A presentation held by Aleksi Neuvonen at Sustainable shopping and CSR -conrerence (28th April 2009, Riga) by Nordic Council of Shopping Centres. Based on the book by Roope Mokka and Aleksi Neuvonen (in Finnish, published by Tammi).
4. “need saturation [...]
the textile mills of this
country can produce
all the cloth needed in
six months’ operation
each year”
–James J. Davis, US secretary of labor (1927)
6. 20091960 1970 19801950 20001990
Surplus production Consumer electronics
boom
long-tail markets
Niche marketsMarketing & new needs
Short history of consumption
24. 2424
We have to put
restrictions and
regulations on
consumption
No! Do you know what
followed when they
started restricting things
in Soviet union,
Germany, North Korea
and Burma?
25. low carbon society
cost on carbon, market incentives
2009
climate challenge
engaging, behavioral change
accepted forms of regulation
29. 15 years more
No agreement on climate nor
other global resources
Apathy after failed Copenhagen
summit
Fierce competition
Ecological consumption a niche
market
New start towards global
agreement after 2020
32. Doctor local solutions
No global agreement
Strong local communities
Peer-pressure and
surveillence on consumption
patterns
Ecological forerunner
regions prosper
Everything is local
34. Awakening to planetarism
Global ecumenical
movement for climate
agreement
Strong post-Kyoto
agreement
Global government
Big global infrastucture
projects
Rapid change in
consumption patterns
Shared commitment on the
level of individuals
47. 50-70's I need wellfare state
80-90's I want consumer society, individualims
2000's I can knowledge-based society
2010's We can peer-to-peer society
48. “I call it the politics of "I can". It represents
a desire for people to not just have access
to material goods, but greater power,
control and choice over all aspects of their
life, from the jobs they do, the
relationships they enter, the services they
use, the products they buy.
[...] It is an age where people want to be
players not just spectators. [...] ‘
Web 2.0 allows the spirit of “I can” to
transcend the limits of consumerism, and
become a mass movement for
cooperation. “
David Miliband: “We can -politics”
56. Evolution of consumerism
50~70‘s
I need welfare state
80~90's
I want consumer society, individualization
2000‘s
I can knowledge-based society
2010's
We can peer-to-peer society
It is an age where
people want to be
players, not just
spectators
Notes de l'éditeur
Consumer society is practically 1-2 generations old -> rather recent stage in human history
surplus -> shorter working hours? that didn’t happen
we found new dimension in goods and products around us, something that helped us to define ourselves in a new way. we became individuals in true sense
homes are cousy but full of material
Remarkable deficit to BAU
BAU is not real, it is just a reflection of our limitations