Marketing Resource Guide

Marketing Resources for Aeroseal Dealers
Introduction
BUILDING A STRONG BRAND...TOGETHER
In 2011, we re-engineered one of the company’s most valuable assets, the Aeroseal
brand. Since then, we have been strengthening the brand by focusing on being a
valuable partner to our Dealers, and helping improve your productivity and
profitability.
As an extension of the Aeroseal brand, our dealer network plays a critical role.
We are very pleased that we now have a dealer marketing toolbox in place that
allows you to better leverage and associate the value of the Aeroseal brand with
your business. Our intention is to help you grow your business, and at the same
time, align you more closely with the growing Aeroseal brand.
Using the Aeroseal logo and marketing materials is not mandatory. However, if
you choose to use a logo to represent the Aeroseal process, it must be our logo.
We have developed a few simple, but specific, rules on how to use our logo and
other marketing support materials properly in conjunction with your business’ logo
and marketing materials.
All of this and more can be found on the following pages.
Let us be clear, this is not meant to replace your own brand. And, we are not
asking you to spend money and rework any of your marketing materials. Rather,
as you do create new items, please strongly consider using the Aeroseal Marketing
Toolbox files and templates that we have provided, and of course the Aeroseal
logo.
This brand campaign is just one example of how we are renewing our commitment
to the Aeroseal brand, and to you and your business. We realize there may be
questions about using the new logo and materials. Please feel free to reach out to
our Marketing team with any questions you may have at marketing@aeroseal.com.
As our valued partner, we certainly hope that together we can continue to
strengthen the brand to benefit us all.
1

Marketing Toolbox
Aeroseal Marketing
Toolbox
Start at www.aeroseal.com
Click the SUPPORT tab at the
top of our homepage
Click to enter the
Marketing
Toolbox
Log in is fromtheinside
(all one word; all lowercase)
Aeroseal's Marketing Toolbox provides many easy-to-use tools for creating
advertising campaigns, managing events, and using various media to
promote the brand.
In Aeroseal's Marketing Toolbox you can:
• Obtain Aeroseal logos in .jpg, .pdf & .eps formats
• Customize your marketing campaign materials. Ready-to-use campaign
components include brochures, postcards, door hangers, advertisements,
and more.
• Use our templates to create banners and promotion for any event: road
show, webinar, seminar, live event, and so on.
• Use our a marketing and promotions vendor to help you build and
execute your own end-to-end campaigns, increasing the ability to build
your brand, boost demand, generate leads. Brenner Marketing full-service
oﬀering include assistance and/or direction of public relations and media
exposure, syndicated web content/web design, comprehensive marketing
campaigns, and much more.
2
Media Contact:
Brad Brenner
Brenner Marketing
(503) 736-0610
brad@brennerassociates.com

Visual Identity – Logo Standards
We have Aeroseal logo files available at the Marketing Toolbox for professional use
by graphic designers, desktop publishers and production specialists. They are for
use in print, signage and other projects created in programs supporting EPS or
JPG files (. eps or .jpg). Commonly used applications software includes: pagemak-
ing programs such as Quark Xpress™, Adobe Pagemaker™, and Adobe InDesign™;
illustration programs such as Adobe Illustrator™, CorelDraw™ and Freehand™; and
photo editing programs such as Adobe PhotoShop™. Files are provided in all
preferred formats, in color, black & white, and reverse. The following acceptable
versions are available:
• Aeroseal Logo (full-color, 1-color, grayscale, and reverse) for restricted use.
• Aeroseal symbol (swoop)
• Written and illustrated guidelines, including color specifications
NOTE: The Aeroseal logo is a piece of art and not typographical in format.
PRINT-READY LOGO FILES
Where a color reproduction is not practical or economical, one-color versions are
available:
3
Pantone
313
Black
70% Black
Full color version
Grayscale version
Reverse version. Would also be acceptable to have all white swoop.
No other
versions or
uses are
permitted.
70% Black
100% Black/
100% Pantone 313
100% Pantone 313
to White
-90˚ Gradient
100% Black to White
-90˚ Gradient
100% Black to White
-90˚ Gradient
70% Black
100% Black
Line Art version
100% Black
100% Black
100% Black
All White Fonts
LOGO COLOR PALETTE
PREFERRED FONTS
FOR AEROSEAL
MARKETING
COLLATERAL
Arial Family
Gotham Family
Helvetica Family

Brochures
Questions?
Contact the Aeroseal
Corporate Communications
team at:
937.248.9300 ext. 317 or
marketing@aeroseal.com.
4
Available are:
• High resolution printer file
• Low resolution emailable file
• Printed brochures sold in packs of 50
Aeroseal Marketing has specifically designed to a
consumer brochure, while accommodating your
own unique logo.
The two-sided brochure speaks to the home-
owner's benefits of comfort, savings and health,
and provides answers to Frequently Asked
Questions on the back.
This brochure can be found at Aeroseal's
Marketing Toolbox in high resolution pdf format,
lower resolution pdf format.
It can also be ordered in printed form by email-
ing marketing@aeroseal.com. A package of 50
flyers costs $15.
Insert your logo and contact information here.
It is suggested that you use a nice sticker
with your logo and contact information or take the
high resolution file from the marketing toolbox to
have your local printer imprint it for you.

POSTCARDS
Available are:
You may use the high resolution postcard files
at the Marketing Toolbox to align your direct
marketing closely with Aeroseal's branded
material.
Customize with your company logo by bring-
ing the high resolution file to your local
printer to imprint upon the back.
5
It is suggested that you imprint this area
with your logo and contact information
by taking the high resolution file from
the marketing toolbox to your local
printer to add it for you.
Maybe now
he can pursue
his dream
of being a
major league
baseball
player.
Eliminate Allergens Live More Comfortably Improve Air Quality
Maybe now
he can pursue
his dream
of being a
major league
baseball
player.
What if you
could save 300
trees a year?
You can.
Reduce Air Pollution Create Less Greenhouse Gases Save Precious Energy
What if you
could save 300
trees a year?
You can.
Reduce Air Duct Leakage Enjoy More Comfort Earn Airtight Savings
The best thing
about this
vacation?
(They didn't
have to pay
for it.)
Does your child sneeze uncontrollably or
have itchy, red eyes all of the time? The
problem may be associated with your duct-
work. LEAKING DUCTS MEAN ALLERGENS CAN
ENTER YOUR HOME.
So, why are we contacting you? We found a considerable
amount of duct leakage and aerosealed your neighbor’s
home. They sealed the leaks and now they are living a
healthier, more enjoyable life.
Typically homes built in the same neighborhood in the
same timeframe have the same issues. Leaks in your
neighbor’s air ducts were creating health issues because
of dust and allergens entering the home through the duct
system. Aerosealing the ducts from the inside sealed the
leaks that caused these dangers and discomfort.
But, not only that, we also helped your neighbors save on
their energy bills.
Let us help you create more comfort,
enjoy better health and save on your
heating and cooling bills with Aeroseal.
Authorized Dealer
www.aeroseal.com
Postcard back

Reduce Air Pollution Create Less Greenhouse Gases Save Precious Energy
6
DOOR HANGERS
Available are:
• Printed door hangers sold in packs of 100
You may use the high resolution door hanger
ﬁles at the Marketing Toolbox to align your
direct marketing closely with Aeroseal's.
These door hangers can be found at the
Marketing Toolbox in high resolution pdf
format. Or, it can also be ordered in printed
form by emailing marketing@aeroseal.com. A
package of 100 door hangers costs $15.
Please specify which door hanger you prefer.
Insert your logo and contact information here.
It is suggested that you use a nice sticker with
your logo and contact information or take the
high resolution ﬁle from the marketing toolbox
to have your local printer imprint it for you.
Maybe now he can
pursue his dream of
being a major league
baseball player.
Eliminate Allergens Live More Comfortably Improve Air QualityDoes your child sneeze uncontrollably or have itchy, red
eyes all of the time? The problem may be associated with
your ductwork. LEAKING DUCTS MEAN ALLERGENS CAN
ENTER YOUR HOME.
So, why are we contacting you? We found a considerable amount of duct
leakage and aerosealed your neighbor’s home. They sealed the leaks and
now they are living a healthier, more enjoyable life.
Typically homes built in the same
neighborhood in the same timeframe
have the same issues. Leaks in your
neighbor’s air ducts were creating
health issues because of dust and
allergens entering the home through
the duct system. Aerosealing the ducts
from the inside sealed the leaks that
caused these dangers and discomfort.
But, not only that, we also helped your
neighbors save on their energy bills.
Let us help you create more comfort, enjoy
better health and save on your heating
and cooling bills with Aeroseal.
Want to learn more about Aeroseal?
Watch us seal a Boston home on
Ask This Old House.
Find the link at
www.aeroseal.com
Authorized Dealer
www.aeroseal.com
The best thing
about this
vacation?
Less Air Duct Leakage More Comfort Airtight Savings
(They didn't have
to pay for it.)
3 door hanger styles
to choose from.

BIG PRINTS
POSTERS OR TRADE
SHOW DISPLAYS
Available are:
• Call for custom sizes
You may use the poster and/or
trade show display template to
align your promotions closely
with Aeroseal's branded material.
Customize with your company
logo.
These ﬁles can be found
in the Marketing Toolbox.
7
Duct Sealing From the Inside
Insert your logo and
contact information
Aeroseal®
Duct Sealing
Creating Comfort and Savings for Your Home
INCREASE COMFORT. LIVE HEALTHIER. SAVE MONEY.
Something most of us never think about could be costing us a lot more than
we realize. Aeroseal seals leaks in air ducts that are hidden from view, ﬁxing
problems that create discomfort, energy loss and indoor air quality. If you have
noticed uncomfortable hot or cold rooms, excessive humidity or dust, and
higher than expected energy bills, Aeroseal duct sealing may be the solution.
Our aerosealing process seals the leaks in the air ducts with a mist that is safe,
quick and a permanent solution. Find out what nearly 100,000 homeowners
know...Aeroseal is your answer to home comfort and savings!
Increase Comfort.
Save Money.
Live Healthier.
BENEFITS OF
AEROSEAL
EVEN TEMPERATURES
No more hot or cold spots
in rooms at your home.
COST SAVINGS
Save up to 30% on heating
and cooling costs.
BETTER AIR QUALITY
Less dust. Less humidity.
Less allergens entering
the home.
Options include square posters to any size
or standard pull up banner.

Aeroseal®
Duct Sealing
Something most of us never think about could be costing us a lot more than we realize. Aeroseal seals
leaks in air ducts that are hidden from view, fixing problems that create discomfort, energy loss and
indoor air quality. If you have noticed uncomfortable hot or cold rooms, excessive humidity or dust, and
higher than expected energy bills, Aeroseal duct sealing may be the solution. Our aerosealing process
seals the leaks in the air ducts with a mist that is safe, quick and a permanent solution. Find out what
nearly 100,000 homeowners know...Aeroseal is your answer to home comfort and savings!
For more information contact:
www.aeroseal.com
ADVERTISEMENTS
Available are:
• High resolution
printer file
• Microsoft Word
templates
You may use the ad
files or templates to
align your advertising
closely with Aeroseal's
branded material.
Customize with your
company logo.
These files and
templates
can be found
in the Marketing
Toolbox.
8
1/2 Page Template
1/3 Page Template
Full Page Template
Insert your logo and
contact information
Insert Dealer
logo and contact
information
Aeroseal®
Duct Sealing
Something most of us never think about could
be costing us a lot more than we realize.
Aeroseal seals leaks in air ducts that are
hidden from view, fixing problems that create
discomfort, energy loss and indoor air quality.
If you have noticed uncomfortable hot or cold
rooms, excessive humidity or dust, and higher
than expected energy bills, Aeroseal duct
sealing may be the solution. Find out what
nearly 100,000 homeowners know...Aeroseal is
your answer to home comfort and savings!
For more information, contact:
www.aeroseal.com
Aeroseal®
Duct Sealing
Creating Comfort and Savings
for Your Home
Something most of us never think about could be
costing us a lot more than we realize. Aeroseal seals
leaks in air ducts that are hidden from view, fixing
problems that create discomfort, energy loss and
indoor air quality. If you have noticed uncomfortable
hot or cold rooms, excessive humidity or dust, and
higher than expected energy bills, Aeroseal duct
sealing may be the solution. Our aerosealing process
seals the leaks in the air ducts with a mist that is
safe, quick and a permanent solution. Find out what
nearly 100,000 homeowners know...Aeroseal is your
answer to home comfort and savings!
For more information contact:
www.aeroseal.com

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