1. Larry’s Secret
Dashboard
Designed and Developed
by Daisy LaFlamme

2. LINKS
 http://public.tableausoftware.com/views/
LarrysSecret-Desislava-LaFlamme-
1/LARRYSSECRET?:embed=y
 http://public.tableausoftware.com/views/
LarrysSecret-Desislava-LaFlamme-
2/MarketBasketAnalysis?:embed=y

3. Metrics
 Week Sales, Store Sales – Sales per week
for each store
 Week Total – Total sales per fiscal week
 Store Total – Total sales per store
 Average Customer Transaction
=AVG(Extended) - Average sales coming
of each customer from the ‘Frequent
Customer’ list.

4. KPIs
• Avg Cust Sales Compared to Overall Avg =
avg([Extended])/WINDOW_AVG(avg([Extended]))
Average $ spend for each customer compared to the
overall average
• Discount List =
if [Avg Cust Sales Compared to Overall Avg]> 1
THEN (IF [Avg Cust Sales Compared to Overall Avg]>1.6
THEN (IF [Avg Cust Sales Compared to Overall Avg]>2.2
THEN "40%" ELSE "20%" END)
ELSE "10%" END)
ELSE "---" END

5. KPIs
• % of Total Sales – Percent of total sales for
each product.
This is table calculation that shows product
percent of total running sum of sales (for each
fiscal week in our case). It performs a secondary
calculation on the result.
• Market Basket Analysis
This metric calculates how many times one
product is bought with another product (in one
transaction).

11. Product 1 Product 2 counts
Downy-soft Luxury Flannel Shirt BDG Flannel Buttondown 1,037
Arbor Hayley Flannel Shirt-Blue BDG Flannel Buttondown 662
James Pearse Slim Fit Light Flannel Shirt BDG Flannel Buttondown 659
V-Neck Green Plaid Flannel Shirt BDG Flannel Buttondown 605
V-Neck Green Plaid Flannel Shirt Downy-soft Luxury Flannel Shirt 503
James Pearse Slim Fit Light Flannel Shirt Downy-soft Luxury Flannel Shirt 503

12. References:
 http://kb.tableausoftware.com/articles/kn
owledgebase/market-basket-analysis
 http://onlinehelp.tableausoftware.com/v
7.0/pro/online/en-us/help.htm