5. there is still an audience for online marketing
brands and marketers should combine both
mobile and desktop channels for maximum
ROI
6. • Clearly define your goals
• Identify effective channels and cost for
each channel.
• Optimize and tweak for best results
Bringing Analytics into Focus
7. A mobile campaign is successful when it:
Acquires, engages or retains customers
Reveals the most effective outlets
Generates positive ROI
Measuring Success
9. • Mobile, Mobile, Mobile
• Use analytics with your marketing
• Track where visitors go on your site
• Calculate spend and the returns you get
Implementations
creating a successful advertising campaign requires a combination of channels with a knowledge of the differences and limitations and options of mobile
To inform your decision on which channels work for you, here are some of the questions you need to ask yourself:
Native app games like Angry Birds and Cut the Rope, while fun to play, aren’t the best place to effectively reach Fortune 500 CEOs.
