Hoas Lab is a two-year design project developing new ways for shared and more sustainable living amongst students. The project is a partnership between Demos Helsinki and Helsinki Region Student Housing Foundation Hoas with the support of Tekes. Hoas Lab is part of the official programme of the Helsinki Design Capital 2012. Read more

1. Image: Brenda Vértiz
HOAS Lab
i.e. how design thinking is
transforming student housing?
!"#$%"&$%'$

2. Image: Brenda Vértiz
How student housing can be a
frontrunner in more social and more
sustainable lifestyles?
Hoas Lab is a two-year design project
developing new models for shared and
responsible living.
!"#$%"&$%'$

3. Image: Brenda Vértiz
Partnership of Helsinki Region
Student Housing Foundation and
think tank Demos Helsinki.
The residents of Hoas are future
tenants, home owners, constructors,
designers and decision makers.
Part of the official programme of
World Design Capital 2012 Helsinki.
!"#$%"&$%'$

4. !"#$%"&$%'$
Started by agreeing on goals and
outcomes, not tools and activities.
Experiments
Insight
10/10 01/11 05/11 09/11 01/12 05/12
Inspiration and ideas Concept development

5. Image: Brenda Vértiz Kuva: Janne Salovaara
Insight 1:
From lecturing to making
right actions easier.
!"#$%"&$%'$

6. !"#$%"&$%'$
DESIGN HALLS DEADLINE 12TH OF JUNE 2011
Boost the quality of life in HOAS student ats in Pasila using arts and design. Eight best designs are awarded 1 000 euros.
COMPETITION completion of the designs will be documented and made public. We RIGHTS
Junailijankuja 5 in Pasila provides a home every year for 220 expect the designs to raise interest also amongst the media. The designer will retain moral rights for the work. They will be
exchange students. Now the building is in an urgent need of a credited when using images of the works in public. HOAS has the
facelift. The design should be submitted as a PDF- le using the design right to use images of the design documents as well as of the
template. Designs can be also embedded to PSD-pictures for a completed works in its communication without separate compensa-
As part of the building´s refurbishment during Summer 2011, perspective view. tion.
Foundation for Student Housing in the Helsinki Region (HOAS) and DOWNLOAD DESIGN TEMPLATE:
think tank Demos Helsinki organise a design competition for the www.demos. /designhalls ABOUT
halls. Our goal is to give a unique personality for each of the The design competition is part of Hoas Lab, a 2-year design project by
building´s sixteen living oors. The competition is part of an overall VISIT TO THE LOCATION HOAS and Demos Helsinki striving for new user-led innovations in
plan to give a stronger character to the building by using creative The participants have a possibility to visit the location on Tuesday 7 sustainable and shared living.
means. The competition is inspired by the percent-for-art principle. June 14.00–17.00. Please register in advance for the visit at:
www.demos. /designhalls. The design competition is part of a refurbishment plan developed by
The building has two entrances. Both sideS (A and B) have eight Representatives of HOAS and Demos will be available for questions.
oors with student apartments in them. Every oor has appr. 40 The winning designs will be selected by a professional jury. The jury
sqm2 of wall (download pictures and plans for exact measures). We will judge the works without knowledge of the artist´s/designer´s MORE INFORMATION
are looking for eight overall designs, which are divided INTO two name. The selected works will receive a written feedback from the Researcher Tommi Laitio
adaptations – one for entrance A and one for entrance B on the same jury. Jury members are:
oor. The selected designers are expected to take part in executing Demos Helsinki
the design. Aalto University Future Home Institute tommi.laitio@demos.
Junailijankuja 5 is a unique location and we wish that the designs
re ect its character. The residents are mostly European exchange
students who come to study in one of Helsinki region´s higher
education institutions. For many of them the building is their rst
home as well as their rst touch to Finland. Junailijankuja 5 is one of
the Hoas´ most diverse apartment buildings.
HOW TO PARTICIPATE Secretary of the jury Researcher Tommi Laitio, Demos Helsinki.
The competition is open to students, professionals and enthusiasts
alike. The entries are judged anonymously. EXECUTION
Deadline for the designs is 12 June 2011. The designs need to be sent The designs are executed out during July-August. Before that the
to junnu.design@gmail.com no later than 23:59 on Sunday 12 June. walls will be cleaned and painted white. We expect the
The eight selected designs will each receive a compensation of 1 000 artist/designer to lead the execution of the design. The material costs
euros and their names will be painted on the walls. The painting and will be covered by HOAS.
Insight 2:
Seeing students as a competent resource.

7. Lessons so far
!"#$%"&$%'$

8. !"#$%"&$%'$
It is crucial to voice positive and experiences of student living to
balance the experiences in the media and in customer service.
(Case: blogs together w/ a student magazine)

9. !"#$%"&$%'$
Community needs to be less about attitude and more about
doing meaningful things with other people.
(Case: urban farming on courtyards, time bank)

10. !"#$%"&$%'$
Informing residents about their electricity
consumption compared to their neighbours has
been proven to reduce consumption.
(Case: electricity saving competitions between
buildings)

11. !"#$%"&$%'$
Appr. 30 % of residents are non-Finnish. Communication needs to
be more visual and taking the right actions as the default.
(Case: redesign of billboards)

12. !"#$%"&$%'$
Resident democracy needs
serious rethinking.
(Case: Time Bank for
neighbourly help tripled
the number of active
people.)
!"#$%&'())*%+,*-./0123!,4)%*5%602%),0)4,%7.0%8.*9:%8.'8%:907*9-%;012
9,*-./012%*59<8%808'44;%21//*5.=%>.,2,5%?@%06%15%907A%B'99'%C0*9D%%
E02%(02,%*9602('8*09F%9'')12*')1=.0'5G-('*4=H0(%

13. Kuva: Janne Salovaara
Investing in shared spaces improves resident
satisfaction.
Designing the changes with students is an
incredible resource.
(Case: Design students commissioned to design
the renovation, design competition for students
for the walls)
!"#$%"&$%'$

14. !"#$%"&$%'$
There´s a growing
need for immediate
response in
problematic
situations. A good
website is not
enough.
(Case: Building hosts
who are students
living in the building,
Facebook group for
the house)

15. !"#$%"&$%'$
New ways of
involving students
in planning
renovations and
new buildings need
to be developed.
(Case: Studio
course with Aalto
University´s
Architecture Dept
in Spring 2012)

16. Image: Brenda Vértiz
17 000 residents means that problems will
always occur.
But to understand and address the right
problems Hoas needs more and more
detailed information and interaction with
students.
!"#$%"&$%'$

17. Image: Brenda Vértiz
More information:
Researcher Tommi Laitio
Demos Helsinki
+358 50 563 4950
tommi.laitio@demos.fi
twitter: tommilaitio
www.demos.fi
www.slideshare.net/demoshelsinki
facebook.com/hoaslaboratorio
!"#$%"&$%'$