Keynote, Developers: The Heart of AMD Innovation, by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD, at the AMD Developer Summit (APU13), Nov. 11-13, 2013.

1. DEVELOPERS: THE HEART OF AMD INNOVATION
LISA SU
NOV. 11, 2013

2. WELCOME TO
DURING THE NEXT THREE DAYS, WE WILL…
SHARE the latest innovations in
heterogeneous computing
LEARN from HSA technology
experts
NETWORK with key developers
and industry experts
DRIVE an open ecosystem
across the industry
2 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

3. CLIENT: UNQUENCHABLE DEMAND FOR COMPUTE
COMPUTE APPS INCREASING
GAMES ADDING MORE REALISM
AccelerEyes
Adobe
Photoshop
CC
Adobe
Premiere Pro
CC
ANSYS Fluent
(Viewfactors)
ArcSoft Link+
Arcsoft
MediaConver
ter
ArcSoft
Panorama
Maker
Assimilate
Scratch
Autodesk
Maya 2012
(Bullet Physics)
BaoFeng
Storm Player
Blender
Bullet Physics
Chaos Group
V-Ray
Corel
AfterShot Pro
Corel WinZIP
Viewdle
Photo
Uploader
CyberLink
PowerDirect
or
Dassault
Systemes
SIMULIA
Dem
Solutions
EDEM
eyeon Fusion
Handbrake
MainConcept
H.264/AVC
Pro Encoder
Magix Movie
Edit Pro Plus
Mixamo
Facial
Animation
MotionDSP
Ikena
MotionDSP
vReveal
Nemetschek
Maxon
Nuvixa Stage
Presence
Open
Cascade
OPTIS THEIA
RT
Paraken
Musemage
Russian
Geometric 3D
Kernel (RGK)
Side Effects
Software
Houdini
Sony
Software
Movie Studio
HD
Sony
Software
Vegas Pro
The Foundry
Mari
The Foundry
Nuke
Vratis
OpenFOAM
SpeedIT plugin
Wolfram
Mathematica
x264
DISPLAYS & DEVICES EVOLVING
HAIR
DEPTH OF FIELD
AUDIO
LIGHTING
SHADOWS
4X MORE PIXELS
BALANCING PARALLEL COMPUTE & VISUALS WITH ENERGY EFFICIENCY
3 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

4. CLOUD: MORE DEVICES, USERS AND APPS TRANSFORM THE DATA CENTER
MORE DEVICES
MORE USERS
MORE APPS
4 | AMD DEVELOPER SUMMIT | NOVEMBER 2013
TRANSLATES INTO DEMAND FOR:
 More compute
 More data in the cloud
 Many more small, parallelizable
workloads
 More cloud graphic processing
…TO BE ACHIEVED WITH GREATER
ENERGY EFFICIENCY AND GREATER
COMPUTE DENSITY

5. TO MEET THESE DEMANDS, AMD CREATED THE APU
AMD High Performance
Multi-core CPU
AMD High Performance
Discrete Graphics
Since our first APU design in
2011, AMD has shipped more
than 100 million Accelerated
Processing Units
A NEW CATEGORY OF PROCESSOR
5 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

6. IMPROVING THE APU DESIGN TO MEET NEW CHALLENGES
2011 APUs
2012 APUs
2013 APUs
 World’s first design with multicore x86 and discrete-level GPU
on single die
 Radeon Memory Bus and Fusion
Compute Link
 A-Series and E-Series for PCs,
G-Series for Embedded
 New generations of x86 and
GPU IP incorporated
 Dedicated video encode/decode
 New A-Series for PCs, R-Series
for Embedded





First full System-on-Chip APUs
First tablet APUs
New G-Series Embedded SOC
World’s first Server APUs
World’s first Semi-Custom APUs
2014 APUs
 Heterogeneous System
Architecture Features
 …and more details to come
?
EVOLVING WITH THE GRAPHICS, EFFICIENCY and COMPUTE NEEDS OF MODERN WORKLOADS
6 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

7. APUs NOW POWER A WIDE ARRAY OF DEVICES AND WORKLOADS
DESKTOPS
TABLETS
NEXT-GEN CONSOLES
7 | AMD DEVELOPER SUMMIT | NOVEMBER 2013
NOTEBOOKS
SERVERS
EMBEDDED

8. APUS: BROADENING AND DEEP INSTALLED BASE
AMD APU Units for PCs
AMD APU Units for non-PCs
Future
2014
2011-2012
Over 80 million AMD APU
installed base
8 | AMD DEVELOPER SUMMIT | NOVEMBER 2013
Estimated 150+ million
AMD APU installed base
Estimated 300+ million AMD
APU installed base
See Endnotes for details

9. APUs: BREAKING INTO NEW MARKETS WITH HSA FOUNDATION MEMBERS
BIGGEST MARKET POTENTIAL
EST.
HSA FOUNDATION MEMBERS
1.2 BILLION
2 OUT OF 3
CONNECTED DEVICES IN 2012
HSA potential
market share
INTEL approx.
market share
NVIDIA approx.
market share
BY 2016,
THERE WILL BE
EST.
2.1 BILLION
CONNECTED DEVICES
(OVER 800 MILLION UNITS)
SMART CONNECTED DEVICES
SHIPPED TODAY ARE DESIGNED BY
HSA FOUNDATION MEMBERS
‘HSA WILL ULTIMATELY DRIVE INNOVATION INTO THE FUTURE OF BILLIONS OF MULTI-CORE DEVICES’
MOOR INSIGHTS AND STRATEGY
9 | AMD DEVELOPER SUMMIT | NOVEMBER 2013
For more information go to: http://hsafoundation.Com/
Source http://pinterest.Com/pin/193021534001931884/
See Endnotes for details

10. DEVELOP WITH AMD FOR A NEW WORLD OF OPPORTUNITY
DEVICES
CUSTOMERS
CLOUD
DEVELOPER-CENTRIC
 Graphics
 Gaming
 Performance
Mobile Clients
 Embedded
 All Global PC OEMs
 Next-Gen Console
Makers
 Dense-Server and
Large Data Centers
 Embedded Design
Customers
 Market-maker for
dense servers and
64-bit ARM
servers
 Heterogeneous System
Architecture (HSA)
 Mantle
 OpenCL
 C++AMP
 DirectX
 Java
 And more!
10 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

11. What’s next?

12. MEET AMD RADEON™ R9 290X
A NEW GPU FOR THE NEXT GENERATION OF GAMING
 Graphics Core Next Architecture
 Mantle Support
 AMD TrueAudio Technology
 4GB memory for 4K Gaming
 DirectX® 11.2 capable
 2816 Stream Processing Units
 5.6 TFLOPS
“AMD’S RADEON R9 290X
PILEDRIVES NVIDIA’S HIGH-END
GRAPHICS CARDS.”
http://www.extremetech.com/gaming/169402-to-slay-a-titan-amds-radeon-r9-290x-piledrives-nvidias-high-end-product-line
12 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

13. MEET THE NEXT GENERATION APU
“Kaveri”
856
GFLOPS
FIRST
WITH HSA FEATURES
A NEW APU FOR A NEW ERA OF COMPUTING
13 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

14. THE FUTURE BELONGS TO THE APU:
BETTER GRAPHICS, EFFICIENCY AND COMPUTE
Intel “SANDY
BRIDGE” 2011
Intel “IVY BRIDGE”
2012
Intel
“HASWELL”
2013
2014 ELITE AMD A-SERIES
CODENAMED “KAVERI”
(Estimated)
17% GPU*
27% GPU*
31% GPU*
47% GPU
DELIVERS
BREAKTHROUGHS
IN APU-BASED:
 Compute
 Gaming
 Experiences
 Efficiency
14 | AMD DEVELOPER SUMMIT | NOVEMBER 2013
*Percentage estimated by AMD based on relative portion of the GPU to the entire die

15. “KAVERI”: UP TO 12 INTEGRATED HETEROGENEOUS COMPUTE UNITS
“STEAMROLLER”
GCN ARCHITECTURE
 Up to eight GCN compute units powering parallel
compute and next-gen gaming
 Up to four new multi-threaded AMD
“Steamroller” x86 cores designed to:
‒ Expand computation
efficiency
‒ Feed the cores faster
‒ Improve single-core
execution
“Steamroller”
Fetch
Decode
MMX Unit
128-bit FMAC
L1 DCache
FP Scheduler
128-bit FMAC
Pipeline
Pipeline
Pipeline
Pipeline
Integer
Scheduler
Shared L2 Cache
15 | AMD DEVELOPER SUMMIT | NOVEMBER 2013
Integer
Scheduler
Branch &
Message Unit
Scheduler
Vector Units
(4x SIMD-16)
Scalar Unit
Texture Filter
Units (4)
Texture Fetch
Load / Store
Units (16)
Pipeline
Pipeline
Pipeline
Pipeline
Decode
‒ Enhanced to support DirectX® 11.2
‒ Scalar architecture with improved compute logic
‒ Matches architecture with latest graphics cards and
game consoles
L1 DCache
Vector Registers
(4x 64KB)
Local Data Share
(64KB)
Scalar Registers
(4KB)
L1 Cache
(16KB)

16. HSA FEATURES: FEEDING THE “KAVERI” APU COMPUTE UNITS
UNLOCKING All APU GFLOPS
EQUAL FLEXIBILITY TO DISPATCH
EQUAL ACCESS TO ENTIRE MEMORY
hQ
hUMA
APU
GFLOPS
CPU
GFLOPS
GPU
GFLOPS
 Access to full potential of APU
compute power
CPU
GPU
 Heterogeneous queuing (hQ)
defines how processors interact
equally
 GPU and CPU have equal flexibility
to create/dispatch work
CPU
GPU
 First time ever: GPU and CPU
have uniform visibility into entire
memory space (up to 32 GB)
UNLOCKS THE UNMATCHED COMPUTE POTENTIAL AND EFFICIENCY OF APUs
16 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

17. AMD TRUEAUDIO TECHNOLOGY
LICHDOM
STAR CITIZEN
MURDERED
THIEF
PLAY UPCOMING GAME TITLES
SUPPORTING AMD TRUEAUDIO ON “KAVERI”
17 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

18. MANTLE WILL IMPROVE “KAVERI” APU GAMING*
ENABLES “CONSOLE-LIKE”
OPTIMIZATION TECHNIQUES
18 | AMD DEVELOPER SUMMIT | NOVEMBER 2013
* Based on information obtained from www.battlefield.com

19. 1080P GAMING
“Kaveri” LIVE
Demonstration
“Kaveri” A10 APU vs.
Intel Core i7 4770K + Nvidia
GeForce GT630
19 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

20. THE MOST POWERFUL
APU, EVER…
…IS ALSO THE MOST
DEVELOPER FRIENDLY
 Coming to desktops (FM2+), notebooks, plus
embedded and server products in 2014
 Initial availability for FM2+
planned for Jan. 14th, 2014
 More details to come
at CES 2014
20 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

21. DEVELOP WITH
1
THE GLOBAL LEADER IN COMPUTE TECHNOLOGY
UNDISPUTED GRAPHICS AND
MULTIMEDIA LEADERSHIP
21 | AMD DEVELOPER SUMMIT | NOVEMBER 2013
2
LEADERSHIP CORES, SoC
ROADMAP AND PLATFORMS
3
THE INVENTOR AND CONSTANT
INNOVATOR OF THE APU

22. One More Thing
22 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

23. 2014 AMD A10 APUbased system
AMD Radeon
R9 290X
Who Wants to Win One?
23 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

24. THANK YOU!

25. DISCLAIMER & ATTRIBUTION
The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors.
The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap
changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software
changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD
reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of
such revisions or changes.
AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY
INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.
AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE
LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION
CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
ATTRIBUTION
© 2013 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo and combinations thereof are trademarks of Advanced Micro Devices,
Inc. in the United States and/or other jurisdictions. SPEC is a registered trademark of the Standard Performance Evaluation Corporation (SPEC).
Other names are for informational purposes only and may be trademarks of their respective owners.
25 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

26. FOOTNOTES
Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner, wirelessly enabled HDTV) and/or software (e.g. multimedia applications) are required for the full
enablement of some features. HD Video display requires an HD video source. Not all features may be supported on all components or systems - check with your
component or system manufacturer for specific model capabilities and supported technologies. Unless otherwise indicated, AMD tests are performed on optimized AMD
reference systems. PC manufacturers may vary their configuration yielding different results.
1. Theoretical GFLOPs calculated by AMD as 856 for AMD A10-7850K with AMD Radeon™ R7 Series Graphics. GFLOPS = CPU GFLOPS + GPU GFLOPS= CPU Core Freq (3.7
Ghz) x Core count (4) x 8 + GPU Core Freq (720MHz) x Radeon Core (512) x 2
2. AMD TrueAudio technology is offered in select AMD APUs and AMD Radeon™ GPUs and is designed to improve acoustic realism. Requires enabled game or
application. Not all audio equipment supports all audio effects; additional audio equipment may be required for some audio effects. Not all products feature all
technologies—check with your component or system manufacturer for specific capabilities.
26 | AMD DEVELOPER SUMMIT | NOVEMBER 2013