Human-
packaging, and systems
eritocracy
–!from the very beginning on
the understanding that
centrism
waste does not exist
Cradle-to-Cradle
Endemic
technology

34. Pandemic
... in terms of lifestyles it means:
technology
eritocracy Human-
centrism
Endemic
technology

35. how.
Pandemic
technology
eritocracy Human-
centrism
Endemic
technology

36. within all the four alternative future landscapes (pre-
sented on the next opening). Your task is to find out
how.
Pandemic
technology
Meritocracy Human-
centrism
Endemic
technology
| SPREAD Sustainable lifestyles 2050

37. People’s role in decision making typically
depicted in the society

38. In the scenarios there’s a variety of roles

39. Multilevel model of social innovation
e level
ndscap Societal values, overall paradigms, megatrends
La
Regime level Markets, Science,
Policie Markets, Science,
Markets, Science, Policies
Policies
Embedding Multiplying Up scaling
Promising
e level
Promising practice III
Promising
Nich
practice V
practice VII
Promising Promising
practice IV practice II Promising
Promising
practice I
practice VI

40. Thanks!
Maria Ritola
twitter: @mariaritola
maria.ritola@demos.fi
www.demos.fi
www.slideshare.fi/demoshelsinki