The document discusses how hybrid cloud can help organizations innovate through cognitive business. It outlines three ways organizations can leverage hybrid cloud: 1) Create new cloud apps rapidly, 2) Optimize existing solutions by deploying workloads in the optimal environment, and 3) Connect existing apps and data to the cloud. It provides examples of IBM's offerings in areas like development services, infrastructure services, and integration capabilities to help organizations innovate through these three entry points to a cognitive business. The document encourages readers to identify areas for cloud adoption and contact IBM to get started with offerings like Bluemix, APIs, VMware on cloud, and SAP on cloud.
2. The Digital Economy is Driving Disruption
Three Trends:
New apps are consolidating
decision making
Insights-driven
Front-line
decision making
Nontraditional data create
new business moments
Insight-driven
Engagement Models
Solutions composed from a broad
ecosystem
Ecosystem based
Digital
innovation
6. Cost
Innovation
Business
Value
IaaS-centric
Virtual compute
Low cost storage
Traditional app
hosting
PaaS-centric
DevOps tooling
Web/Mobile apps
Basic analytics
Hybrid integration
High value solutions
Cognitive apps
Advanced analytics
Internet of Things
Value
Cost Effectiveness Essential Integration
1
2
3
The role of the cloud is maturing into the environment
for innovation and business value
8. Innovation requires Hybrid Cloud
Systems of Insight
Data and Analytics
systems
Systems of Record:
Traditional IT infrastructures,
existing enterprise systems
Hybrid
Integration
Mobile
API economy
Internet of Things
Systems of
Engagement
9. Internet
Social &
Internet Data
sources
Trading partner
communities
Mobile, PoS,
ATMs Internet
Public Cloud
Dedicated Cloud
API
Developer & Customer
communities
Internet of Things
Sensors
APP
APP
Service
Service DBAPPDB
APP
APP
Enterprise
DB
Private Cloud
Master Data
Management
Big Data and Cognitive
API
DMZ DMZ
Integrated Digital Enterprise using Hybrid Cloud
12. STRATEGIC
ACQUISITIONS
We invested in hybrid cloud
for you in 2015
100% of relevant IBM software on IBM Cloud
Over 200 new and enhanced cloud services
8 new datacenters
(incl. Australia, Brazil, and India)
20K new Bluemix users/week
3.2B Watson API calls per month
13. Hybrid Cloud accelerates transformation into a Cognitive Business
through 3 entry points
Create
new cloud apps
Build new cloud native
apps with high
productivity
1.
Enterprise
Create
Insights-
driven
Engagement
models
Optimize
any app
3. Deploy workloads for
best fitLocal
On-Prem
Public
Dedicated
Enterprise
Harness your
Infrastructure by
optimizing
enterprise
workloads
Connect
existing apps and
data
2. Connect to cloud -
publish or consume
apps and data,
effortlessly
IBM Cloud ConnectEnterprise
Deliver Insights-
driven Decision
Making
Capabilities
20. • Over 45 global cloud centers
• Open, secure, and scalable
• Secure, high-speed network
2
1
IBM SoftLayer: Total Access, Control
and Transparency
• Expert services and tools
• Secure integration to on-premises
28. Summary: Innovate through Hybrid Cloud towards Cognitive Business
Create apps
Rapidly deliver new,
innovative apps and
services on cloud
What we offer:
Java, Node and Swift Runtimes
Mobile and Web Application Services
Blockchain DevOps Services
Optimize
Optimize existing solutions
with choice in cloud
deployment
What we offer:
“on Cloud” managed environments
Docker Container and VM support
Cloud Orchestration and Brokerage
Connect
Extend the value of
existing apps and data with
cloud
What we offer:
API, App and Message Connect Services
WebSphere Connect, WebSphere
Blockchain Connect
WebSphere, MQ, zOS Connect, CICS
Hybrid Cloud
Java
Local
Public
Dedicated