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Personal Branding:
   How To Sell Yourself

Sean Rose - Vice President, Marketing
           September, 2012
Session Overview

Part 1: Moving in the Right Direction

Part 2: Ideas to Jumpstart

Part 3: Tools For Success

Part 4: How Demosphere Can Help

Join us on Twitter | Like us on Facebook
On nights/weekends...
During the week...
Your Coaching Career Today

When thinking about your career today, you have...

  one (maybe?) coaching license (NSCAA, U.S. Soccer, etc).

  at least 2 years of experience.

  the desire to coach more.
What Your Career Can Be
In the future...

  you have a collection of coaching licenses &
  certifications.

  you are booked year-round with teams, camps, and
  other income streams.

  you are too busy to accept all opportunities!
Demosphere Knows Coaches!

  1,200 customers, mostly
  clubs with many coaches!

  21+ years of experience.

  6 years of experience
  personally.
In general...


Nothing is automatic.

Not a “get rich quick” scheme.

You probably won’t be famous!
Humble Beginnings
                Current Club
Do any additional opportunities exist?

  Teams (Maybe Asst. Coach?)

  Other events (camps/clinics, etc)

  Club-wide positions (director)

Are you willing to volunteer?
Club Resources
Do you have a mentor?

Are any coaches well known in the area?
Continue to Learn

Make a commitment to keep learning.

Build your resume & evolve as a coach.

Prove you’re serious.
Continue to Learn
Learn/Network
Seek Established Brands

Eurotech, U.K. Elite, UKSocca, etc.

  Experience w/ proven brands.

  Network w/ other coaches & clubs.

  Less individual downside risk.
Job Sites
On Your Own: Options
Coach + Camp Operator

Camp Operator

Team Training

Private Training

Other?
Build Your Brand




Why are you unique?

Why should others trust you?
Competition
Who to Target?
Depends on your offerings!

  Clubs

  Tournaments

  Schools
Build Your Brand
Online/Offline Presence

Website, Social Media

Reach people where THEY are.
Tap Your Networks!
Be Professional...


...in everything you do.

It all leads to trust.
Demosphere Can Help!


Professional website design

Easy-to-update interface

Confidence to compete

Peace of mind
Bonuses

Recommendations & Best Practices
based on 21+ years of experience

Best-in-class Support + Learning Tools

Positioned on the cutting edge.
Investment

$500/$1,000 Design Fee

$500/yr (mini)

$1,800/yr ($450/quarter)
Wrap Up
Questions? support@demosphere.com

Subscribe to the Demosphere Blog for...

  Industry News

  Product Features

  Best Practices

  ... and more!
Sean Rose
srose@demosphere.com

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Personal Branding for Soccer Coaches | Maximize Demosphere XLII